VID builds video systems for AEC marketing teams. Project documentation, client authority content, and business development video — systematic production connected to pipeline.
AEC marketing video fails because business development is treated as a relationship discipline rather than a content discipline. Relationships are built in person, through referrals, and at industry events — but nowhere in between. The firms that supplement those relationships with consistent content presence have a pipeline advantage that compounds monthly.
AEC firms do not lack projects worth documenting. They lack the production infrastructure that documents them consistently and distributes that documentation to the clients and talent they are trying to attract.
The AEC business development cycle is long. From first awareness to project award can span years. The firms that remain visible throughout that cycle — through consistent project documentation, thought leadership, and firm culture content — are on more shortlists when the opportunity finally reaches proposal stage.
Project documentation video also directly strengthens proposals. A case study video demonstrating a similar project's execution, client outcomes, and design quality is more persuasive than a written case study with photography. The firms that have built a systematic project video library have a differentiated proposal capability that consistently-built agencies cannot replicate.
Talent attraction is the third benefit. Architecture and construction firms competing for the next generation of designers, engineers, and project managers are competing against corporate employers with more visible culture content. Systematic employer brand video levels that competition.
Use these topic ideas to find inspiration for your next video:
According to the SMPS study of 2,288 AEC marketing videos, 40% were project spotlights, 34% highlighted the firm’s corporate culture, 26% called attention to the firm’s expertise, and 1% captured firm-related news stories.
At VID we are experts in video production for construction companies and property developers, structural engineers and architects.
Our video production service for the construction industry produces stunning timelapse videos, site tours, aerial filming and drone videos. Our wealth of construction industry experience means we understand the processes and terminology involved in construction, development and infrastructure projects.
Our work engages audiences with clear, impactful and intelligent storytelling to ensure that we put your company's message across in the best way possible. We can support your Internal & External Comms on: Infrastructure Projects; Market Expertise; BIM; Innovation; Community Engagement; Response to Climate Change & Sustainability; Inclusive Work Culture and Diversity; Careers & Training.
“I knew I needed someone I could trust to help guide me in the right direction — I was able to create amazing content for my audience that not only serves them, but I’m proud of, and does a great job with exemplifying my brand.”
“Shout out to Dallin and VID. They are amazing! And help me look great and grow my business.”
"We're so grateful for your work. And we were we were really happy with the results of our UGC and experienced many top-performing videos for our marketing campaign. Can't wait to work with VID again!"
"VID is who I use to capture true storytelling in a way that uses video to scale a brand and message! [They've] done amazing work for my 7-figure clients & hits the nail every single time."
For marketing teams with one specific need right now, these services are available as standalone engagements with defined scope and clear deliverables.
Need a larger or more complex project? We provide custom quotes for enterprise-level video projects and campaigns. Stack more than two services and you're almost certainly better served by VidOS Install.
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
Whether you need to launch one strategic channel, keep video shipping every month, or build the capability in-house, we’ll help you choose the right VID plan.
Every B2B marketing team needs consistent video. Most can't produce it. VID is the outsourced video department that plans, produces, and publishes your video every week and month — so your team ships consistently, sales gets what they need, and video actually drives pipeline.
