VID produces motion graphics and animation for B2B marketing teams — from brand-consistent explainer videos and product demos to data visualisation, UI/UX walkthroughs, and full animated brand stories.
Every animation engagement begins with the same strategic brief as any VID production: what does this video need to communicate, to whom, at which stage of the buyer journey, and what action does it need to drive? The visual style, motion language, and narrative structure are all determined by the answer to those questions — not by a template library.
Animation formats include 2D character and concept animation, motion graphics with live-action integration, whiteboard and kinetic typography, UI/UX screen and product demonstrations, data visualisation and infographic animation, and brand intro and outro sequences.
Live-action video cannot always do what B2B marketing needs done. Abstract SaaS concepts, internal process flows, data-heavy product stories, and visual explanations of non-physical services all require a visual language that live action handles poorly and animation handles with precision. The challenge for most B2B teams is that generic, template-based animation looks exactly like generic, template-based animation — and communicates accordingly. Brand-specific, strategically scripted motion graphics tell the story that no live camera can capture.
A professionally produced animation or motion graphics video — scripted, designed, animated, and delivered — that communicates your most complex product or service concept in a format that builds buyer understanding faster than any live-action or written format available.
B2B SaaS companies explaining complex product concepts. Enterprise brands communicating abstract service value. Marketing teams that need explainer videos, product demos, data visualisation, or brand animation for website, sales enablement, or paid distribution — without the constraints of live-action production.
What are animation or explainer videos?
Do you have a product or platform that is hard to understand? Or maybe you just want to make it easier for your customers to understand what you do and why they need it?
That's where we come in. We're the animated explainer video company you've been looking for.
Our explainer videos are animations that explain your product, platform, or value proposition. We like using animation in particular for technical products that are hard to understand. Animated videos often include vector animation, frame-by-frame animation, app explainer videos and 2D-animation. Our studio also produces 3D animation for complex products that are often in the early design process, guided by CAD files.
In short, we’re the animated explainer video company you’ve been looking for
How much should I invest into an animation or explainer video?
Explainer videos are a great way to introduce your product to the world. They give prospects a clear picture of what you do and how your product can help them. They set expectations for both customers and clients, which helps to build trust in your brand and encourage sales.
Top-quality explainer videos have the potential to turn a SaaS into an overnight success, so it's important that the budget you allocate for it covers the first impression you want to give.
Producing quality video takes time and involves more than one layer of scrutiny. When it comes to pricing, it all depends on the creative direction you choose. Elements like length, style, turnaround time and experience of the video production team you partner with will influence how much an explainer video can cost. Good explainer videos range between $3,000 - $30,000. For an estimate on how much explainer videos cost contact us.
What does your typical animation process look like?
We’re a video production company, and we love to tell stories.
We can produce any kind of visual media for you, whether it's animation or live-action. And what's more, we'd love to help you create your own storyboard.
We'll work with you every step of the way to make sure your video is as high quality as possible. We'll start by defining the right visual media strategy for you—then we'll come up with the script and storyboard, which are the most important parts of the entire production process. From there, our illustrators will create beautiful animation styles for you, and our camera operators will bring those animations to life using some of the same cameras that HBO uses for its shows on Netflix.
Can you help us with all of our company's videos, not just animation?
At Video Supply, we believe that your brand deserves the best. That’s why we offer a full-service solution for all types of videos including corporate videos, event videos, promotional videos, motion graphics, and more.
Our thesis is that you should have one supplier to provide all your the videos you need to grow your business that has a complete understanding of your brand over time. This is the key to a professional video, and a corporate video production solution that works consistently over time.
We’ll continually be suggesting new ideas, and implementing strategies to leverage existing content. We have this down to a science, which is where our global team can help.
How long does all this take to create an animated video?
Our video production process is about as simple as it gets.
We give three to six weeks to complete the project with your own feedback loops.
Pre-production takes up two-three weeks of this time, and that’s when we get together with our clients to figure out what they want in their videos. We talk about the message they want to convey, the tone of voice and audience they want to reach, and anything else that might be important.
Post-production or video editing takes the final two-weeks of this time. TV commercials are the exception here — these take up eight weeks because they require so much more planning!
Motion graphics and animation are some of the most effective ways to communicate complex ideas quickly and clearly — especially in B2B. When your product, process, or platform is difficult to explain, motion design brings clarity where static content falls short.
At VID, we create motion graphics and animated videos built specifically for B2B marketing teams. Whether you're explaining a product, breaking down a workflow, visualizing data, or simplifying a complex idea, we design visuals that make information easy to understand and hard to ignore.
Every animation is built with intention — structured to guide viewers from confusion to clarity. Instead of overwhelming your audience with dense information, we translate your message into clean, purposeful visuals that keep viewers engaged and help them understand faster.
These aren’t decorative animations. They’re functional communication tools built to support marketing, sales, and education. From explainer videos to UI animations, process breakdowns, and data visualizations, each asset is crafted to increase comprehension and move your audience toward action.
If your message is complex, your visuals shouldn’t be. Let VID turn your ideas into clear, compelling motion graphics that help your buyers understand, trust, and take the next step.
