DOWNLOAD by VID | Full-Day B2B Video Planning Event, Denver Metro CO
DENVER METRO, COLORADO

The Day Your Team Finally Figures Out Video.

A full-day working event for B2B marketing teams.

Leave with your 90-Day Video Roadmap, and a clear plan your team can actually execute.

DateThu, March 11, 2027
Time9:00 AM–5:00 PM
VenueGATHER · Brighton, CO
FormatIn Person + Digital Pass
Reserve Your Seat →
VID has helped build video systems for teams at organizations like these
Zendesk Match Group Teachable Princess Cruises HB NEXT

One Day Every Quarter to Work on the System Behind Your Video.

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Q2
June 10, 2027
Q3
September 16, 2027
Q4
December 9, 2027

Stop Having the Same Video Meeting Every Month.

Your company probably doesn't have an idea problem. You already have executives with expertise, customer stories, products to explain, and people worth hearing from. The problem is deciding what actually matters and keeping it moving.

"What should we actually be making?"
"Should we focus on LinkedIn, YouTube, customer stories, paid creative, or all of it?"
"Who owns video?"
"How do we get our executives involved?"
"Why does every video take so long?"
"What happens after the edit is finished?"
"How do we know any of this is working?"
"What are we actually doing next quarter?"

DOWNLOAD gives your team one day to answer those questions together.

Let's Figure It Out →
See what a day at DOWNLOAD looks like
Your 1-Day Video Breakthrough

Walk In With Too Many Ideas. Leave With a Plan.

Morning

Decide what matters.

  • What video needs to accomplish
  • Who you need to reach
  • Where to focus
  • What videos are actually worth making
Afternoon

Build how it gets done.

  • Who owns what
  • How ideas become finished videos
  • How approvals work
  • How content gets distributed
  • What you'll measure
  • What happens over the next 90 days

By 5 PM, your team knows what happens Monday.

Leave With More Than Notes.

DOWNLOAD is a working day. You'll use your actual company, actual team, actual audience, and actual priorities to build one clear roadmap for the next 90 days: your 90-Day Video Roadmap.

What are we trying to accomplish?
What should video do for the business?
Who are we trying to reach?
Which audience matters most?
Where should we focus?
What channel or use case deserves attention first?
What should we make?
Which videos and recurring formats are worth producing?
How does it get made?
Who owns planning, capture, editing, review, and approval?
Where does it go?
How will finished video actually reach the right people?
How do we know it's working?
Which signals matter?
What happens next?
What should happen first, second, and third over the next 90 days?
90-Day Video Roadmap

Your Plan

What We're Making—
Who It's For—
Where We're Focusing—
Who Owns It—
Where It Goes—
What We're Measuring—
Next 90 Days

What Happens Next

Days 1–30Install
Days 31–60Operate
Days 61–90Optimize
The System Behind the Roadmap

You Don't Need More Random Videos. You Need a Better Way to Run Video.

We call that your Video System. It's the way your team connects what you're trying to accomplish, who you're trying to reach, where you'll focus, what you'll create, how it gets made, how it gets distributed, and how you learn what to make next.

Outcome

What are we trying to accomplish?

Audience

Who needs to see it?

Channel

Where should we focus?

Formats

What should we make?

Production

How does it get made?

Distribution

Where does it go?

Measurement

How do we know it's working?

Outcome → Audience → Channel → Formats → Production → Distribution → Measurement ↺

What Changes in One Day?

Before DOWNLOAD
  • "We should do more video." But ideas are everywhere.
  • Production starts and stops.
  • Every video becomes another project.
  • Executives are difficult to schedule.
  • Your team is spread across too many channels.
  • Approvals slow everything down.
  • Finished videos don't always get distributed.
  • Nobody is completely sure who owns the whole thing.
  • "What are we making next?"
After DOWNLOAD
  • What you're making.
  • Why you're making it.
  • Who it's for.
  • Where it's going.
  • Who owns each step.
  • How production keeps moving.
  • What you're measuring.
  • What happens over the next 90 days.

Less guessing. More decisions.

Come as a Team

Don't Take Notes Back to Your Team. Bring Your Team.

The hardest part of video usually isn't coming up with another idea. It's getting everyone aligned around what actually needs to happen. Bring the people responsible for making the decisions and doing the work.

CMO / VP MarketingContent LeaderDemand GenBrandSocialProducer / CreativeExecutive / Founder

By the end of the day, you won't have five different interpretations of a presentation. You'll have one plan you built together.

Your company. Your team. Your decisions.

Reserve a Team Table → Up to 5 people from one company

Making Video Is Getting Easier. Knowing What to Make Isn't.

What's Changed
  • AI can create more.
  • Cameras are better.
  • Editing is faster.
  • Your team has more tools than ever.
What Still Takes a Human Decision
  • What matters?
  • Who is it for?
  • What should be human?
  • Where can AI help?
  • What should actually be created?
  • How does it support the business?

That's the part DOWNLOAD is built to help you figure out.

The Day.

Learn something. See how real companies do it. Apply it to your company. Talk it through with peers. Make the decision.

8:00–9:00 AM
Breakfast + Registration
9:00–9:20 AM
Opening
Why Video Keeps Getting Harder to Manage
More formats. More channels. More tools. More pressure to publish. Start by getting clear on what actually needs to change.
9:20–10:10 AM
Working Session
What Are We Actually Trying to Accomplish?
Decide what video needs to do for the business and who it actually needs to influence.
10:10–10:25 AM
Break
10:25–11:10 AM
Working Session
Who Are We Trying to Reach, and Where?
Choose the audience and channel your team should prioritize instead of trying to win everywhere.
11:10 AM–12:00 PM
Featured Panel
How the Video Team Is Changing
A practical conversation about how modern B2B teams are organizing video: involving executives and SMEs, using AI responsibly, increasing production capacity, maintaining quality, and deciding what should stay centralized vs. distributed across the company.
12:00–1:00 PM
Lunch + Networking
1:00–1:45 PM
Working Session
What Should We Actually Make?
Choose the videos and repeatable formats worth producing consistently.
1:45–2:30 PM
Working Session
How Do We Keep This Moving Every Week?
Build the people, capture, production, review, approval, and ownership process behind consistent video.
2:30–2:45 PM
Break
2:45–3:25 PM
Breakout Sessions
Go Deeper on the Video Problem That Matters Most to You.
Choose one of four focused conversations, detailed below.
3:25–3:55 PM
Working Session
What Happens After the Edit Is Finished?
Build distribution into the process instead of treating publishing as an afterthought.
3:55–4:20 PM
Working Session
Is Any of This Actually Working?
Decide what your team should measure and how performance should shape what you make next.
4:20–4:50 PM
Working Session
What Happens Monday?
Turn the day's decisions into your 90-Day Video Roadmap.
4:50–5:00 PM
Closing
Make the Decisions Real
Commit to what your team will do first.

Go Deeper on the Video Problem That Matters Most to You.

Executive Video

How do we get our leaders on camera consistently?

YouTube + Shows

Should we actually be investing in long-form video?

Customer Stories + Proof

How do we capture more customer proof without every story becoming a major production?

Human + AI Production

Where should AI actually fit into our video workflow?

Final breakout programming may evolve as speakers and facilitators are confirmed.

Featured Story

How Real Companies Actually Run Video.

Throughout the day, VID draws on real operator relationships, including companies like Match Group, Teachable, HB NEXT, and Princess Cruises, to show real workflow breakdowns instead of generic inspiration.

Featured Story

How Princess Cruises Actually Runs Video

A look at how video works across a large, multi-brand travel organization: how requests come in, who's involved, and how one team supports many audiences at once. Shared as a working example, not a keynote.

Session details and additional operator stories will be confirmed as the program is finalized.

GATHER exterior at 301 S Main Street, Brighton, Colorado, part of the Denver metro.
The Venue

Meet Us at GATHER.

DOWNLOAD takes place at GATHER in Brighton, Colorado, part of the Denver metro. This isn't a giant convention-center ballroom.

The room is intentionally designed for people to listen, work, talk, break into smaller groups, compare notes, make decisions, and actually meet each other.

  • GATHER
  • 301 S Main Street
  • Brighton, CO 80601
Get Directions
A panel discussion at DOWNLOAD by VID, with facilitators and attendees seated together during a live working event.
The Experience

A Workday Worth Leaving the Office For.

This isn't eight hours of sitting in a chair taking notes. You'll be making decisions throughout the day.

  • Breakfast + coffee
  • Main-stage sessions
  • Working sessions
  • Breakouts
  • Lunch
  • Live examples
  • Company teardowns
  • Q&A
  • Networking
  • 90-Day planning

Coming to Colorado?

DOWNLOAD is held in the Denver metro at GATHER, 301 S Main Street, Brighton, CO 80601.

Venue

GATHER
301 S Main Street
Brighton, CO 80601

Meals

Breakfast, lunch, and coffee are included with every in-person ticket.

Arrival

Doors open at 8:00 AM for breakfast ahead of the 9:00 AM start.

Travel & Lodging

Airport, parking, and hotel guidance will be published closer to the event.

Live Now DOWNLOAD · Digital Pass
Digital Pass

Can't Make It to Colorado? Join the Main Room Online.

The Digital Pass is a participant experience, not a static camera pointed at a stage, though it isn't identical to being in the room.

  • Live main-stage broadcast
  • Digital workbook / 90-Day Roadmap
  • Selected working sessions
  • Question submission
  • Digital resources
Get a Digital Pass →
Registration

Choose how you'll join DOWNLOAD.

In Person
For the marketing leader who wants to step away and work through the company's video decisions in the room.
$497/ person
  • Full-day event
  • Breakfast / coffee + lunch
  • Working sessions
  • Breakouts
  • 90-Day Video Roadmap
  • Printed materials
  • Networking
  • Live examples
  • Q&A
  • Event hospitality
Reserve Your Seat →
Recommended for Teams
Team Table
For the company that doesn't want one person coming back Monday trying to explain everything.
$1,997
  • Everything in the in-person experience
  • Up to 5 team members
  • Reserved team seating
  • Roadmap materials for each attendee
  • Team working exercises
  • Company-level alignment
  • Priority participation where appropriate
  • Post-event 45-minute Team Strategy Review
Bring Your Team →
Digital Pass
For marketing leaders who want to participate remotely.
$97/ person
  • Live main-stage broadcast
  • Digital 90-Day Video Roadmap workbook
  • Selected working sessions
  • Question submission
  • Digital resources
Get a Digital Pass →

In-person seating is intentionally limited. GATHER is built for a working room, not a convention hall.

You Don't Need to Show Up With Everything Figured Out.

You Don't Need
  • A finished video strategy
  • A perfect content calendar
  • A giant strategy deck
  • A fully staffed internal team
  • The perfect software stack
  • 100 content ideas
Come With
  • Your company
  • Your goals
  • Your challenges
  • Your team
  • Your willingness to make decisions

VID brings the framework, the questions, the examples, the facilitation, and the working materials. We'll work through the rest together.

FAQ

Questions before you reserve a seat.

What exactly is DOWNLOAD? +
A full-day working event for B2B marketing teams. You'll decide what videos to make, how your team will produce and distribute them, and what happens over the next 90 days.
Who should attend? +
CMOs, VPs of Marketing, content leads, demand gen, brand, social, producers, and founders who are responsible for making video work.
Should I come alone or bring my team? +
Either works, but bringing your team is the best way to experience DOWNLOAD. You'll leave with everyone aligned instead of one person trying to explain it Monday.
What will we leave with? +
Your 90-Day Video Roadmap: what you're making, who it's for, who owns it, where it goes, what you're measuring, and what happens next.
Do we need an existing video strategy? +
No. DOWNLOAD works whether you're starting from scratch or trying to bring order to video efforts already underway.
Do we need an internal video team? +
No. DOWNLOAD is about deciding what to make and how it should work, whether you produce in-house, with VID, or with another partner.
Is DOWNLOAD a marketing conference? +
No. There are no keynote tracks to choose between. It's a working day built around your own company's decisions.
Is this filmmaking or camera training? +
No. DOWNLOAD is about strategy and operations: what to make and how to keep making it, not camera or editing skills.
How is DOWNLOAD different from the Video Department Workshop? +
The free weekly Video Department Workshop teaches how video systems work. DOWNLOAD is the in-person day where you apply it to your own company.
What is the difference between In Person and the Digital Pass? +
In Person includes the full working day, breakouts, meals, and materials at GATHER. The Digital Pass includes the live main-stage broadcast, select working sessions, and digital materials, and it isn't identical to being in the room.
What is included with a Team Table? +
Everything in the in-person experience for up to 5 people from one company, reserved seating, roadmap materials for each attendee, team working exercises, and a post-event 45-minute Team Strategy Review.
Where is GATHER? +
301 S Main Street, Brighton, CO 80601, part of the Denver metro.
What should I bring? +
Your team's current video questions, whatever you know about your goals and audience, and a laptop if you'd like to take your own notes.
Are meals included? +
Yes. Breakfast, coffee, and lunch are included with in-person tickets.
Will I be sold VID services all day? +
No. The purpose of DOWNLOAD is to help you make the important decisions about your company's video operation. VID may explain implementation options at the end of the day, and you can book a Video Strategy Call if you want help afterward. But the day itself should stand on its own.
What happens after DOWNLOAD? +
You leave with a 90-Day Roadmap your team can run with. If you want help executing it, you can book a Video Strategy Call with VID.

You'll Leave Knowing Exactly What Happens Monday.

Bring the video questions your team keeps discussing. Leave with the decisions made, your team aligned, and your next 90 days mapped out.

DOWNLOAD by VID
Thursday, March 11, 2027 · 9:00 AM–5:00 PM
GATHER · Denver Metro, Colorado
Reserve Your Seat → Bring Your Team →

Your company. Your team. Your decisions.

From $97Reserve Your Seat
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