A Video Sprint is VID's entry-level production engagement — a focused, single-asset production process that begins with a strategy session establishing the commercial objective and ends with a professionally produced, platform-ready video asset delivered in two to four weeks. It is not a full VidOS™ system deployment. It is not an ongoing retainer. It is a structured production process designed to produce one specific, high-impact video asset quickly, strategically, and to the same quality standard as every VidOS™ Install production.
The Sprint differs from a standard video production engagement in three specific ways. First, it begins with strategy — a 60-minute session that identifies the single commercial objective the video needs to achieve before any scripting begins. Not a general creative direction, but a specific, measurable pipeline outcome connected to a specific buyer at a specific stage of their decision process. Second, it is scripted from a documented messaging foundation — the ICP at scripting depth, the problem statement in buyer language, the differentiator, and the proof architecture. For clients with an existing Brand Narrative Framework, the Sprint draws from that foundation. For Sprint-only clients, a condensed messaging session at the start of the engagement produces the inputs the script requires. Third, it includes a deployment brief — specific guidance on where to place the asset, how to introduce it in each distribution context, and what to measure to know whether it is performing.
The Sprint is available in two production formats. The Virtual Sprint at $4,000 involves one to two live remote filming sessions with real-time direction from VID's director. The On-Site Sprint at $9,000 involves VID's full production crew traveling to the client's location for an eight-hour production day, with b-roll capture included.
The Sprint serves two types of clients. Teams with a specific, bounded asset gap to close right now — a missing brand story, an absent product explainer, a VSL that does not exist yet — use the Sprint to close that gap without a full system deployment. Teams that are not yet ready to commit to a VidOS™ Install use the Sprint as a proof of concept — to experience what strategically built VID production produces before committing to the full infrastructure engagement. Most Sprint clients return for Install within 90 days.
