Manufacturing and Industrial Technology
VID provides manufacturing and industrial technology video production — including product demos, safety training, technical explainers, and ongoing B2B video marketing support.
Manufacturing Buyers Need to See It Working. Your Video Has to Show Them.
Manufacturing and industrial technology marketing faces a specific production challenge. The products are complex, the environments are difficult to film, the buyers are technical, and the sales cycles are long. Most marketing teams in this space produce video as a special project rather than a systematic operation.
- Product demonstrations require access to operating environments. Without a documented filming plan and standard, every shoot requires starting over.
- Safety training video is produced when compliance requires it. No systematic program produces it before it is urgently needed.
- Technical buyers distrust polished marketing content. The formats that work in other B2B categories do not work with engineers evaluating industrial equipment.
- Trade show and event content is produced once and never updated. Industry relationships built at events are not sustained through consistent content between them.
- Distributor and channel partner enablement depends on live training. No systematic video library reduces the cost of onboarding new distribution partners.
Manufacturing teams do not lack proof-worthy products. They lack the systematic production infrastructure that demonstrates them at every stage of a long, technical sales cycle.
Why manufacturing companies with consistent video build stronger distribution and shorter sales cycles.
The manufacturing buying decision is driven by proof. Engineers evaluate specifications, operations leaders assess reliability, and procurement teams assess vendor stability. Video is the format that addresses all three simultaneously — showing the product working, demonstrating the engineering behind it, and presenting the company with the professionalism that signals a stable long-term partner.
The industrial technology companies that produce this content systematically — quarterly product demonstrations updated with every major capability release, regular safety training content, consistent executive authority positioning — build distribution channel relationships and direct buyer relationships that their less visible competitors cannot match.
Trade shows and industry events are the primary business development channel in many manufacturing verticals. The companies that maintain consistent content between events sustain the relationships those events build. Content is the mechanism that keeps a prospect warm across the twelve months between industry conferences.
Types of Videos:
- Plant Walkthroughs
- Process Videos
- Safety Training
- Site Videos
- Product Demos
- Installation and Use Training
- Construction
- Employee Onboarding
- Recruitment Video Content
- Investor Videos
- Seminars and Meetings
- Trade Show and Conventions
- Social Media Content
- E-Learning
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“VERY stoked on this. This could be a great solution for all our customers if we can keep the editing/creator quality this high.”
$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the sticky note challenge video series. There were 1.3k people who ended up registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator that has a $4500 pay-in-full price."
''Working with them was great, and we’d definitely use them for future projects.''
"We have been partnered with multiple media companies over the years and so far VID has outdone them all! We’ve used them on over 20 projects so far and already have more in the works. Their pre-production process ensures a smooth shoot day, and they are consistently on time with the deliverables post-production. Anytime we have feedback or changes from the shoot, they are quick to offer a resolution or make edits. They’re also great for getting shot list ideas once they know the business and really helping craft the creative vision. Lots of talented people on this team, and a great value!!"
Is VID the right fit for your manufacturing or industrial technology team?
- Manufacturing or industrial technology company with $10M–$500M in revenue
- Marketing or communications team of three or more people
- Technical sales cycle exceeds 90 days and involves engineering evaluation
- Distribution or channel partner network that requires consistent enablement content
- VP Marketing, Head of Communications, or CMO making the decision
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
