VID writes video scripts for B2B marketing teams — brand voice-aligned, buyer-journey-structured scripts built to drive specific conversion actions at the funnel stage the video serves.
Every script begins with a brief that answers: who is watching? What do they already believe? What objection do they carry into the viewing experience? What action do they need to take when the video ends? The script is structured to answer those questions in the sequence that moves the specific buyer from their current state to the intended action — using the language your ICP uses, not the language your internal team uses to describe your own product.
Script formats include brand story narrative scripts, product and feature explainer scripts, VSL and conversion scripts, spokesperson and talking-head scripts, short-form social hook scripts, email-embedded video scripts, course module scripts, and animated explainer scripts with visual direction.
- 200-1900 Word Script – Professionally written and tailored to your brand, audience, and goals.
- 3x Opening Hook Variations – Multiple attention-grabbing intros to test and optimize engagement.
- 3x Call to Action Variations – Different CTA options to drive conversions and action.
- 3x Revisions – Fine-tuned edits to ensure the perfect script for your needs.
Get your high-converting video script today!
Most video scripts are written from the inside out — explaining what the brand does, how it works, and why the team is proud of it. A script that converts is written from the outside in — starting with the buyer's belief system, their primary objection, the specific outcome they need to see credibly demonstrated, and the action they need to take. The difference between a script that informs and a script that converts is the strategic frame it was built on.
A professionally written, strategically structured video script — in your brand voice, built around your buyer's decision-making process, optimised for the specific format and channel it will be produced for — ready to take into production.
Marketing teams that need professional video scripts for existing or planned production. Brands that have a clear production plan but need the script to perform — not just describe. Teams who write video scripts internally but want professional strategic scripting for high-stakes assets like VSLs, brand stories, product explainers, and paid social ads.
What information do you need to write a script?
A completed brief covering your ICP, the conversion objective of the video, the format and length, the primary buyer objection the script needs to address, and any brand voice or messaging guidelines. A template brief is provided when you engage with the service. The more specific the brief, the stronger the first draft.
Can you write scripts for existing footage that needs re-voicing?
Yes. Scripts for post-production voiceover — where the visual content already exists and a new narrative script is required — are a common use case. Provide the footage or an outline of the visual content and the brief for the new narrative approach, and VID scripting will deliver a voiceover-ready script aligned to the visual flow.
How will I receive, review and download my script?
Based on the delivery preference you select during your ordering process, your script copy will arrive within the deadline you set, typically 3-5 business days.
When your copy is finished, you'll receive an email from our team with a Google Document link where you can view the copy for your project. You can then leave comments for changes and download at any time.
What if I need edits or revisions?
If your script copy requires revisions, please submit your requests by tagging our team inside the Google Document with the desired change. We provide two rounds of revisions for free.
If the changes are minor such as a word change or punctuation, you can copy and paste the text and make those changes yourself.
Typical edit turnaround time varies from 1-5 business days depending on the complexity of the video script.
*If you need additional revisions you will be charged our hourly agency rate of $100 an hour. We provide 3 rounds of revisions MAX (including the initial complimentary revisions).
Do you offer refunds if I'm not happy with what's delivered?
If after all revisions, you're still unhappy with your script copy, simply message our team within 2 days of your order date and we'll provide a full refund.
Do you guarantee certain performance or success?
There are a number of factors that determine the overall successful of a video, website, ad campaign or wherever else you distribute your content — so we don't make any promises. We do aim to get a 10x return on your investment with us.
Most B2B video scripts are written from the wrong starting point.
They begin with what the company wants to say — the product features, the company story, the value proposition as the marketing team has articulated it internally. And they produce videos that describe the company accurately and convert the audience poorly — because the audience never encountered their own problem in the script before the company's solution was presented to them.
A converting B2B video script begins with the buyer. The specific situation they are in. The specific friction they are living with. The specific language they use internally to describe the problem. The specific outcome they are trying to achieve. And a narrative arc that moves them from recognising their situation in the opening to understanding why the solution is the logical answer before the CTA arrives.
This is not a stylistic preference. It is a structural requirement. The scripts that convert are the ones that make the buyer feel understood before they are asked to act. The scripts that describe — however accurately, however professionally — do not produce that feeling and do not produce that conversion.
VID develops video scripts from a documented Messaging Framework — the ICP at scripting depth, the problem statement in buyer language, the differentiated mechanism, the proof architecture, and the transformation promise. Every script section maps to a specific component of the Framework. The hook is the problem statement. The reframe is the differentiator. The proof section is the proof architecture. The CTA delivers the transformation promise.
When the Framework exists before scripting begins, the script is structurally correct before a single word of dialogue is written. The creative work is writing that structure clearly and compellingly — not figuring out the structure in the draft.
Script development is available as a standalone service for teams that have their own production capability and need the strategic scripting foundation that makes the production worth executing. It is also included in every VID Sprint, every VID Install, and every piece of content produced through a VidOS™ Operator engagement.
