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WAYS TO WORK WITH VID

Four Ways to Make Video Work.

One great video. A system you run. Your Video Department, run by us. Or the capability to build one in-house—VID gives you four clear paths to consistent video.

Find the Right Path Get Your Video Plan

30-minute Video Strategy Call · No obligation

Not sure which fits? We’ll help you find it on a quick call.

WATCH FIRST · 90 SECONDS

See How Companies Work With VID

A quick walkthrough of what VidOS™, Project, Operate, and Embed actually look like in practice.

START HERE

Start With the Sentence That
Sounds Most Like You.

The right path usually becomes obvious once you decide what you need—and who should run it.

PATH 01 · DO IT YOURSELF

“We have the people. We need the system.”

VidOS™

Run your Video Department yourself.

Your team handles execution. VidOS gives them the operating system for strategy, planning, production, approvals, distribution, measurement, and continuous improvement.

Request Access

Request Access

PATH 02 · SPECIFIC VIDEO NEED

“We need this specific video.”

VID Project

Produce the specific video you need.

A defined production engagement for commercials, customer stories, product videos, VSLs, campaigns, launches, events, and other high-value video projects.

Private Fixed Quote

Request Quote
FLAGSHIP MANAGED SERVICE

PATH 03 · HAVE VID RUN IT

“We need video consistently.”

VID Operate

Your Video Department, operated by VID.

VID installs and operates one focused Video System—from strategy and planning through capture, production, distribution, measurement, and optimization.

$10,000 to start

$5,000 Install + $5,000 first month, then $5,000/mo

Work With VID

PATH 04 · BUILD IT IN-HOUSE

“We want to build this capability internally.”

VidOS™ Embed

Build a Video Department your team can own.

VID works alongside your organization to implement the people, processes, technology, workflows, governance, training, and operating standards required to run video internally.

By Application

90 days · 12 months of VidOS™ included

Apply Now

SIDE BY SIDE

Compare the Four Paths

The biggest difference isn’t the type of video. It’s who owns the operation.

  VidOS™ VID Project VID OperateFLAGSHIP VidOS™ Embed
BEST FOR Teams with people/resources already in place A specific, finite video need Companies with recurring video needs Organizations building an internal Video Department
YOU’RE SAYING “Give us the system.” “Make this video.” “Run video for us.” “Help us build it in-house.”
WHO EXECUTES? Your team VID, for the project VID Your team, with VID implementing it
RELATIONSHIP Software Fixed Project Ongoing Managed Service 90-Day Implementation
PRICING Request Access Private Fixed Quote $10K to start, then $5K/mo By Application
TYPICAL DURATION Ongoing Defined by project Ongoing — 90-day initial commitment 90 days
VIDOS™ Included Project workspace as applicable Included 12 months included
PRIMARY OUTCOME Run the system yourself Get the asset produced Keep video running consistently Own the capability internally
NEXT STEP Request Access Request Quote Strategy Call Apply
BEST FORTeams with people/resources already in place
YOU’RE SAYING“Give us the system.”
WHO EXECUTES?Your team
RELATIONSHIPSoftware
PRICINGRequest Access
DURATIONOngoing
NEXT STEPRequest Access
BEST FORA specific, finite video need
YOU’RE SAYING“Make this video.”
WHO EXECUTES?VID, for the project
RELATIONSHIPFixed Project
PRICINGPrivate Fixed Quote
DURATIONDefined by project
NEXT STEPRequest Quote
BEST FORCompanies with recurring video needs
YOU’RE SAYING“Run video for us.”
WHO EXECUTES?VID
RELATIONSHIPOngoing Managed Service
PRICING$10K to start, then $5K/mo
DURATIONOngoing — 90-day initial commitment
NEXT STEPStrategy Call
BEST FOROrganizations building an internal Video Department
YOU’RE SAYING“Help us build it in-house.”
WHO EXECUTES?Your team, with VID implementing it
RELATIONSHIP90-Day Implementation
PRICINGBy Application
DURATION90 days
NEXT STEPApply

Still not sure?

That’s what the Video Strategy Call is for. We’ll recommend one path—not ask you to buy all four.

Find the Right Path

ONE FRAMEWORK

Same System.
Different Operating Model.

No matter which path you take, VID approaches video through the same operating framework.

OUTCOME

What should video accomplish?

One Outcome.
One Audience.
One Primary Channel.
One Video System.

Start focused. Make it work. Then expand.

PROOF

Companies Making Video Work.

A sample of the case studies, client feedback, and produced work behind each path.

CASE STUDIES

Recent Video Systems, Installed and Operated

SOFTWARE & EDTECH SAAS

A YouTube channel turned into a compounding revenue engine

20,000+ subscribers · 152,383+ leads · $6M+ in lifetime revenue · 2 Telly Awards

View Case Study

GLOBAL ADTECH

A monthly-operated video system for a global adtech brand

Full video operating system installed · on-site production running monthly across 70+ countries

View Case Study

POLITICAL & CORPORATE MARKETING AGENCY

White-label video and animation at campaign speed

Rapid client growth on YouTube and social · brand consistency preserved across every client account

View Case Study

WHAT CLIENTS SAY

Testimonials

“We won a Telly Award! I’m seriously beyond grateful.”

Jess Catorc

Teachable · Edtech SaaS

Match Group’s leadership and team were blown away by the videos, which helped their Spark Week come together as a fun, successful event.

Match Group

Enterprise · Tinder Spark Week

Clients keep telling Majority Strategies how much they love the content—and the industry is starting to notice too.

Mike Senich

Majority Strategies

PORTFOLIO

A Sample of Produced Work

Create Studio commercial sample COMMERCIAL

Commercial

Teachable customer story sample CUSTOMER STORY

Customer Story

O, The Oprah Magazine x Holland America Line partnership video sample PRODUCT

Product Video

RTB House event interview sample LINKEDIN

Executive LinkedIn

Tinder Spark Week event video sample EVENT

Event Recap

Zendesk and Bitly short-form video sample SHORT-FORM

Short-Form Cutdown

See Full Portfolio

PATH 01 · DO IT YOURSELF

You Have the People.
Give Them the System.

VidOS™

The Video Operating System for B2B Marketing Teams

Your team can already make video.

The problem is keeping strategy, ideas, scripts, production, approvals, assets, distribution, analytics, AI tools, and workflows connected well enough to keep video moving.

VidOS™ gives your team one operating system for running the entire Video Department.

  • Video strategy and priorities
  • Content planning
  • Messaging and repeatable formats
  • AI-assisted creation
  • Production workflows
  • Reviews and approvals
  • Distribution
  • Performance measurement
  • SOPs and operating cadence
  • What should happen next
“We already have marketers, editors, creators, agencies, freelancers, or internal production resources. We don’t need another production company. We need one system for running all of it.”
YOU OPERATE IT VIDOS PROVIDES THE OPERATING SYSTEM
VidOS™ — Video Department

CONTENT CALENDAR

LinkedIn · Exec POV
YouTube · Customer Story
Short-form · Cutdowns

IN PRODUCTION

Product Walkthrough
Q3 Recap

AWAITING APPROVAL

Launch Teaser

PUBLISHED

Sales Enablement Reel

NEXT ACTIONS

Review analytics → plan Week 6

ACCESS

Request Access

Up to 10 team members.

Request Access

PATH 02 · SPECIFIC VIDEO NEED

You Know the Video You Need.
Let’s Make It.

VID Project

Some problems don’t require an ongoing Video Department.

Sometimes you need a commercial. A customer story. A product launch. A VSL. A campaign. A major event video. Or another high-value production with a clear finish line.

VID Project gives you one defined engagement to get it done.

01

ALIGN

02

DEVELOP

03

PRODUCE

04

REVIEW

05

DELIVER

One outcome. One scope. One price. One timeline.

COMMON PROJECTS

Commercials Customer Stories Product Videos VSLs Campaign Creative Explainers Launch Videos Event Videos Premium Animation Special Productions
Brand Aid video sales letter sample VSL

Brand Aid · VSL

We Don't Always Agree podcast trailer sample LAUNCH

We Don’t Always Agree · Launch

Amazon Studios event video sample EVENT

Amazon Studios · Event

NO HOURLY PRODUCTION MENU

Director + camera + editor + graphics + miscellaneous line items.

You buy the defined project and the finished outcome.

PRICING

Private Fixed Quote

Every Project is scoped around the required outcome, deliverables, production complexity, locations, crew, post-production, versions, revisions, and timeline.

Typical timeline: approximately 2–6 weeks depending on scope.

Request a Project Quote Explore VID Project
FLAGSHIP MANAGED SERVICE

PATH 03 · HAVE VID RUN IT

Your Video Department,
Operated by VID.

VID Operate

Your marketing team needs video working consistently.

It shouldn’t also have to coordinate the strategy, ideas, executives, recordings, producers, editors, reviews, approvals, distribution, reporting, and optimization required to keep it alive.

That’s what VID Operate is built for.

One Video System. Shipping Every Week.

01

ONE BUSINESS OUTCOME

What should video accomplish?

02

ONE PRIORITY AUDIENCE

Who needs to see it?

03

ONE PRIMARY CHANNEL

Where should we focus first?

04

ONE VIDEO SYSTEM

How will expertise become consistent video?

VID OWNS THE MOVING PARTS

01

STRATEGY

02

PLANNING

03

CAPTURE

04

PRODUCTION

05

DISTRIBUTION

06

MEASUREMENT

07

OPTIMIZATION

YOUR VIDEO DEPARTMENT NEVER STARTS FROM ZERO.

30–90 DAYS OUT

Roadmap
  • Themes
  • Opportunities
  • Campaigns
  • Formats

2–4 WEEKS OUT

Planned
  • Topics planned
  • Recordings scheduled
  • Scripts / prompts prepared

THIS WEEK

In Motion
  • Capture
  • Editing
  • Motion
  • Reviews
  • Approvals
  • Packaging

SHIPPING

Live
  • Finished video entering the market

IN MARKET

Evidence ↩
  • Performance
  • Audience signals
  • Learnings
  • Next priorities

There should always be video being planned, video being produced, video shipping, and video generating evidence for what gets made next.

HOW MANY VIDEOS DO WE GET?

VID Operate is built around production capacity, not an arbitrary asset quota.

Most systems are designed around a weekly publishing rhythm, but the actual output depends on the format. One sophisticated YouTube episode is very different from ten short-form creative variations.

Before the engagement begins, your proposal defines the formats, production rhythm, scope, and Capacity Profile so you know what the system is expected to support.

YOUR FIRST 90 DAYS

DAYS 1–30

Install + Launch

Build the system while production begins immediately.

DAYS 31–60

Operate

Establish the production and publishing rhythm.

DAYS 61–90

Optimize

Use real performance to improve what gets produced next.

First Videos Live Within 7 Days.

We don’t spend a month planning—we install the system while operating it.

PRICING

$10,000 to start

$5,000 Install + $5,000 first month

Then $5,000/month from Month 2.

90-day initial commitment. Powered by VidOS™.

Work With VID Explore VID Operate

START FOCUSED. EXPAND WHEN IT MAKES SENSE.

  • Additional Video Systems
  • Additional Executives / SMEs
  • Additional Production Capacity
  • On-Site Production
  • Additional Distribution
  • Studio Infrastructure

PATH 04 · BUILD IT IN-HOUSE

Build a Video Department
Your Team Can Own.

VidOS™ Embed

You know video needs to become a real capability inside your organization.

But hiring an editor, adding some AI tools, buying cameras, and creating a few SOPs doesn’t automatically create a functioning Video Department.

VID helps you build it.

We don’t leave you with a strategy deck.

Over 90 days, VID works inside your actual organization to design the operating model, implement VidOS™, establish the workflows, train your people, run real work through the system, fix what breaks, and transfer ownership.

01

Design

02

Implement

03

Operate Together

04

Transfer

  • Roles + Responsibilities
  • VidOS™
  • Strategy + Planning
  • Production Workflows
  • Governance + Approvals
  • AI Workflows
  • Distribution
  • Measurement
  • SOPs
  • Production Standards
  • Team Training

YOUR PEOPLE KNOW:

  • What to produce
  • Why they’re producing it
  • Who owns every step
  • How production moves
  • How approvals work
  • Where assets live
  • How distribution works
  • How performance is measured
  • What should happen next

Your people run it.
VidOS powers it.
Your organization owns it.

PRICING

By Application

90 days. Includes 12 months of VidOS™.

Standard scope: one organization or business unit, one primary marketing team, one operating model, one pilot Video System. Enterprise and multi-business-unit implementations are privately scoped.

Apply for VidOS™ Embed

TWO MINUTES

Which Path Sounds Like You?

QUESTION 1 OF 4

Do you only need one defined video or campaign?

QUESTION 2 OF 4

Do you need video produced consistently?

QUESTION 2 OF 4

Who should run it?

QUESTION 3 OF 4

Does your existing team mainly need the system?

QUESTION 4 OF 4

Do you need VID to build, train, integrate, and transfer the complete capability?

BASED ON YOUR ANSWERS

VID Project

A defined production engagement to get one specific video made—one outcome, one scope, one price, one timeline.

Private Fixed Quote

Request a Project Quote

BASED ON YOUR ANSWERS

VID Operate

Your Video Department, operated by VID—strategy, production, distribution, and measurement, run for you every week.

$10,000 to start, then $5,000/mo

Work With VID

BASED ON YOUR ANSWERS

VidOS™

Your team already knows how to execute. VidOS gives them the operating system to run the Video Department themselves.

Request Access

Request Access

BASED ON YOUR ANSWERS

VidOS™ Embed

VID builds the roles, workflows, governance, technology, and training your team needs, then transfers full ownership over 90 days.

By Application

Apply for VidOS™ Embed

BASED ON YOUR ANSWERS

Let’s Talk It Through

Your situation has more nuance than four questions can capture. That’s exactly what a Video Strategy Call is for.

Book a Video Strategy Call
Want VID to look at your situation directly? Book a Video Strategy Call

PRICING & WORKING WITH VID

Questions About Pricing & Working With VID

Because a two-interview customer story and a multi-location commercial aren’t the same production.

Every VID Project has a defined outcome, scope, timeline, deliverables, revision limit, and one fixed price before work begins. You won’t receive an open-ended hourly bill.

VID Operate starts at $10,000 to begin: a $5,000 Install plus $5,000 for the first month.

From Month 2 onward, it’s $5,000/month, with a 90-day initial commitment.

Install is not administrative onboarding.

During the first phase, VID establishes the strategy, Video System, formats, capture rhythm, production process, approvals, distribution, measurement, and VidOS™ operating environment while production is already getting underway.

Install gets the system running. Operate keeps it running.

Yes. VidOS™ is the operating system underneath the engagement and gives your team visibility into the work being planned, produced, approved, distributed, and measured.

Embed engagements are scoped around your organization, team structure, and existing capability—more like Project than VidOS™ or Operate.

Apply and we’ll walk through fit and full pricing on a call. The standard engagement is 90 days and includes 12 months of VidOS™.

VidOS™: Your team already knows how to execute. You primarily need the operating system.

VidOS™ Embed: You want to operate internally, but need VID to help build the roles, workflows, governance, technology, standards, training, and operating capability first.

Ask one question: do you need this video—or do you need video consistently?

A finite requirement is a Project. A recurring requirement is usually Operate.

Yes. A Project can be an effective way to solve an immediate production need and experience working with VID.

If the underlying need turns out to be recurring, VID can then recommend an ongoing Video System.

Yes. Most engagements begin with one Outcome, one Audience, one Primary Channel, and one Video System.

Once that system is working, additional systems, executives, production capacity, on-site production, distribution, or other responsibilities can be added intentionally.

Yes. The standard VidOS™ Embed engagement covers one primary organization/business unit and operating team.

More complex multi-brand, multi-team, international, integration-heavy, or enterprise deployments are custom scoped through the application process.

No responsible video partner can control how the market responds.

VID takes responsibility for the parts of the system we can control: strategy, planning, production, workflow, consistency, delivery, measurement, and ongoing optimization. The goal is to improve business outcomes by building a stronger operating system—not promise an algorithmic result.

NOT SURE WHICH PATH IS RIGHT?

Tell Us What You’re Trying to Accomplish.

You don’t need to arrive knowing whether you need VidOS™, a Project, Operate, or Embed. That’s our job to help determine.

In a focused 30-minute Video Strategy Call, we’ll look at what video needs to accomplish, who it needs to reach, what you already have, what’s getting in the way, and who should ultimately own the operation. Then we’ll recommend the simplest path forward.

Work With VID

30-minute Video Strategy Call · No obligation

Not ready for a call? Join The Video Department Workshop →
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