The Process

Three steps.
One focused channel launch.

Step 1 — Name Your Win

We begin by defining the single business outcome the Sprint needs to support.

That could be:

Building executive authority
Generating qualified awareness
Supporting a product launch
Equipping the sales team
Capturing customer proof
Educating the market
Increasing product adoption
Creating launch momentum

Every topic, script, format, and edit is then built around that outcome. Not random content. Not a list of disconnected ideas. One clear direction for the entire batch.

Step 2 — Choose One Channel

Next, we identify the highest-leverage channel for reaching the right audience and supporting the desired outcome.

Your Sprint may focus on:

LinkedIn
YouTube
Short-form social video
Video podcasting
Performance creative
Sales enablement
Customer stories
Product marketing
Executive communications
Webinar or VSL content

Sprint intentionally focuses on one channel. That constraint allows us to build the right message, formats, production approach, packaging, and publishing rhythm instead of spreading the investment across disconnected platforms.

Step 3 — Build All Video Formats

VID develops a coordinated set of videos designed specifically for the selected channel and strategic formats, styles, messaging that works to attract, engage, convert, and inspire best fit customers.

The batch may combine:

Anchor videos
Short-form clips
Interviews
Executive insights
Product demonstrations
Customer proof
Educational videos
Objection-handling videos
Campaign cutdowns
Promotional variations
Platform-native edits

The exact mix is determined by the channel, audience, business outcome, and complexity of production.

Every asset has a specific job. Together, they give your team enough content to launch with intention instead of posting once and disappearing.

What Gets Produced

Multiple formats. One channel.

A VID Sprint does not force every company into the same video template. We determine the right mix of formats for the channel you are launching and the outcome you need it to support.

AUTHORITY CHANNELS

Best for: Executive visibility, category education, trust, and long-term audience development.

YouTube

YouTube content may include:

A flagship long-form YouTube video
Supporting educational videos
Shorts or cutdowns
Channel trailer or positioning video
Thumbnail and title direction
Search-optimized publishing recommendations

Internal Video

Internal video content may include:

Leadership and executive anchor videos
Internal communications and company updates
Employee stories and culture videos
Recruiting and employer-brand content
Training and onboarding videos
Department-specific versions
Platform-ready exports for internal portals, presentations, email, and social channels

Podcast

A coordinated batch of podcast content may include:

One anchor episode
Topic-specific segments
Guest clips
Short-form cutdowns
Promotional trailers
YouTube and social exports

LinkedIn authority content may include:

One executive or founder anchor video
Short-form authority clips
Industry point-of-view videos
Objection-handling insights
Native LinkedIn edits
Captioned vertical exports

DEMAND CHANNELS

Best for: Campaign launches, reach, paid acquisition, and market attention.

Performance Creative

Performance Creative content may include:

Core ad concepts
Hook variations
Audience-specific versions
Product-led edits
Testimonial-led edits
Platform-ready ad exports

Paid media buying and ad-spend management are not included.

Short-Form

Short-form content may include:

Hook-led vertical videos
Educational clips
Founder or spokesperson videos
Multiple opening variations
Platform-native edits
Promotional cutdowns

REVENUE CHANNELS

Best for: Sales conversations, customer trust, buyer education, and conversion support.

Press and Media Relations

Press and media relations content may include:

Executive and spokesperson soundbite clips
Broadcast-ready interview footage
Press kit and company overview videos
Curated b-roll packages
Product, facility, and team footage
Journalist- and analyst-ready video assets
Multiple formats for broadcast, digital publications, and social media

Sales Enablement and Outreach

Sales enablement content may include:

Pre-demo explainer
Product demonstration
Objection-handling videos
Post-demo follow-up assets
ROI or implementation explanation
Rep-ready video exports

What a Sprint Does

The right batch gives your team more than content.

You stop launching with an empty channel. Instead of publishing one video and waiting, your team begins with a connected body of content that makes the channel feel intentional from day one.

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You create momentum without adding headcount

VID handles the strategy, scripting, production, and editing required to get the channel moving while your internal team stays focused on the rest of the marketing plan.

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Buyers can engage in different ways

Some buyers will watch the anchor video. Others will discover a short clip, customer proof point, product demonstration, or educational insight. The batch creates more entry points into the same conversation.

Your message becomes consistent

Every asset is developed from the same audience, offer, positioning, and strategic direction. Your market hears one clear message across multiple formats—not five disconnected ideas.

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Sales gets content it can actually use

The videos can support outreach, follow-up, demos, proposals, landing pages, campaigns, and buyer education instead of living only on a social feed.

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Ads perform longer

Hook-optimized ad creative built on a documented message framework fatigues slower and converts at lower CAC.

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Your team learns what deserves continued investment

The Sprint gives you enough content and publishing activity to evaluate the channel more intelligently. You can see which messages, formats, and topics create the strongest signal before committing to ongoing production.

Sprint does not attempt to build everything. It builds enough of the right thing to create momentum.

Start with Sprint

Talk to VID

Client Results

What clients say after VID starts shipping.

A well-built video batch changes what a marketing team believes it can produce and what its audience experiences next.

"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"

Maxx Blank

DTC Brand

"This video F'ing ROCKS! So pleased! It's time the masses saw this awesomeness!!!"

Elliot Kohl

Co-Founder, CultureRx

VID was my first and only choice for our marketing videos. When I landed on their site the videos Dallin did marketing their own services was all I needed to see! They handled the entire process from script to production to editing. The team's communication and attention to detail is top notch. Brenden and Devin were a big help. Couldn't be happier with the final results. Highly recommend. Thanks guys!

Steve Berke

Always Open Commerce

"We have worked with VID on multiple projects and have been very impressed with their process! They are very thorough in pre-production communications and calls to ensure the shoot day goes off without a hitch, and post-production processing happens in a timely manner. They've been very responsive & accurate with edits when we've needed them, although their editing team has great attention to detail as well, so our edits have not been many. Definitely recommend!"

Cassandra Parsons

COO, ViziSites

“Shout out to Dallin and VID. They are amazing! And help me look great and grow my business.”

Danielle Leslie

Culture Add Labs

"VID is who I use to capture true storytelling in a way that uses video to scale a brand and message! [They've] done amazing work for my 7-figure clients & hits the nail every single time."

Echo Summer Hill

SoulUp

FAQ

Questions Before You Start

VID gives B2B marketing teams the video department they do not have to build. Start with a 30-day VID Sprint to launch one focused channel, then scale consistent monthly production through VID Supply.

What is the VID Sprint?

VID Sprint is a fixed-scope, 30-day engagement that launches one strategic video channel.

VID defines the strategy, develops the messaging and content formats, scripts the videos, manages production, edits the batch, prepares the channel for publishing, and builds the initial publishing and measurement plan.

The investment is $10,000.

Is the Sprint one video?

No.

VID Sprint produces a coordinated batch of videos in multiple formats for one selected channel.

The standard Sprint includes one anchor video asset and up to five supporting video assets. The exact runtime, format mix, and creative approach depend on the channel and business outcome.

The supporting videos are not arbitrary repurposed clips. Each should have a defined job within the channel strategy.

What does “one channel” mean?

One channel means one primary video growth initiative with one defined audience, publishing environment, and business outcome.

Examples include:

A founder’s LinkedIn presence
A company YouTube channel
A video podcast
A short-form social channel
A performance creative initiative
A sales enablement library
A customer-story initiative
A product-launch campaign
An executive communications channel

It does not mean producing unrelated videos for YouTube, LinkedIn, paid ads, sales, and internal communications within the same Sprint.

Can the videos be exported for more than one platform?

Yes.

Platform-specific exports may be provided where appropriate. For example, a LinkedIn-focused Sprint may also include vertical or captioned versions that can be stored or reused elsewhere.

However, the strategy, formats, publishing calendar, optimization, and KPI plan remain focused on one primary channel.

Exporting a file in another aspect ratio is different from launching and managing another channel.

How do we decide which channel to launch?

We begin by reviewing:

Your business objective
Your buyer journey
Current marketing priorities
Audience behavior
Existing content
Sales needs
Internal resources
Where video is currently breaking down

VID then recommends the channel with the strongest combination of business relevance, audience access, and execution potential.

Do we choose how production happens?

VID recommends and determines the appropriate production method based on the agreed outcome and scope.

Production may be:

Remote
On-site
Hybrid
Interview-led
Scripted
Demonstration-led
Spokesperson-led
Built from approved existing material

The Sprint is not priced according to production hours. It is priced according to the finished channel-launch outcome.

How long does the Sprint take?

The standard Sprint lasts 30 days.

The timeline assumes that your team:

Provides access and materials on schedule
Makes required participants available
Consolidates feedback internally
Returns approvals within the agreed windows
Avoids changing the core objective after strategy approval

Delayed access, filming availability, or feedback may extend the timeline.

How many revision rounds are included?

Two structured revision rounds are included.

Your team consolidates feedback into one clear set of notes for each round. Changes that introduce new concepts, new scripts, new footage requirements, or a new strategic direction may require an additional scope.

What does our team need to provide?

Your team should be prepared to provide:

Business and offer context
Audience information
Existing brand guidelines
Relevant marketing and sales materials
Channel access where needed
Subject-matter experts or on-camera participants
Timely approvals
Consolidated feedback

You do not need to arrive with finished scripts, shot lists, or production plans. VID builds those.

Does VID publish the videos for us?

The Sprint includes channel setup, optimization recommendations, publishing preparation, platform-ready files, and a 30-day publishing calendar.

The exact publishing responsibility is confirmed during scoping.

Ongoing publishing, channel management, performance optimization, and recurring content production are handled through VID Supply.

What does the KPI dashboard measure?

The KPI dashboard is tailored to the selected channel and may track:

Publishing consistency
Video views
Watch time
Retention
Engagement
Click-through rate
Sales-team usage
Landing-page usage
Content completion
Qualified responses
Relevant next-step conversions

The purpose is to create a practical starting measurement system—not to promise a specific revenue outcome within 30 days.

What if the videos do not perform as expected?

We first evaluate whether the batch was published consistently, packaged correctly, distributed to the intended audience, and connected to an appropriate CTA.

A Sprint creates the strategy, content, launch plan, and measurement foundation.

It cannot guarantee market response, audience behavior, offer strength, lead volume, or revenue.

The Sprint Review identifies the strongest early signals and recommends what to continue, change, or test next.

Can we launch more than one channel?

Not within the standard Sprint.

One-channel discipline is a core part of the offer.

Trying to launch YouTube, LinkedIn, paid social, sales enablement, and customer stories simultaneously divides the strategy and weakens the content batch.

If your team needs ongoing production across multiple channels, VID Supply is the more appropriate engagement.

What happens after the Sprint?

At the end of the Sprint, VID conducts a 60-minute review covering:

What was produced
How the batch should be deployed
What the early signals show
Which topics and formats should continue
What your team can manage internally
What an ongoing production cadence would require

You also receive a 90-day roadmap.

From there, your team can run the channel internally or move into VID Supply for ongoing planning, production, publishing support, and improvement.

How is VID Sprint different from hiring a video production company?

A production company typically begins with the video you request.

VID begins with the channel and business outcome.

We determine:

What the channel must accomplish
Which audience it needs to reach
Which messages need to be communicated
Which video formats should work together
How the batch should be published
What should be measured next

The result is not one polished file.

It is a strategically connected launch package designed to create momentum.

Launch One Video Channel in 30 Days

Trusted by marketing teams and brands including

One disconnected video rarely creates momentum. A focused batch can.

Three steps. One focused channel launch.

Step 1 — Name Your Win

Step 2 — Choose One Channel

Step 3 — Build All Video Formats

Multiple formats. One channel.

AUTHORITY CHANNELS

DEMAND CHANNELS

REVENUE CHANNELS

One fixed scope. One focused launch.

Thirty days. Here is how we use them.

Week 1 — Strategy and Channel Architecture

Week 2 — Topics, Scripts and Pre-Production

Week 3 — Production and Post-Production

Week 4 — Revisions, Publishing Setup and Launch