No. A Sprint is a complete engagement that does not require an Install. If you have a specific asset you need produced, a Sprint is the right starting point. Install is for teams ready to build the system that makes every future asset faster, cheaper, and more strategic to produce.

A Sprint is scoped against a specific business objective before any production begins.

Most video production companies produce to a brief. VID produces to an outcome — the strategy behind the brief determines what gets filmed, in what format, for which audience, at which stage of the buyer journey. The production standard is the same. The strategic intent is different.

Yes. Most clients who start with a Sprint move to Install within 90 days. The Sprint demonstrates what the production standard looks like in practice. The Install builds the infrastructure that makes that standard repeatable and internally owned.

No. An agency retainer means the production capability lives with the agency. When the retainer ends, production stops and nothing transfers. VID Operator means VID runs the system your team owns — and when Operator ends, your team picks up exactly where we left off. The system stays. VID's operational involvement is what ends.

Your total time commitment is approximately 20–22 hours across 30 days — less than one focused day per week.

1. Week 0: intake form, approximately 45 minutes.
2. Week 1: executive alignment session and ecosystem audit review, approximately 4–5 hours.
3. Week 2: Writer's Room, script review, and production confirmation, approximately 4–5 hours.
4. Week 3: production day plus rough cut review and tech stack orientation, approximately 5–6 hours plus filming.
5. Week 4: final asset review, team training session, and handoff walkthrough, approximately 4–5 hours.

Everything else is VID. We do the building. You do the approvals.

During the VID Install, there are three video assets selected in your Week 1 strategy session based on where your pipeline has the biggest gaps. The three we recommend as the default for most B2B companies:

1. ‍Brand Story Video — who you are, who you serve, what problem you solve, and why you exist. Lives on your homepage, in sales outreach, and on LinkedIn permanently.‍
2. Product or Service Explainer — what you do and how it works, mapped directly to your buyer's questions and objections. The video your sales team sends before every discovery call.‍
3. Video Sales Letter (VSL) — the long-form persuasion asset that walks a qualified prospect through the problem, the solution, the proof, and the ask. Lives on your Install or pricing page.

These three cover the full buyer journey — awareness, consideration, decision and can all be filmed in one focused production day.

No. And we're specific about what we do and don't guarantee for a reason.

We guarantee delivery: every agreed milestone — strategy blueprint, workflow, tech stack, and three published revenue assets — within 30 days. If we miss anything, we work free until every item is complete.

We guarantee adoption: if your team isn't independently producing video on the installed system by Day 45, we rebuild what isn't working and retrain. Still at no charge.

We do not guarantee views, virality, revenue, or lead volume. Those outcomes depend on your offer, your sales process, and your distribution — not on the infrastructure we install.

The only thing we can't guarantee is your offer. If video isn't converting, that's a sales problem — and we'll tell you that directly on the call. We'd rather lose a deal than oversell.

VID Operator is the monthly operations partnership available exclusively after VID Install. We take over your installed video system — scripting, filming, editing, publishing, and reporting — so your marketing team gets consistent, predictable video output every week without managing production themselves.

The monthly rhythm: planning call and script approvals in Week 1, production in Week 2, editing and review in Weeks 2–3, publishing in Weeks 3–4, performance report at end of month. Your total time commitment is approximately 4–6 hours per month. Everything else is VID.

Because we only operate systems we built. Operator executes against the strategy, workflow, formats, and tech stack installed during VID Install. Without that foundation, monthly operations become a production retainer — which is exactly what we're not.

The Install ensures clean, documented infrastructure before operations begin. That's what makes Operator different from every other video retainer on the market — and what makes the output consistent month after month.

There are three Operator tiers:

1. Core — from $5,000/month. One growth channel. 4 anchor videos per month. 4–6 short-form assets. Dedicated Strategist, Editor, and PM.
2. Growth — from $11,000/month. Two growth channels. 8 anchor videos per month. 8–12 short-form assets. Creative testing framework included.
3. Scale — from $18,500/month. Three growth channels. 12 anchor videos per month. 15–25 short-form assets. Senior production team. Executive content. Quarterly strategic roadmap.

If your team needs more than three growth channels then talk with our team about our Scale+ plans where we increase channel distribution and video volume support (more channels + more content).

Minimum 6-month commitment. Install required before any Operator tier.

VID Sprint is one high-impact video asset, fully produced, in 2–4 weeks. Virtual from $4,000. On-site from $9,000.

The Sprint is structured around three steps: identify your one win (the single commercial objective this video must achieve), select your video type (Brand Story, Explainer, VSL, Testimonial, or others from the full menu), and select your production format (virtual or on-site).

Every Sprint includes a 60-minute strategy session, script development, storyboard and shot list, production (virtual direction or on-site crew), professional post-production, and 2 revision rounds.

If you already know you have a structural problem — inconsistent production, quarterly resets, capability that depends on one person — skip the Sprint and apply for Install directly. The Sprint produces a great asset and leaves the structural problem exactly where it started.

The Sprint is right for two situations: you have a specific, bounded gap to close right now and one asset genuinely addresses it, or you want to experience VID's production quality before committing to Install.

The standard payment structure for Sprint and Install plans include 50% on signing and 50% at handoff. This structure exists because it aligns incentives. We're motivated to deliver everything before the final payment, and you're protected from paying in full before the work is done.

Operator plans are auto-billed in full every month for continued system deployment and operation to help you company scale video and results.

Payment plan arrangements outside this structure are considered case-by-case. Reach out before applying if this is a constraint.

Two guarantees. Both in the services agreement before Day 1 for VID Install.

Delivery Guarantee: Every agreed milestone — strategy blueprint, workflow documentation, tech stack configuration, and three published revenue assets — delivered within 30 days. If we miss a single milestone, we keep working at zero cost until every item is complete. No exceptions. No scope renegotiation.

Adoption Guarantee: If your team isn't independently producing video on the installed system by Day 45, we come back. We rebuild what isn't working. We run a live retraining session. Still at no charge.

The guarantee does not cover views, virality, revenue, lead volume, or conversion rates.

These outcomes depend on your offer, your sales process, and your market positioning, not on the infrastructure we install. We're explicit about this because we'd rather define the boundary clearly than have an expectation mismatch.

If video isn't converting after Install, we'll tell you directly whether it's a system problem (covered) or an offer problem (not covered). Usually it's the latter, and we'll tell you that on the discovery call if we see it coming.

Apply for VID Install. The discovery call is a genuine conversation — we will tell you honestly whether Install, Sprint, or something else is the right starting point for where you are. If Sprint is the better fit, we will say so.