Video Formats
Brand stories. Customer testimonials. Product demos. Social clips. Podcasts. Ads. Training videos.
Different videos solve different problems.
VID helps B2B marketing teams choose, produce, and repurpose the right video formats across the entire customer journey—without rebuilding the production process every time.
Brand Story
LinkedIn Video
YouTube
Paid Ads
Customer Story
Product Demo
Podcast
Sales Video
TrainingIt’s a system of formats working together.
A customer testimonial shouldn’t be produced the same way as a LinkedIn video. A product demo has a different job than a brand film. An ad needs to earn attention differently than an educational YouTube video.
The strongest video strategies don’t rely on one type of content.
They create a repeatable mix of video formats designed around:
Get the right people to stop, watch, and discover your company.
Help your audience understand the problem, category, product, or opportunity.
Give buyers proof that your company can deliver.
Help prospects understand your offer and take the next step.
Educate customers, strengthen relationships, and create advocates.
VID helps you build the production system behind all of them.
Format Strategy
Don’t start with, “What video should we make?”
What does the audience need to see next?
If they don’t know you exist, you need attention.
If they know the problem but don’t understand your approach, you need education.
If they’re evaluating your company, you need proof.
If they’re close to buying, you need clarity.
If they’re already customers, you need education, support, and advocacy.
The format follows the job.
Whether you're launching a product, building your YouTube presence, collecting customer proof, creating paid campaigns, or giving your sales team better content, start with the job the video needs to do.
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