Private Equity and Investment Firms
VID provides private equity and investment firm video production — including fund narratives, portfolio company stories, LP communications, executive content, and ongoing B2B video support.
Private equity video production built to establish credibility before the raise.
Private equity and investment firm marketing is fundamentally a relationship and credibility business. The content problem is specific: you need to build trust with LPs, founders, and co-investors simultaneously — and do it at scale through content that projects the institutional discipline that your capital commitments require.
- Fund narratives are communicated through pitch decks, not video. The most compelling version of your investment thesis is locked in a format that most LPs will not engage with independently.
- Portfolio company support is inconsistent. Video production for portfolio companies is handled company by company, not as a systematic program that builds the firm's brand through their success stories.
- Partner and principal authority content does not exist. The individuals who represent your firm's expertise publish nothing consistently — which means their credibility is invisible to anyone outside their direct network.
- LP communications depend on live meetings and formal reports. No systematic video program builds relationship continuity between formal touchpoints.
- Deal flow depends on founder perception built through reputation. Video authority content builds that reputation at scale. Most firms produce none.
Investment firms do not lack expertise worth communicating. They lack the production infrastructure that makes their expertise visible to the founders, LPs, and co-investors they are trying to reach.
Investment firms that publish video consistently can strengthen LP relationships and founder networks.
Private equity and investment firms compete on more than performance. They also compete on visibility, trust, and perceived expertise.
Founders are more likely to engage with investors they already know and understand. Consistent private equity video production helps partners make their thinking visible beyond personal networks through market commentary, investment thesis content, portfolio stories, and founder-focused education.
The same applies to LP communication.
A fund that explains its strategy, shares portfolio insights, and keeps partners visible between formal reporting cycles gives investors more opportunities to understand how the firm thinks and operates.
Through VID Operate, VID gives private equity and investment firms an ongoing Video Department for:
- Partner and executive thought leadership
- Fund and investment thesis content
- Portfolio company stories
- Founder-focused content
- LP communications
- Market commentary
- Event and conference video
- Website and LinkedIn content
Instead of producing video only around fundraising or annual meetings, VID keeps content moving on a consistent cadence.
The result is a growing video library that helps firms stay visible to founders, strengthen investor communication, and build credibility before the next raise or deal process begins.
"This video is great and exactly what we're looking for! You guys are the best. We literally wasted about 6 months and thousands of dollars using other service providers."
"WE LOVE the video SOOO much. It’s amazing, we’re so happy with it!"
"Thank you everyone for making yesterday such a success! We should have a ton of great content to work with - major shoutout to VID for working through the craziness of life at an animal hospital!"
“Usually, you have to sacrifice quality for speed. Not with VID. I've worked with a lot of internal videographers and agencies, and I'm very impressed with both the quality and speed. The entire process was seamless, and it felt like we'd been working together forever, even though this was our first video.”
Is VID the right fit for your investment firm?
- Private equity, venture capital, or alternative investment firm with an active portfolio and LP relationships to maintain
- Marketing or communications function of one or more people
- Partner or principal willing to build consistent content presence
- Fund narrative, LP communications, or deal flow are recognised as content opportunities
- Managing Partner, CMO, or Head of Communications making the decision
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
