What exactly does VID do?
VID acts as the video department for B2B marketing teams — handling strategy, production, distribution, measurement, and optimization, so your team can publish video consistently without building an entire internal video function.
Who is VID for?
B2B marketing teams that need more video than they currently produce, but don't have the time, headcount, or in-house expertise to plan, shoot, edit, and distribute it consistently. That includes teams with no video function at all, teams with a single generalist stretched too thin, and teams that already work with freelance shooters or editors but lack anyone owning the strategy end-to-end. If you already have a fully staffed internal video department, VID is less likely to be the right fit — though VidOS™ Embed can still help you run that team on a better system.
Why should I believe VID can deliver?
Because the results are real and measurable, not promised. VID has generated over $6M in attributed revenue and 152K+ leads for one client, 1.78M campaign views from a single video system for another, and 18M+ YouTube views through consistent, repeatable production for a third — alongside work for brands like Teachable, Match Group, iCruise, Zendesk, and many more. Every case study links to the actual system and the actual numbers behind it, so you can judge the work directly rather than take our word for it.
What's the difference between VID Operate and VID Project?
VID Project is a finite, fixed-scope engagement for one specific need involving one or more video assets. VID Operate is an ongoing Video Department that continuously plans, produces, distributes, and improves video.
How much does VID cost?
VID Operate starts at $5,000/month plus a $5,000 initial installation. VID Projects are privately quoted based on scope.
How quickly can we start producing video?
First videos are typically live within approximately 7 days of starting VID Operate, subject to timely access, approvals, and inputs from your team.
Do we need an in-house video team?
No. VID Operate is designed for marketing teams that want consistent video without building or managing a full internal video function. If you already have video resources in-house, VID can also help you build the system around them.
What if I don't know what kind of video we need?
Start with the free Video Plan — a short diagnostic that identifies where your video system is breaking down and what to prioritize next.
What is the difference between a video department and a video production company?
A video production company helps you make a video. A Video Department helps you make video work for your business. Instead of starting and stopping with individual projects, a Video Department owns the ongoing system—what to create, who it is for, how it gets produced, where it gets distributed, how performance is measured, and what gets created next. That means less time managing vendors, fewer disconnected video projects, and a consistent pipeline of video built around your marketing and business goals. With VID, you’re not just buying video production. You’re installing the strategy, people, process, production, distribution, and measurement needed to make video a reliable part of how your company grows.
