Buz App UGC Video — Jade

TIYA is a Singapore-headquartered audio technology company founded in 2019 as a subsidiary of LIZHI Inc. — a NASDAQ-listed company founded by Chinese tech entrepreneur Marco Lai that has built a portfolio of audio-based social platforms serving more than 51.5 million monthly active users globally. TIYA's mission is specific and ambitious: to explore the infinite possibilities of connecting the world through audio, driving innovation and reform in the audio industry through the products, features, and community experiences that give voice its full potential as the most human and most intimate communication medium available in the social media landscape. Vocalbeats is the Singapore-based global company operating TIYA's product portfolio — a team whose stated goal is to build the world's largest audio platform, enhancing connectivity and communication through products including TIYA, Buz, Starry Island Story, and Owll Recorder.

Buz is Vocalbeats' leading social audio app — an audio-based social platform built around the specific promise that voice creates deeper, more authentic human connection than text or image-based social media can produce. The Buz experience centers on real-time voice communication — group voice rooms where users bond over shared interests, one-on-one audio matching that connects strangers through the specific warmth and immediacy of the human voice, and the community features that give users the sense of genuine belonging that the social audio format is uniquely capable of facilitating. The platform's Voice Connects campaign positioning reflects the specific product thesis that distinguishes Buz from the broader social media landscape: that the voice — with its tone, its emotion, its unmistakable humanity — carries the connection that text and image strip away, and that a platform built around voice rather than around content production gives users the specific experience of being genuinely heard rather than merely seen.

The Buz campaign has leveraged celebrities from key Southeast Asian markets including Thailand, the Philippines, and Malaysia — a regional distribution strategy that reflects the platform's primary growth markets and the specific cultural resonance of voice-first social connection in communities whose relationship with audio entertainment and social audio has historically been stronger than in Western markets. The multimedia campaign spanning YouTube, Meta, and TikTok demonstrates the breadth of Buz's user acquisition approach and the specific creative formats — including UGC-style video — that the platform has found most effective for communicating the voice connection value proposition to the social media audiences whose engagement will determine the platform's growth trajectory.

The Jade UGC video produced by VID for TIYA and Vocalbeats was built as a specific performance creative asset in the Buz App user acquisition system — an authentic, platform-native creator video that communicates the Buz experience through the specific voice and personality of a creator whose profile matches the target user audience, delivering the social proof, the product demonstration, and the emotional resonance of the voice connection experience in the UGC format that both paid social algorithms and human audiences reward with the engagement, the install intent, and the new user acquisition behavior that the Buz platform's growth objectives require.

The UGC format is the right creative vehicle for Buz's user acquisition challenge because the social audio app's value proposition is experiential rather than functional — the specific feeling of genuine human connection through voice is not something a product feature list or a polished brand advertisement can convey as credibly or as immediately as an authentic creator video whose personality, whose warmth, and whose on-camera presence embodies the specific quality of connection that Buz is designed to facilitate. Jade's creator video gives the prospective Buz user the peer-level permission signal and the lived demonstration of the app's connection experience that makes downloading and exploring the platform feel like the natural next step rather than a speculative investment in a new social app they have not encountered before.

VID produced the Jade Buz UGC video through a structured Performance Creative System — covering creator briefing that mapped Jade's specific creator profile and communication style to the Buz App's acquisition messaging, production direction that gave the UGC format the authentic energy and platform-native feel that the target audience recognizes as genuine rather than scripted, and post-production editing optimized for TikTok, Instagram Reels, YouTube Shorts, and the paid social placements where Buz reaches the prospective user audience across its key growth markets.