VID builds video systems for private equity and investment firm marketing teams. Fund narratives, portfolio company content, and LP communications — connected to pipeline.
Private equity and investment firm marketing is fundamentally a relationship and credibility business. The content problem is specific: you need to build trust with LPs, founders, and co-investors simultaneously — and do it at scale through content that projects the institutional discipline that your capital commitments require.
Investment firms do not lack expertise worth communicating. They lack the production infrastructure that makes their expertise visible to the founders, LPs, and co-investors they are trying to reach.
The most competitive private equity firms are increasingly competing on brand as much as on returns. Founders who have choices choose GPs they respect, know, and trust — independent of the specific terms of the deal. The firms that have built visible, consistent content presence have a deal flow advantage that compounds over time.
The same applies to LP acquisition and retention. Institutional LPs allocating to a new manager evaluate credibility, discipline, and thesis coherence. Consistent video content that demonstrates all three is a significant differentiator in a competitive allocation environment.
The investment in video infrastructure is small relative to the AUM it can influence. A systematic content program that produces weekly partner authority content, quarterly portfolio company success stories, and consistent fund narrative communication costs a fraction of one LP relationship — and builds the foundation for many.
"We have worked with VID on multiple projects and have been very impressed with their process! They are very thorough in pre-production communications and calls to ensure the shoot day goes off without a hitch, and post-production processing happens in a timely manner. They've been very responsive & accurate with edits when we've needed them, although their editing team has great attention to detail as well, so our edits have not been many. Definitely recommend!"
“The summit broke records with almost 70k registered, and attendees couldn't stop raving about the value throughout the sessions with over 152,383 leads.”
"A shoutout to Brenden, Kate and the entire London and U.S. teams for pulling this off spectacularly with bringing in such fabulous teams for our requirement and fulfilling our expectations to the T. It was a great show overall."
VID was my first and only choice for our marketing videos. When I landed on their site the videos Dallin did marketing their own services was all I needed to see! They handled the entire process from script to production to editing. The team's communication and attention to detail is top notch. Brenden and Devin were a big help. Couldn't be happier with the final results. Highly recommend. Thanks guys!
For marketing teams with one specific need right now, these services are available as standalone engagements with defined scope and clear deliverables.
Need a larger or more complex project? We provide custom quotes for enterprise-level video projects and campaigns. Stack more than two services and you're almost certainly better served by VidOS Install.
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
Let's make sure it actually gets produced. Tell us what your team is trying to grow, where production is getting stuck, and what you need to publish consistently. We will recommend the clearest next step—Sprint, Supply, or Install.
Every B2B marketing team needs consistent video. Most can't produce it. VID is the outsourced video department that plans, produces, and publishes your video every week and month — so your team ships consistently, sales gets what they need, and video actually drives pipeline.
