VID builds video systems for cybersecurity marketing teams. Technical credibility content, executive authority, and buyer proof — connected to a skeptic-first pipeline.
Cybersecurity marketing faces a fundamental buyer problem. The people you are trying to reach spend their careers identifying threats, evaluating claims, and rejecting vendor hype. Generic marketing content actively repels them. Technical credibility content consistently produced is the only thing that earns their attention.
Cybersecurity teams do not lack technical expertise worth communicating. They lack the production infrastructure that communicates it consistently to the buyers who are most skeptical of their claims.
Security buyers do not trust quickly. They are trained to identify patterns of deception and they apply those skills to vendor evaluation. Generic marketing content signals exactly the kind of superficial thinking that earns their dismissal. Specific, technical, consistent content signals the opposite.
Video is particularly powerful in this environment because it is harder to fake. A CSO explaining a technical concept on camera signals real expertise in a way that a written whitepaper does not. A customer explaining their specific threat scenario and how your platform addressed it is more credible than any marketing claim. These are the formats that move skeptical buyers.
The teams producing this content on a consistent weekly schedule pull further ahead of competitors every month. In a category where trust takes the longest to build, the teams that started building it earliest and most consistently have the most durable competitive advantage.
"The VID team slapped (Tinder) Spark Week (perhaps you had to be here, but that's a good thing!) Our CEO and all the folks were in awe of the videos and it made a huge impact on our ability to pull off a fun and successful week. THANK YOU THANK YOU THANK YOU!!!"
"Sales are good! We should hit 200K by the end of month, so as soon as we launch this evergreen webinar and start ads I think this thing is really gonna take off!"
$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the sticky note challenge video series. There were 1.3k people who ended up registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator that has a $4500 pay-in-full price."
"I just can't say enough good things about Dallin and VID. If you're thinking about doing video in your business just hire [them]. I'll definitely hire him again cause he just made everything super easy and really fun and professional. I love working with people where they own their zone of genius. It made my life a lot easier!"
For marketing teams with one specific need right now, these services are available as standalone engagements with defined scope and clear deliverables.
Need a larger or more complex project? We provide custom quotes for enterprise-level video projects and campaigns. Stack more than two services and you're almost certainly better served by VidOS Install.
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
Whether you need to launch one strategic channel, keep video shipping every month, or build the capability in-house, we’ll help you choose the right VID plan.
Every B2B marketing team needs consistent video. Most can't produce it. VID is the outsourced video department that plans, produces, and publishes your video every week and month — so your team ships consistently, sales gets what they need, and video actually drives pipeline.
