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The Video Department
Work With VID
Work With VID
VID — The Video Department for B2B Marketing Teams
The video department for B2B companies

Your team's video department.

Your company needs more video than your team has time to produce. VID turns your expertise and customer stories into consistent video that builds buyer trust and drives sales. We handle everything from strategy and production to publishing and ongoing improvement, so your team doesn't have to.

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Trusted by marketing teams

Teachable Zendesk Create Studio Match Group Amazon Studios Princess Cruises HB Next
Success in numbers

Video that produces real business results.

From global brands to growing B2B companies, VID has helped marketing teams turn video into a repeatable system for attention, authority, leads, and revenue.

$6M+ Revenue growth Teachable Video-driven launches and campaigns
15M+ Short-form video views Quiet The Clock Built alongside a growing long-form video presence
237% Increase in video views Jaquish Biomedical In 28 days
10K+Videos Produced
200+Brands
5M+Short-form Views for Zendesk
59.6KTikTok Followers for Ippen Digital
The problem

Video doesn't break because your team lacks ideas.

It breaks because nobody owns the whole thing.

Your executives have expertise. Your customers have stories. Your marketing team has campaigns to support. The problem is turning all of that into great video consistently.

1

Someone has to decide what to make.

2

Someone has to get the executive to record.

3

Someone has to manage production.

4

Someone has to chase approvals.

5

Someone has to publish it.

6

Someone has to figure out what worked.

VID becomes the team responsible for making all of that happen.

Ideas scattered across

Executives Customers Sales calls Events Expertise Support tickets Product launches Leadership Webinars Podcast guests Slack threads Customer reviews Conference talks Founder stories Product demos Research reports Employee experts Partner interviews Team offsites Case study calls
PlanProducePublishPerform
You approve every asset

What your buyers see

01Expert-answer video
02Point-of-view video
03Customer story
04Sales enablement clip
05Executive LinkedIn video
06Event recap reel
Why it matters

Every company is becoming a media company.

The businesses that show up consistently earn the buyer's attention. The ones that don't disappear into the feed.

VID exists to help great companies become worth following — by building and operating the systems behind consistent B2B video.

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The Solution

Start with the business outcome.
Then build the video system.

The best video strategy doesn't start with, "What should we film?" It starts with what the business needs video to do. From there, VID builds the audience, channel, formats, production workflow, distribution, and measurement around that goal — so every piece of content has a clear job to do.

One Business Outcome

What should video actually accomplish?

Build authority. Create demand. Generate pipeline. Support sales. Launch a product. Educate customers.

Team aligning on a business outcome around a whiteboard
One Audience

Who specifically needs to see it?

Not everyone. The people who matter most to the desired business outcome. Define the buyers, customers, partners, or decision-makers you need to reach, then build the message around what they care about, the problems they are trying to solve, and the questions they are already asking.

Defining the specific audience a video needs to reach
One Primary Channel

Where can we reach them consistently?

YouTube. LinkedIn. Podcast. Paid media. Sales. Or another focused channel where your audience already spends time.

On-camera recording for a company's primary channel
Repeatable Video Formats

What can your company consistently create?

Build recognizable formats around your expertise, people, stories, and ideas — designed to perform without reinventing the process every time.

A recurring, repeatable video format being recorded
Production + Distribution Workflow

How does it reliably get made and seen?

Strategy, scripting, capture, editing, packaging, publishing, and distribution working together as one repeatable system.

Production gear used in VID's repeatable workflow
Measure Performance

What worked and what should we make next?

Measure the signals that matter to the business, learn what resonates, and use those insights to make the next round of video better.

Reviewing what a video system's performance says to make next
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One audience. One outcome. One channel. Repeatable video.

The department

One team responsible for video.

VID gives your marketing team one accountable video partner responsible for moving video from idea to published content — consistently.

Real people. Real production. One video department.

VID / VidOS™
VidOS™
Justine Baughan, VID Strategist
Strategist Owns what gets made, and why
Brenden Blackham, VID Producer
Producer Plans the shoot, runs the day
Devin Collins, VID Editor
Editor Cuts footage into finished video
Timi Akinniranye, VID Distribution
Distribution Gets it published, on schedule
Jared Erickson, VID Motion and Sound
Motion & Sound Finishes and polishes the cut
Manuela, VID Crew
Crew Captures the footage on location
What's included

What comes with your Video Department?

Not a freelancer. Not a single AI tool. A full department, assembled around your outcome.

  1. Someone owns what should be made and why.

    • Outcome, audience and channel decided first
    • A 90-day plan tied to your goals
    • Priorities reviewed as results come in

  2. Producers, directors, crews, studios and remote capture.

    • Executive and customer capture
    • On location, in studio, or remote
    • A producer runs every shoot

  3. Editors, motion designers, sound and finishing.

    • Editing, motion, sound and finishing
    • On brand, cut for every channel
    • Reviews and approvals in one place

  4. Every video gets a destination and a publishing plan.

    • Cut and captioned for each channel
    • Published on a schedule
    • Repurposed into clips and shorts

  5. Performance informs what gets produced next.

    • See what's working across channels
    • Learn from every published video
    • Results shape the next month's plan

  6. One operating system connecting the entire thing.

    • Briefs, reviews and approvals in one place
    • Brand consistency built in
    • Connects to the tools your team already uses
Work with VID

Two ways to work with VID.

Need a specific video project? Start with VID Project. Need video consistently? VID Operate becomes your ongoing video department.

VID Project — a specific need 01 A specific need

VID Project

You know the video you need. VID plans, produces, and delivers it through one fixed scope, with one accountable lead owning the timeline, quality, and every piece of communication from kickoff to final delivery.
  • Fixed scope, fixed price, fixed timeline
  • One accountable project lead
  • Align → Develop → Produce → Review → Deliver
Start a VID Project
VID Operate — have VID run it 02 Flagship path Have VID run it

VID Operate

Your ongoing video department. VID installs and operates a repeatable video system for your marketing team — continuously planning, producing, distributing, measuring, and improving the video your company needs.
  • First videos live within 7 days
  • Strategy through measurement — VID owns it
  • Start focused, then expand what VID operates
Explore VID Operate
Video systems

One system, chosen deliberately — not twelve services sold at once.

VID starts with the highest-leverage opportunity for your business, proves it, then expands. One outcome. One audience. One primary channel. One video system.

Explore All Video Systems
The work

See what VID produces.

From executive content and customer stories to commercials, podcasts, campaigns, and YouTube — see what happens when a marketing team has a Video Department behind it.

Event video for RTB House Day Miami Executive Capture VID LinkedIn AuthorityExecutive capture Teachable's A Creator's Impact brand video Customer Story VID Customer StoryProof & testimonial The Creator's Mind trailer for Teachable Brand Film VID YouTube GrowthLong-form authority Travel North to Alaska with Princess Cruises brand video Product Film VID Product MarketingLaunch & explainer Brand video for Princess Noura Sales Enablement VID Sales EnablementObjection-handling Deadline Funnel brand video UGC Ad VID Performance CreativePaid ad testing
On set

What production actually looks like.

Executive capture day
Edit bay review
Customer interview
On-location shoot
See More of the Work
Case studies

The work speaks for itself.

Every story comes from a real client engagement: a challenge the team faced, the video system or work VID delivered, and the outcome that followed. Explore the results. Watch the work. See what a Video Department can make possible.

A content and video system built and run inside a fast-growing course platform's marketing team.

$6M+ Attributed revenue · 152K+ leads generated
See the system

A single video system built inside an enterprise support platform's marketing team.

1.78M Campaign views from one video system
See the system

Consistent, repeatable video production built for sustained channel growth.

18M+ YouTube views through repeatable production
See the system

A YouTube-first video system built to drive awareness and customer acquisition for a biomedical device brand.

237% View increase · 16.38% of new customers from YouTube
See the system

A consistent YouTube growth system built for a fast-scaling creative brand.

61K YouTube subscribers in 6 months · 2 NAACP Image Award nominations
See the system

A performance creative system built to drive conversions at scale across paid channels.

45% Conversion rate · $0.66 CPI · 1.80% average CTR
See the system
Results & Testimonials

Video should support your business, not sit in a folder.

What marketing teams and business owners say once video has an accountable team behind it.

“YouTube drove more sales than ever in February. 16.38% of new customers reported finding us on YouTube — 30% of all non-word-of-mouth acquisition.”
Brennan Angel
Brennan AngelCMO, Jaquish Biomedical
“I cannot say enough good things about Dallin and his team at VID. They have their internal systems down for creating quality video content at scale and in a cost-effective way. We will continue to use VID for our own internal video production needs and also continue to refer clients to them.”
Nate N.
Nate N.CEO, Audience Bloom
“This video is great and exactly what we're looking for! You guys are the best. We literally wasted about 6 months and thousands of dollars using other service providers.”
Niko
NikoCMO, Fidelcrest
"The VID team slapped Tinder's Spark Week (perhaps you had to be here, but that's a good thing!) Our CEO and all the folks were in awe of the videos and it made a huge impact on our ability to pull off a fun and successful week. THANK YOU!!!"
Erica Netzley
Erica NetzleyInternal Comms, Match Group
“We've quickly grown our company with VID's YouTube video ad. It has over 18 million views and growing with over 3,500 engagements.”
Josh Ratta
Josh RattaCEO, Create Studio
“The summit broke records with almost 70,000 registered. Conversion rates were above 60% and an impressive number of users signed up for Teachable on the spot.”
Jess C.
Jess C.Brand Lead, Teachable
“The We Don't Always Agree podcast has been nominated for two NAACP Image Awards for Outstanding Podcast: Lifestyle & Self Help and Society & Culture.”

A video podcast featuring Sterling K. Brown and Ryan Michelle Bathe.

Anthony Frasier
Anthony FrasierCEO, ABF Creative
“The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and VID. They are amazing! And help me look great and grow my business.”
Julie Chenell
Julie ChenellCEO, Funnel Gorgeous
“Using VID's TikTok UGC video ads we were able to quickly increase app downloads and become a top ranking brand in the iOS app store.”
Amanda Chen
Amanda ChenMarketing Manager, Tiya
“VID team, thank you for the strong work on the NERIS sizzle reel. It is now embedded on the redesigned NERIS homepage and will sit there for the next six months. Appreciation you all for the care and follow-through you brought to this. The reel is a real asset to the project, and I look forward to working together again.”
Dustin Andres
Dustin AndresMarketing Director, FSRI
“5.3 million views, 811 comments, 228 shares, and thousands of impressions. So happy with the performance and results.”
Maxx Blank
Maxx BlankCMO, Madison Braids
“Seamless, easy. So easy. It felt like I'd been working with you guys forever, and this was actually our first video. It's really nice to work with somebody that works at a fast pace. You put everybody at ease. You guys did the right research and made it so easy to be in front of the camera. Definitely we'll be using VID going forward.”
Logan Gross
Alissa DegreefVP of Marketing, BLiNK AI
Read more reviews
How it works

Three steps to get video moving.

Getting a personalized Video Plan Step 1

Get your Video Plan

Tell us what you're trying to accomplish, who you're trying to reach, and where video is getting stuck.

Get my plan Talking with VID about your video plan Step 2

Talk with VID

Review your goals, current resources, and the video system that makes the most sense for your team.

Book a call Putting the video plan to work Step 3

Put the plan to work

VID recommends the right path and gets your first videos moving.

See how it works

Not sure where to start?

Get a personalized Video Plan based on your goals, audience, current resources, and where video is getting stuck.

Work With VID Book a Call
How VID operates

One system keeps every video moving.

VID doesn't operate like a traditional production company. From planning and capture through approvals, distribution, and measurement, every engagement runs on VidOS™ — one operating rhythm your team can see.

PlanProduceApproveDistributeMeasureImprove
Explore VidOS Book a Call
ON AIR — VID OPERATE
00:14:22:06
This week's video department

LinkedIn Authority System

01 CEO POV — pricing objectionExecutive capture · Tuesday recording
02 Customer story — rollout resultsInterview cut · sales enablement in edit
03 Product walkthrough v2Feature launch clip in review
04 "Why teams switch" shortShort-form distribution published
Plan → Capture → Produce → Distribute → Measure Powered by VidOS™

This is VID Operate — first videos live in as little as 7 days.

The platform

VidOS™ — your video command center.

Not just a name for "we have a system." Every brief, review, approval, and asset runs through the same platform, connected to the tools your team already uses.

01 · Plan & Brief

Every video starts with direction.

Goal, audience, channel, and deadline — captured before anything gets made.

02 · Approve & Review

Feedback that doesn't get lost.

Timestamped notes and approvals in one place — no scattered email threads.

03 · Brand Consistency

Quality that holds steady.

Style guides and past feedback build into every project.

04 · Integrations

Fits your workflow.

Plugs into the tools your team already works in, so video never becomes one more place to check.

Want to build your own Video Department?

For organizations that ultimately want to bring video in-house, VID can design the system, implement the workflows, operate it alongside your team, and transfer the capability to you.

Explore VidOS™ Embed
Common questions

Questions marketing teams ask before starting.

What exactly does VID do?

VID acts as the video department for B2B marketing teams — handling strategy, production, distribution, measurement, and optimization, so your team can publish video consistently without building an entire internal video function.

Who is VID for?

B2B marketing teams that need more video than they currently produce, but don't have the time, headcount, or in-house expertise to plan, shoot, edit, and distribute it consistently. That includes teams with no video function at all, teams with a single generalist stretched too thin, and teams that already work with freelance shooters or editors but lack anyone owning the strategy end-to-end. If you already have a fully staffed internal video department, VID is less likely to be the right fit — though VidOS™ Embed can still help you run that team on a better system.

Why should I believe VID can deliver?

Because the results are real and measurable, not promised. VID has generated over $6M in attributed revenue and 152K+ leads for one client, 1.78M campaign views from a single video system for another, and 18M+ YouTube views through consistent, repeatable production for a third — alongside work for brands like Jaquish Biomedical, ABF Creative, and Vocal Beats. Every case study links to the actual system and the actual numbers behind it, so you can judge the work directly rather than take our word for it.

What's the difference between VID Operate and VID Project?

VID Project is a finite, fixed-scope engagement for one specific need involving one or more video assets. VID Operate is an ongoing Video Department that continuously plans, produces, distributes, and improves video.

How much does VID cost?

VID Operate starts at $5,000/month plus a $5,000 initial installation. VID Projects are privately quoted based on scope.

How quickly can we start producing video?

First videos are typically live within approximately 7 days of starting VID Operate, subject to timely access, approvals, and inputs from your team.

Do we need an in-house video team?

No. VID Operate is designed for marketing teams that want consistent video without building or managing a full internal video function. If you already have video resources in-house, VID can also help you build the system around them.

What if I don't know what kind of video we need?

Start with the free Video Plan — a short diagnostic that identifies where your video system is breaking down and what to prioritize next.

Work With VID Book a Call
Why VID

Not a freelancer. Not an AI tool. A video department.

Every alternative solves part of the video problem. VID is the only one built to solve all of it — speed, consistency, scale, accountability, strategy, and cost — at the same time.

VID In-house team Freelancers Agency AI tools only
Speed to launch
First videos in ~7 days
Months to hire and ramp
Fast to book, slow to coordinate
Weeks of onboarding and briefs
Instant, but shallow
Consistency & brand fit
One team, one standard
Deep brand knowledge
Different style every time
Consistent, but generic
No brand judgment
Scalability
Scales without hiring
Capped by headcount
Breaks down at volume
Scales, at agency prices
Infinite, low-quality output
Accountability
One team owns the outcome
You own it directly
No one owns the whole thing
Account manager, not outcome
You do the work yourself
Strategic direction
Strategy built in
Depends who you hire
Execution only
Strategic, but slow to act
No strategy, just output
Cost predictability
Flat monthly rate
Salary + benefits + tools
Per-project, adds up fast
Retainers + scope creep
Cheap, but you pay in time
Strong Partial Weak
Before & after VID Operate
BeforeAfter
Reactive, project-based production
One system, one operating rhythm
"Did the CEO record? Where's that edit?"
One team clearly responsible for video
Disconnected from distribution
Plan → Capture → Produce → Distribute
Hard to measure what's working
Measured, then improved every month
Your next step

Make video easier to keep moving.

Tell us what you're trying to accomplish and where video is getting stuck. We'll help you identify what to prioritize next and what a practical 90-day video plan could look like.

Work With VID Book a Call
Work With VID
VID Footer — Global Component Prototype