Tiya Buz App UGC Short-Form Video — Gabi

Tiya is a Singapore-based global audio technology company and subsidiary of LIZHI Inc. — a NASDAQ-listed online audio community and interactive audio entertainment platform whose Buz App has accumulated nearly 20 million cumulative downloads by delivering a distinctly human social experience in a mobile landscape dominated by passive content consumption. Where most social platforms ask users to scroll through content created by others, Buz invites them into the specific experience of genuine real-time connection — through audio group rooms organized around shared interests, one-on-one voice matching, collaborative YouTube viewing, shared Spotify listening, and the specific kind of spontaneous social encounter that makes the app's most engaged users describe it as the closest thing to walking into a room full of people who actually want to talk to you.

The user acquisition challenge for an experience-first social audio platform is specific and demanding. The Buz App's value proposition is not a feature — it is a feeling. A prospective user who has never experienced a social audio room cannot imagine from a feature list what it feels like to find their community on a platform built around voice rather than image. The marketing content that converts that prospective user into an installed, active participant cannot work through description alone. It has to communicate the emotional experience of the product in the specific format — authentic, first-person, creator-native — that makes the viewer's imagination supply the experience rather than the production infrastructure attempting to manufacture it.

This UGC short-form video was produced by VID for Tiya featuring creator Gabi — a distinct creative execution within the Tiya UGC content system that brings a different creator voice, a different audience demographic reach, and a different authentic relationship with the Buz App's social connection experience to the paid and organic social distribution channels where Tiya acquires new users.

The multi-creator UGC strategy that Gabi's video represents is specifically important in the app acquisition context for reasons that go beyond creative variety. Different creators reach different audience segments through their existing followings, their communication styles, and the specific authenticity signals that resonate with the distinct user profile they attract. A prospective Buz App user who finds the platform through Gabi's content and recognizes themselves in her personality, her energy, and her authentic description of the connection experience the app delivers is a more qualified install than one who converts from a generic paid advertisement — because they are entering the platform with the specific expectation that has already been set by someone whose social media presence they trust.

VID's Performance Creative System managed Gabi's UGC production through the same structured workflow that governed the Melissa execution — the strategic brief that defines the conversion objective and the viewer psychology the video is targeting; the creator briefing that provides Gabi with the Buz App usage context, the key connection moments to demonstrate, and the narrative direction that produces genuinely persuasive content without manufacturing an inauthentic performance; the production direction that shapes the hook, the escalation, and the payoff beat within Gabi's authentic register rather than imposing a template over it; and the platform-optimized editing that delivers the finished asset in the caption structure, aspect ratio, and duration that performs best in the specific paid and organic placements where Tiya deploys the creative.

The UGC library that Gabi's video contributes to is a compounding asset for Tiya's user acquisition system. Each additional creator voice that enters the paid social rotation gives Tiya's performance marketing team a new creative to test against different audience segments, different platform placements, and different campaign objectives — producing the creative diversity that prevents ad fatigue, extends campaign lifespan, and generates the testing data that identifies which specific creator voices, emotional angles, and product demonstration moments convert the Buz App's target audience most efficiently at the lowest cost per install. A single strong UGC creative acquires users. A library of strong UGC creatives builds the system that acquires users at scale.