Map your video plan on one page.
The Video Department Blueprint™ is a free worksheet that gives your B2B marketing team one place to decide what video should do, who it's for, what you'll make, and how it keeps moving.
- Pick one goal, one audience, and one channel to start with.
- Name who owns each step, from planning to publishing.
- Leave your next marketing meeting with a 90-day plan.
Free · One printable page · No credit card
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One page. Seven decisions. Built for B2B marketing teams.
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- 01
Enter your details.
Name and email, so we know where to send it.
- 02
Download it right away.
You'll get a download button as soon as you submit, plus a copy by email.
- 03
Work through it with your team.
20 to 30 minutes in your next marketing meeting.
“Seamless, easy. So easy. It felt like I'd been working with you guys forever, and this was actually our first video. It's really nice to work with somebody that works at a fast pace. You put everybody at ease. You guys did the right research and made it so easy to be in front of the camera. Definitely we'll be using VID going forward.”
See how to use the Blueprint with your marketing team.
A short walkthrough of the one-page worksheet.
You have video ideas. Getting them finished is the hard part.
The content calendar looks good on Monday. Then approvals pile up, other projects take over, and the videos never make it out the door. The problem is rarely another camera or editor. It's that the important decisions live in different places.
- Strategyin one document
- The content calendarsomewhere else
- Productionin project management
- Distributionafter the fact
- Reportingin another dashboard
And no one can see the whole system at once.
The Blueprint gives everyone the same page to work from.
Seven decisions. One practical plan.
Use the worksheet to set up the first version of your video plan. It's one page, not a strategy deck you'll never open again.
- 01
Outcome
What should video accomplish?
- 02
Audience
Who needs to see it?
- 03
Channel
Where should you win first?
- 04
Formats
What will you make repeatedly?
- 05
Production
How will the work keep moving?
- 06
Distribution
How will the right people encounter it?
- 07
Measurement
What will tell you what to improve next?
- Owner
System owner
Who owns the whole loop?
- Constraint
Biggest bottleneck
What most threatens consistency right now?
- Focus
90-day priority
What must be true 90 days from now?
- Rhythm
Review cadence
When will the system be reviewed and improved?
Build it once. Run it every week.
Use the Blueprint to align the team around the first version of your video plan, then keep it visible as the system runs, learns, and improves.
- Days 1–30
Install
Make the decisions and run the first real cycle.
- Days 31–60
Operate
Prove the rhythm and fix the biggest constraint.
- Days 61–90
Optimize
Use real performance signal and improve before expanding.
- Backlog
- Selected
- Prep
- Ready to capture
- Captured
- Editing
- Review
- Approved
- Ready to distribute
- Distributed
- Measured
- Cycle repeats
The tool is not the operating system. The visible workflow is.
Not something to read. Something to work through.
Print it or open it on a screen. In 20 to 30 minutes, work through the biggest decisions together. Don't worry about filling every box perfectly. Agree on what to try first.
Then name one owner, pick your first video format, and schedule a check-in. The real value is what your team does after the meeting.
Made for the marketing teams expected to do it all.
Especially useful if you're a CMO, VP of Marketing, Head of Content, or marketing lead at a B2B company, and video keeps getting squeezed between launches, campaigns, and sales requests.
You don't need six new creative hires to start. You need to know what you're building and who owns each part.
Start with one system.
Use your outcome to pick the first repeatable system to install. Run it for 90 days, learn, then expand.
- Executive authorityBuild visibility and trust around your leaders.
- YouTube educationBecome a resource buyers can discover.
- Customer proofBuild confidence during evaluation.
- Performance creativeA steady pipeline of testable paid video.
- Product educationHelp buyers understand your product faster.
- Sales enablementAnswer recurring objections before and during sales.
- Video podcastTurn expert conversations into an authority engine.
Built by a team that does this for B2B marketing teams.
VID works alongside marketing teams to connect strategy, production, distribution, and measurement, so video doesn't depend on one person chasing the next deliverable. The Blueprint is the same thinking on one page.
Strategy connected to execution
Make the right videos for your buyers and business goals.
A repeatable production rhythm
Build a process that makes consistent production easier to manage.
A team accountable for the process
Connect planning, production, approvals, publishing support, and improvement.
“YouTube drove more sales than ever in February. 16.38% of new customers reported finding us on YouTube — 30% of all non-word-of-mouth acquisition.”
200+ brandsserved by VID
10K+ videosproduced by VID
Common questions.
Is the Blueprint really free?
Yes. It's a free printable worksheet from VID. No purchase is required.
Is it a course or a long guide?
No. It's a one-page working tool. You can use it on its own.
Do we need a video team to use it?
No. Use it whether you have an internal creative team, work with freelancers, or are deciding how to build consistent video production.
What happens after I download it?
You'll see a download button right after you submit, and we'll email you the Blueprint too. If you choose to opt in, we'll also send occasional video tips and resources. That part is optional.
Who is VID?
VID is a video department for B2B marketing teams. We work alongside your team to connect strategy, creative direction, production, distribution, and measurement so video keeps happening.
Do I need to buy or book anything?
No. The Blueprint is a free worksheet you can use on your own. Follow-up tips and resources from VID are optional.
Stop starting over with video.
Get the one-page Blueprint and give your team a clearer way forward.
Get the Free Blueprint →Free · Printable · Built for B2B marketing teams