VID's Video Strategy Session builds the strategic foundation that every video investment in your organisation runs on — format stack, channel strategy, buyer journey mapping, KPI framework, and a 90-day content roadmap aligned to your revenue objective.
The session covers your ICP, your current video presence, your sales cycle, your competitive landscape, and the specific revenue objective your video operation needs to serve. Output is a documented strategy your team can implement — or the strategic foundation for a VidOS™ Install engagement that deploys the full system in 30 days.
Most teams who complete a Video Strategy Session either implement the roadmap themselves through VidOS™ Blueprint or move directly to a VidOS™ Install to have the system deployed with a guarantee. Either path is valid. The strategy session ensures the investment goes into the right direction before a dollar of production budget is spent.
- 60-Minute Virtual Video Marketing Strategy Session – A personalized, expert-led consultation to align your video content with your business goals.
- Customized Video Strategy Guide – A tailored roadmap featuring:
- Established goals for video marketing success.
- Optimized video lists to maximize engagement and conversions.
- Messaging refinements to improve audience connection.
- Sales funnel enhancements to drive leads and sales.
- High-Impact Action Plan – Prioritized action items designed to deliver the biggest return on investment.
- Consistent Video Content Framework – A structured plan for ongoing video creation, ensuring a diverse mix of video types that align with different business objectives for long-term success.
This detailed breakdown will help you execute an effective, results-driven video strategy that enhances brand visibility, audience engagement, and revenue growth.
Most teams skip strategy because production feels like progress. It is not — not without strategy underneath it. Teams that produce video without a documented strategy produce content that does not compound, formats that do not match their buyer journey, and channels that do not reach their ICP. The strategy layer is what makes every production decision intentional. Without it, video is an expense. With it, video is a pipeline asset.
A documented video strategy your team can implement — format stack, channel selection, buyer journey map, 90-day content roadmap, and KPI framework — aligned to a specific revenue objective and ready to execute, whether your team builds it independently or through a VidOS™ Install.
Marketing teams that know video needs to be a bigger part of their pipeline strategy but are not sure what to produce, in what format, for which channel, or how to connect it to revenue. Teams before their first major video investment. Teams evaluating whether VidOS™ Install is right for them.
How can a video strategy consulting session be valuable for me?
Video is an essential part of your marketing strategy and business growth, but oftentimes knowing how to get started to make sure you can get the biggest return on your investment can feel daunting. So that's why we pair you with one of our video marketing experts to consult and guide you and your team to know how to do video right to grow your business.
You get 30 minutes of uninterrupted and focused time on your business and marketing needs to build a plan together, allowing you to move forward confidently on the next, most profitable step with your video strategy.
Get the clarity, confidence and strategy for how to create videos that get results and grow your business — including all the creative direction and ideation on all your videos and marketing strategy.
Why do I need to pay to build my video strategy?
As video marketing experts, we've spent over 10 years learning the art and science of how to create and promote top-performing video content for business growth — and we impart that knowledge and expertise directly into your business.
So it's a consulting fee to make sure you know you're setting up a video plan that will help your business grow!
Plus, we always aim for 10x return. So within weeks of implementing our customized plan for you we guarantee you'll quickly start seeing results from our personalized insights for your business.
Who should attend the strategy session?
The primary decision-maker for your video operation — CMO, VP Marketing, or Marketing Director — plus any team members who will be directly involved in video production or distribution. Most strategy sessions have 2 to 4 participants from the client team.
Is the strategy session required before VidOS™ Install?
No. VidOS™ Install includes a more comprehensive strategy layer in Week 1 — the Video Strategy Session is a standalone option for teams that want the strategic foundation without the full 30-day installation. If you apply for Install, the $499 strategy session fee is credited toward your Install investment.
Many businesses struggle to integrate video effectively into their marketing strategy. They either don’t use video at all or create content without a clear direction, wasting valuable time and money.
Video Marketing Isn’t a One-Time Tactic—It’s a Long-Term Growth Strategy
Video marketing is one of the most powerful tools to increase brand awareness, build trust, and drive conversions. But simply producing a single video won’t generate long-term results. To make an impact, you need a consistent, strategic approach with a variety of video content that aligns with your business goals throughout the entire marketing funnel.
What Our Video Strategy Consulting Delivers
Our Video Marketing Strategy Consulting takes a holistic approach to video success—covering strategy, production, and distribution to ensure your videos are optimized for maximum engagement and revenue growth.
- Comprehensive Video Strategy – Align video content with your sales and marketing objectives.
- Execution Plan – Map out high-quality production and easy-to-execute video content.
- Targeted Video Distribution – Ensure your videos are placed where they drive the most impact.
- Quarterly Content Planning – Structure your budget to create a mix of high-production videos and scalable, recurring video content for consistent visibility.
Get Started Today
Not sure where to start? Book a free clarity call to identify your next best step in using video to monetize your message and grow your business.
