Private Equity and Investment Firms
VID provides private equity and investment firm video production — including fund narratives, portfolio company stories, LP communications, executive content, and ongoing B2B video support.
Private equity video production built to establish credibility before the raise.
Private equity and investment firm marketing is fundamentally a relationship and credibility business. The content problem is specific: you need to build trust with LPs, founders, and co-investors simultaneously — and do it at scale through content that projects the institutional discipline that your capital commitments require.
- Fund narratives are communicated through pitch decks, not video. The most compelling version of your investment thesis is locked in a format that most LPs will not engage with independently.
- Portfolio company support is inconsistent. Video production for portfolio companies is handled company by company, not as a systematic program that builds the firm's brand through their success stories.
- Partner and principal authority content does not exist. The individuals who represent your firm's expertise publish nothing consistently — which means their credibility is invisible to anyone outside their direct network.
- LP communications depend on live meetings and formal reports. No systematic video program builds relationship continuity between formal touchpoints.
- Deal flow depends on founder perception built through reputation. Video authority content builds that reputation at scale. Most firms produce none.
Investment firms do not lack expertise worth communicating. They lack the production infrastructure that makes their expertise visible to the founders, LPs, and co-investors they are trying to reach.
Investment firms that publish video consistently can strengthen LP relationships and founder networks.
Private equity and investment firms compete on more than performance. They also compete on visibility, trust, and perceived expertise.
Founders are more likely to engage with investors they already know and understand. Consistent private equity video production helps partners make their thinking visible beyond personal networks through market commentary, investment thesis content, portfolio stories, and founder-focused education.
The same applies to LP communication.
A fund that explains its strategy, shares portfolio insights, and keeps partners visible between formal reporting cycles gives investors more opportunities to understand how the firm thinks and operates.
Through VID Operate, VID gives private equity and investment firms an ongoing Video Department for:
- Partner and executive thought leadership
- Fund and investment thesis content
- Portfolio company stories
- Founder-focused content
- LP communications
- Market commentary
- Event and conference video
- Website and LinkedIn content
Instead of producing video only around fundraising or annual meetings, VID keeps content moving on a consistent cadence.
The result is a growing video library that helps firms stay visible to founders, strengthen investor communication, and build credibility before the next raise or deal process begins.
"A shoutout to Brenden, Kate and the entire London and U.S. teams for pulling this off spectacularly with bringing in such fabulous teams for our requirement and fulfilling our expectations to the T. It was a great show overall."
“Seamless, easy. So easy. It felt like I'd been working with you guys forever, and this was actually our first video. We got the storyboard in a week, the talk track in a week. It's really nice to work with somebody that works at a fast pace. You put everybody at ease. You guys did the right research and made it so easy to be in front of the camera. Definitely we'll be using VID going forward.”
"Thank you for all the exceptional work on our video project. We’re confident that this final version is a powerful representation of our vision and will undoubtedly resonate with our intended audience. Your commitment to ensuring our complete satisfaction is greatly appreciated and we cannot wait to work together again in the future!"
VID was my first and only choice for our marketing videos. When I landed on their site the videos Dallin did marketing their own services was all I needed to see! They handled the entire process from script to production to editing. The team's communication and attention to detail is top notch. Brenden and Devin were a big help. Couldn't be happier with the final results. Highly recommend. Thanks guys!
Is VID the right fit for your investment firm?
- Private equity, venture capital, or alternative investment firm with an active portfolio and LP relationships to maintain
- Marketing or communications function of one or more people
- Partner or principal willing to build consistent content presence
- Fund narrative, LP communications, or deal flow are recognised as content opportunities
- Managing Partner, CMO, or Head of Communications making the decision
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
