The GPU Shortage Is Over, But Your Render Queue Still Sucks

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The GPU Shortage Is Over, But Your Render Queue Still Sucks

Timothy Carter
|
July 22, 2025

Remember late 2020, when buying a half-decent graphics card felt like trying to land concert tickets for a reunion tour? Prices were nuts, supply was thin, and every Reddit thread was full of horror stories. That crisis finally cooled off. Shelves are restocked, scalpers have moved on to sneakers, and you might even have a shiny new RTX or Radeon humming inside your edit workstation.

Yet every time you hit “Export,” the progress bar still crawls across the screen like maple syrup in January. What gives? The answer, as usual in post-production, is a tangled mix of hardware, software, and workflow habits. Let’s unpack the real reasons your render queue feels like rush-hour traffic—and what you can do to speed things up.

A Quick Recap of the Chip Crunch

  • Crypto-mining farms, pandemic logistics snarls, and sky-high demand starved the market.
  • Vendors prioritized high-margin enterprise customers first, leaving creatives to scrap for leftovers.
  • By mid-2022, manufacturing bounced back, crypto cooled, and a flood of GPUs hit retail again.

Great news—if the GPU were the only thing that mattered.

Why Render Times Still Drag

Modern NLEs and color apps love a strong GPU, but they also lean on CPU cores, fast storage, RAM bandwidth, and occasionally a stable duck-footed dance between all four. In other words, buying a faster card solved only one layer of the onion. Peeling back the rest exposes bottlenecks you might have ignored while you were busy hunting GPUs on eBay.

Bottlenecks Hiding in Plain Sight

Even beefy workstations can stumble if any of these pieces fall out of sync:

  • Storage Speed: Raw 6K footage chews through SATA SSDs. Without NVMe or a RAID array, your GPU spends most of its time twiddling its silicon thumbs.
  • System Memory: 32 GB felt generous in 2019; complex timelines with stacked VFX can swallow that in minutes. Once you hit the ceiling, the OS swaps to disk—and goodbye, real-time playback.
  • Codec Choice: Long-GOP camera formats (H.264, HEVC) are wonderfully small and painfully CPU-intensive. Feeding them to a render queue can throttle performance by half compared with intraframe media like ProRes or DNx.
  • Background Apps: Chrome tabs, asset managers, and sync utilities all nibble at CPU cycles and drive I/O.
  • Shared Networks: Editing off a NAS is fine—until everyone on your team starts exporting at 5 p.m. sharp.
  • Software Settings: A single checkbox (“Render at Maximum Depth,” we’re looking at you) can triple export duration without perceptible quality gains for most deliverables.

It’s Not Just Hardware—It’s Workflow

Think of your render queue as the checkout lane at the grocery store. A fast cashier (your GPU) helps, but if the conveyor belt is jammed (storage), the barcode scanner is slow (codec), and the customer is still bagging groceries while chatting on the phone (background apps), your fancy GPU can only do so much.

Many studios upgraded cards during the shortage’s aftermath yet never audited their pipeline. If your workflow still resembles 2017, you’re leaving serious efficiency on the table.

Common Workflow Culprits

  • Editing native camera files all the way to final delivery.
  • Letting auto-save and cloud backup run during export.
  • Ignoring software updates that add hardware decoding support.
  • Exporting multiple versions sequentially instead of batch rendering.

Sound familiar? You’re not alone.

Six Quick Fixes to Slice Your Export Time

Before you max out your credit card on yet another GPU, try these lower-cost (or free) tweaks:

Transcode to ProRes or DNx Proxy

Generate lightweight proxies for editing, then relink to high-res files only for the final export. You’ll regain smooth scrubbing and shorten render when effects are minimal.

Move Projects to NVMe

A single NVMe drive can read/write four to six times faster than a SATA SSD. Store cache, previews, and active sequences there. You’ll notice the difference instantly, especially with multicam edits.

Allocate RAM Wisely

In Premiere Pro, raise the “RAM reserved for other apps” setting only if you truly multitask. In DaVinci Resolve, keep your media pool lean; still images and unused takes hog memory.

Update, Then Optimize

Software teams constantly add GPU acceleration for codecs and effects. Make sure you’re on the latest stable build, then comb through project settings to confirm hardware decoding is enabled.

Kill Background Noise

Close Slack, Chrome, Spotify—anything that syncs, scans, or streams. Even 5 % CPU drag multiplies across hour-long renders.

Batch Export Overnight

Queue all variants (YouTube, Instagram, 4K master) and let them cook while you sleep. Even a slow system feels fast if render happens off-hours.

When To Throw Money at the Problem

Sometimes optimization isn’t enough—especially if client deadlines stack up or you’re moving into 8K RAW and heavy Fusion comps.

Does a New GPU Still Help?

Absolutely, but look for specific features:

  • More VRAM (12 GB+) for massive timelines.
  • Dual-encoder hardware (NVENC or AMF) for parallel exports.
  • Support for AV1 if you’re future-proofing web deliverables.

Just remember: a monster card will still stall if the rest of the system can’t feed it.

Consider Cloud Rendering

Renting GPU hours in the cloud can be cheaper than local hardware if:

  • Projects are sporadic—bursty workloads shine here.
  • Your internet up/down speeds exceed 300 Mbps.
  • Security requirements allow off-prem processing.

Upload your project, spin up a virtual workstation with top-tier GPUs, and pull down the final deliverables. No capital expenditure, no on-site maintenance.

Future-Proofing Your Post-Production Pipeline

Technology churn won’t slow down, so adopt habits that keep your render queue nimble:

  • Embrace smarter codecs: AV1 and ProRes RAW promise higher quality-per-bit ratios.
  • Automate housekeeping: Scripts can purge preview files older than 30 days, freeing SSD space.
  • Build modular storage: A small NVMe scratch disk, a larger RAID for current projects, and archival LTO tapes prevent one drive from becoming a choke point.
  • Schedule renders: Use watch folders or command-line triggers so exports happen when energy rates are lower—and no one’s waiting for them.
  • Monitor performance: Tools like PugetBench or Blackmagic Speed Test reveal which component (CPU, GPU, disk) is truly slowing you down.

The Bottom Line

The great GPU drought is over, but render speed is still a team sport. A blistering graphics card helps, sure, yet it can’t rescue you from sluggish drives, bloated timelines, or outdated workflows. Before you blame hardware—or buy more—audit the entire pipeline. Small tweaks to storage, RAM, codecs, and background tasks often deliver bigger gains than a pricey upgrade.

Fix the bottlenecks, streamline your process, and let that once-elusive GPU finally stretch its legs. Your clients will get their videos faster, your team will spend less time staring at progress bars, and you’ll remember why you love post-production in the first place: turning raw footage into stories, not babysitting a render queue.

‍

Author

Timothy Carter

Chief Revenue Officer

Timothy Carter is a digital marketing industry veteran and the Chief Revenue Officer at Marketer. With an illustrious career spanning over two decades in the dynamic realms of SEO and digital marketing, Tim is a driving force behind Marketer's revenue strategies. With a flair for the written word, Tim has graced the pages of renowned publications such as Forbes, Entrepreneur, Marketing Land, Search Engine Journal, and ReadWrite, among others. His insightful contributions to the digital marketing landscape have earned him a reputation as a trusted authority in the field. Beyond his professional pursuits, Tim finds solace in the simple pleasures of life, whether it's mastering the art of disc golf, pounding the pavement on his morning run, or basking in the sun-kissed shores of Hawaii with his beloved wife and family.

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