North Kendrick is a Montana-rooted business brokerage, valuation, and exit planning firm led by Matthew and Briana Berg — a husband-and-wife team whose symbol, the Rocky Mountain Douglas Fir, reflects the specific clients they serve: deeply rooted business owners who have built strong, enduring companies that support their families, teams, and communities through years of hard work and resilience. Matthew is an eXp Commercial agent and business intermediary with over a decade of firsthand experience as a successful business owner who has sold his own companies. Briana is a Certified Valuation Analyst (CVA) and Certified Exit Planning Advisor (CEPA) who specializes in business valuation and exit strategy — bringing both technical credentialing and the practical insight of someone who has built and sold her own company to the process of guiding other business owners toward successful exits.
North Kendrick's mission is specific: to go beyond transactions and cultivate enduring partnerships with the sellers and buyers, owners and operators, and middle-market companies they serve — guiding clients toward new levels of success through strategic business opportunities and delivering the tailored, relationship-first approach that realizes each client's distinctive objectives. Recognized as top producers, Matthew and Briana operate with the conviction that the most consequential business transition a founder will ever navigate — the sale of the company they built — deserves the same dedication and care they would give their own.
Briana's Sell Ready online course is the digital extension of the exit planning expertise she brings to North Kendrick's clients every day. Sell Ready is a step-by-step course built around a specific and practically consequential insight: that most business owners wait too long to understand how buyers evaluate their company — and that the owners who achieve the highest-value exits are the ones who begin preparing years before they intend to sell, armed with the specific knowledge of what drives enterprise value, what buyers look for in due diligence, and what operational, financial, and strategic improvements produce the specific increases in valuation that make the difference between a disappointing exit and a life-changing one. Since 2019, Briana has extended her consulting knowledge to help business owners in digital marketing strategies, e-commerce, and web design — and Sell Ready represents the culmination of that advisory orientation into a structured, scalable, platform-hosted course that reaches business owners who cannot access Briana's one-on-one expertise through the North Kendrick brokerage relationship.
VID was engaged to build Briana's Sell Ready digital course business from the ground up — a full-service engagement that spanned every stage of the course creation and launch infrastructure. Pre-production established the strategic framework for the entire engagement — the curriculum architecture, the positioning, the visual identity, and the production plan that gave every subsequent phase a clear map and a defined standard. Script development produced the specific content for both the Sell Ready video sales letter and the course introduction lesson — the VSL persuasion architecture that converts prospective students who are aware of their business value gap into enrolled students committed to the exit planning process Sell Ready teaches, and the introduction lesson orientation that gives newly enrolled students the context, the credibility, and the motivational foundation that drives course completion.
On-site production and photography gave Briana's on-camera presence and the Sell Ready brand identity the visual quality that communicates the seriousness and the professional caliber of a course built by a CVA and CEPA who has navigated real business exits. Video editing and post-production delivered polished, platform-ready assets at the production standard that premium online education requires. Performance creative management built and optimized the paid social and digital advertising content that drives qualified business owner traffic to the Sell Ready VSL. Publishing completed the system — platform integration, asset organization, and the distribution framework that makes Sell Ready discoverable, accessible, and commercially functional for the business owner audience Briana built it to serve.
