VID Install is a 30-day engagement where VID deploys a complete Video Operating System inside your marketing team — and hands it over fully operational on Day 30.

It is not a production project. It is not a consulting engagement. It is not an agency retainer. It is an installation — the same way a software system gets installed into an organisation's infrastructure, configured for their specific environment, tested until it runs, and handed to the team that will operate it going forward.

Here is exactly what gets built across the four layers of a VID Install engagement:

Layer 1 — Strategy. Your revenue objective defined. Your ICP documented. Your messaging framework built. One primary growth channel selected and fully optimized. A complete video ecosystem audit across your current customer journey. A 90-day content roadmap with a documented publishing cadence. A KPI and attribution framework connected to your north star metric. A competitive content audit.

Layer 2 — Operations. Your script library built for every format in your stack — written in your brand voice, built around your ICP. A Writer's Room session developing hooks, angles, and content briefs for the next quarter. Your complete Video Brand Kit — motion graphic templates, lower thirds, end cards, music library, and export presets — built once, used permanently. Your production workflow, production cadence calendar, review and approval system, content operations infrastructure, and filming and publishing standard — all documented and loaded into your project management system.

Layer 3 — Performance. Your full tech stack configured and operational — recording tools, cloud storage, social scheduling, and project management workflow. CRM attribution integration connected. UTM and tracking framework deployed. Performance tracking dashboard live. Hook testing matrix and format performance tracking built. Optimization loop documented so your team improves output systematically rather than reactively.

Layer 4 — Deployment. Your 3 foundational revenue assets go into full production — scripted, filmed, edited, and published using the strategy and architecture built in Layers 1 through 3. Your team is trained on every component of the system in a live working session — not a passive walkthrough, an active session where your team runs the workflow with VID guiding in real time. Performance baseline report delivered. Every document, template, workflow, and asset handed over permanently.

By Day 30, your marketing team has a documented, trained, running video production system — 3 live revenue assets published and tracked, a script library your team uses independently, a repeatable workflow documented in your PM system, a live performance dashboard connected to your pipeline, and a 90-day content roadmap with named owners and a documented cadence.

Two weeks later — Day 45 — VID returns to confirm your team is running the system without us. If anything is not working, we retrain and rebuild at no charge. We declare victory when your team runs the system independently. Not when we hand over the documentation.

What VID Install is not:

It is not an ongoing production retainer. VID does not produce video for you on a monthly basis as part of Install — that is VID Operator, which is available after Install for teams who want VID to run the system monthly.

It is not a one-off production project. A single video produced for a specific campaign is VidOS™ Sprint. Install is for teams who want the system that produces every future video — not the next video.

It is not a consulting engagement. VID does not deliver a strategy deck and leave. Every strategic decision made in Week 1 is implemented, documented, and operational before Day 30. The strategy is the foundation of the system — not the deliverable.

It is not a course. VID Blueprint teaches your team the VidOS™ framework so you can build the system yourself. Install is for teams who want VID to build it for them — with a written guarantee that it runs without us by Day 45.

Who is VID Install for?

Install is built for B2B marketing teams at companies between $5M and $100M in revenue — typically led by a CMO, VP of Marketing, or marketing director — where video is a stated priority and the structural problem is clear: reactive production, no documented workflow, no reliable cadence, and a capability that depends on people instead of a system.

The team needs to be ready to participate. Install requires approximately 20 to 22 hours of your team's time across 30 days — structured sessions, not open-ended meetings. A primary decision-maker needs to be available for the Week 1 Executive Alignment session. Beyond that, VID handles the work.

What does Install cost?

VID Install — Virtual: $12,500VidOS™ Install — On-Site: $15,000

50% is due on signing and secures your slot in the current month's cohort. The remaining 50% is due at the Day 30 handoff. VID takes 3 new Install clients per month. When those slots are filled, the next availability is the following month.

What are the guarantees?

Every Install comes with two written guarantees before Day 1 begins.

The Day 30 Delivery Guarantee: every agreed deliverable is complete and handed over by Day 30 — or VID keeps working at zero additional cost until every item is done.

The Day 45 Adoption Guarantee: two weeks after handoff, VID returns to confirm your team is running the system independently. If anything is not working, VID rebuilds and retrains at no charge.

No other video partner offers both. Most offer neither.

No. Week 1 is where we figure it out together. You need two things before Day 1: a primary decision-maker available for the Executive Alignment session, and a completed intake form. We handle the strategy from there.

Most teams haven't. Executive on-camera coaching is included in the On-Site Install and available as a session add-on for Virtual. The scripts, the format templates, and the direction we provide are specifically built for non-professional presenters. Your team will be comfortable before we film.

It means your team can execute the complete production cycle — brief, script, film, edit, review, publish — using the documented workflow, the script templates, and the tech stack we built, without calling VID. The Day 45 adoption check confirms this. If they can't, we fix it at no charge.

Your total time commitment is approximately 20–22 hours across 30 days — less than one focused day per week.

1. Week 0: intake form, approximately 45 minutes.
2. Week 1: executive alignment session and ecosystem audit review, approximately 4–5 hours.
3. Week 2: Writer's Room, script review, and production confirmation, approximately 4–5 hours.
4. Week 3: production day plus rough cut review and tech stack orientation, approximately 5–6 hours plus filming.
5. Week 4: final asset review, team training session, and handoff walkthrough, approximately 4–5 hours.

Everything else is VID. We do the building. You do the approvals.

During the VID Install, there are three video assets selected in your Week 1 strategy session based on where your pipeline has the biggest gaps. The three we recommend as the default for most B2B companies:

1. ‍Brand Story Video — who you are, who you serve, what problem you solve, and why you exist. Lives on your homepage, in sales outreach, and on LinkedIn permanently.‍
2. Product or Service Explainer — what you do and how it works, mapped directly to your buyer's questions and objections. The video your sales team sends before every discovery call.‍
3. Video Sales Letter (VSL) — the long-form persuasion asset that walks a qualified prospect through the problem, the solution, the proof, and the ask. Lives on your Install or pricing page.

These three cover the full buyer journey — awareness, consideration, decision and can all be filmed in one focused production day.

No. And we're specific about what we do and don't guarantee for a reason.

We guarantee delivery: every agreed milestone — strategy blueprint, workflow, tech stack, and three published revenue assets — within 30 days. If we miss anything, we work free until every item is complete.

We guarantee adoption: if your team isn't independently producing video on the installed system by Day 45, we rebuild what isn't working and retrain. Still at no charge.

We do not guarantee views, virality, revenue, or lead volume. Those outcomes depend on your offer, your sales process, and your distribution — not on the infrastructure we install.

The only thing we can't guarantee is your offer. If video isn't converting, that's a sales problem — and we'll tell you that directly on the call. We'd rather lose a deal than oversell.

Install is a hands-on, dedicated engagement. Three simultaneous clients is the maximum we can run at the standard the guarantee requires. This is a structural cap, not a sales tactic. When the three slots are filled, the next availability is the following month.

The Operator conversation happens at the end of Week 4. There is no obligation — you own the system either way. If you want VID to run it monthly, that conversation starts with the same application form.

Yes. During your discovery call, we walk you through a completed client system — every layer, every deliverable, what it looks like running inside a real marketing team's environment. Request a system demo when you apply.

Two guarantees. Both in the services agreement before Day 1 for VidOS Install.

Delivery Guarantee: Every agreed milestone — strategy blueprint, workflow documentation, tech stack configuration, and three published revenue assets — delivered within 30 days. If we miss a single milestone, we keep working at zero cost until every item is complete. No exceptions. No scope renegotiation.

Adoption Guarantee: If your team isn't independently producing video on the installed system by Day 45, we come back. We rebuild what isn't working. We run a live retraining session. Still at no charge.

The guarantee does not cover views, virality, revenue, lead volume, or conversion rates.

These outcomes depend on your offer, your sales process, and your market positioning, not on the infrastructure we install. We're explicit about this because we'd rather define the boundary clearly than have an expectation mismatch.

If video isn't converting after Install, we'll tell you directly whether it's a system problem (covered) or an offer problem (not covered). Usually it's the latter, and we'll tell you that on the discovery call if we see it coming.