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Performance Media Management

VID manages performance media for B2B brands — paid social video advertising across Meta, TikTok, and YouTube with creative testing and pipeline attribution.

VID manages performance media campaigns for B2B and DTC brands — paid social video advertising across Meta, TikTok, and YouTube, managed against pipeline outcomes rather than vanity metrics, with a documented creative testing framework that sustains campaign performance beyond the typical creative fatigue window.

Management includes campaign structure and audience setup, creative rotation and hook testing, budget allocation and bid optimisation, attribution reporting connected to your CRM pipeline, and monthly performance review with creative and targeting recommendations. Creative production — UGC, short-form, spokesperson, and AI video — is available as an integrated service with performance media management for brands that need the full creative and distribution stack managed in one place.

What's Included

  1. Strategy development: This involves creating a plan that outlines the goals, target audience, budget, and messaging for the social media advertising campaign.
  2. Ad creation: Social media advertising services may create visually appealing and engaging ads that are tailored to the platform on which they will be displayed.
  3. Ad targeting: Targeting the right audience is crucial to the success of a social media advertising campaign. Social media advertising services may help identify the ideal target audience based on demographics, interests, and behaviors.
  4. Ad placement: Social media advertising services may help businesses determine where to place their ads, such as in the user's news feed, stories, or on the side of the page.
  5. Budget management: Social media advertising services may manage the budget for the campaign, ensuring that the maximum return on investment (ROI) is achieved.
  6. Analytics and reporting: Social media advertising services may provide detailed analytics and reporting on the performance of the advertising campaign, including metrics such as reach, impressions, clicks, and conversions.
  7. Optimization and refinement: Based on the analytics and reporting, social media advertising services may optimize and refine the campaign to improve its effectiveness and achieve better results.

The Problem Solved

Video ad campaigns underperform not primarily because of targeting problems — they underperform because the creative stopped working and no testing system is in place to replace it before the decline compounds. Most ad accounts are managed against impression and click metrics rather than pipeline outcomes — optimising for the wrong signal and missing the creative fatigue patterns that kill performance before the data makes the problem obvious.

The Results To Expect

Paid social video campaigns managed against pipeline outcomes — with a creative testing framework that sustains performance, attribution reporting that connects ad spend to revenue, and a monthly strategic review that keeps the campaign optimised as market conditions and creative performance evolve.

"5.3+ million views, 811+ comments, 228 shares and thousands of impressions — so happy with the performance and results!"

Maxx Blank

DTC Brand

VID team, thank you for the strong work on the NERIS sizzle reel. It is now embedded on the redesigned NERIS homepage and will sit there for the next six months. Appreciation you all for the care and follow-through you brought to this. The reel is a real asset to the project, and I look forward to working together again.

Dustin Andres

Senior Research Amplification Lead

"YouTube drove more sales than ever in February! 16.38% of new customers reported finding us on YouTube and 30% of non-word-of-mouth responses! (26% YTD)."

Brennan Angel

Jaquish Biomedical

"We won a Telly Award! I'm seriously beyond grateful as their work truly represented the passion Teachable and I have for the creators that are saying yes to their passions, big ideas and sharing it with the world."

Jess Catorc

Edtech SaaS

Best For

B2B and DTC brands running or planning paid social video campaigns on Meta, TikTok, and YouTube that need professional media management — audience targeting, creative testing, campaign optimisation, and attribution reporting — to produce measurable pipeline results from video ad spend.

Video Portfolio

Channels Best For This Service

Frequently Asked Questions

What is social media advertising?

Social media advertising is a form of digital advertising that involves using social media platforms to promote a product, service, or brand.

Which social media platforms offer advertising services?

Most major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, offer advertising services.

What types of social media advertising are available?

There are several types of social media advertising, including display ads, sponsored content, influencer marketing, and social media contests.

How much does social media advertising cost?

The cost of social media advertising varies depending on the platform, the type of advertising, and the target audience. Typically, advertisers can set a budget for their campaigns and pay for clicks, impressions, or conversions.

How effective is social media advertising?

Social media advertising can be highly effective in reaching a targeted audience and driving conversions. However, the effectiveness of an ad campaign depends on factors such as the quality of the ad, the targeting options, and the relevance of the message to the target audience.

Can social media advertising help my business grow?

Yes, social media advertising can help businesses grow by increasing brand awareness, driving website traffic, generating leads, and boosting sales.

How do I measure the success of my social media advertising campaigns?

The success of a social media advertising campaign can be measured using metrics such as impressions, clicks, conversions, and ROI. Advertisers can use social media analytics tools to track and analyze their campaigns.

Performance Media Management

Struggling to grow your business on social media? Spending hours creating content with little engagement? It’s time to stop wasting time and money on ads that don’t convert.

With Video Supply’s Managed Social Advertising, our expert team creates high-performance ad campaigns designed to maximize brand awareness, drive website traffic, and increase conversions. Using data-driven strategies and advanced targeting, we ensure your ads reach the right audience at the right time, delivering real results.

Why Choose Our Social Media Advertising Services?

  • Custom Ad Strategy – Tailored to your business goals, target audience, and budget.
  • Advanced Targeting & Retargeting – Reach high-intent customers with precision.
  • Conversion-Optimized Creative – Engaging visuals and messaging designed to boost click-through rates.
  • No Wasted Ad Spend – Our AI-driven, data-backed approach ensures every dollar works for you.

Types of Ads We Manage:

  • Lookalike Ads – Expand your reach by targeting audiences similar to your best customers.
  • Retargeting Ads – Re-engage users who have visited your website or interacted with your content.
  • Feed Ads – Seamlessly integrated ads designed to drive engagement directly in users’ feeds.
  • Carousel Ads – Showcase multiple products, features, or testimonials in a single engaging format.

How to Get Started with High-Converting Ads:

  1. Schedule a Strategy Call – Meet with our expert team to uncover the most effective ad strategies in your industry.
  2. Customize Your Ad Strategy – Select the best platforms (Facebook, Instagram, TikTok, YouTube, Google, and more) to target your ideal customer.
  3. Launch & Scale Your Ads – Generate more leads, sales, and brand awareness with our fully managed social ad services.

Stop guessing and start growing. Schedule your free consultation today!

Dallin Nead black shirt

Timi A.

VID Guide

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