Your clients need video. Your agency needs a production partner that delivers to a professional standard, on time, without the overhead of building an in-house production capability.
That is what VID's white label production service is built for.
VID produces video content on behalf of agencies — scripted, filmed, edited, and delivered under your brand — so you can offer professional video production to your clients without managing the production infrastructure yourself. No crew to coordinate. No editing timeline to manage. No quality standard to maintain independently. VID handles the production. You present the work.
What white label production with VID looks like:
Your client briefs you on the video they need. You brief VID. VID produces the asset to the agreed quality standard and delivers it in your required format — without VID's name appearing anywhere in the deliverable. Your client receives professionally produced video content. Your agency relationship is protected. Your margins are yours to set.
The production scope VID handles for agency partners covers the full format stack — brand story videos, product explainers, testimonials, animation, short-form social content, ad creative, event video, podcast video, and internal communications. Virtual and on-site production options are available for every format.
Why agencies work with VID as a production partner:
Most agencies that offer video production services either manage a roster of freelancers — with the quality variability and coordination overhead that entails — or they refer the work out and lose the revenue. White label production with VID is the third option. A documented production standard. A professional team. A reliable timeline. And your brand on the deliverable.
The production quality your clients receive through VID is the same quality VID produces for its own direct clients — scripted from a documented messaging foundation, produced by a senior team, and finished to a professional broadcast standard. Your clients get excellent work. Your agency gets the margin and the relationship.
What is included in a white label production engagement:
Every white label production engagement includes a strategy and brief session to confirm the commercial objective and the production specification, full script development where scripting is required, professional production — virtual or on-site depending on the format and the client's context — and complete post-production including edit, motion graphics, audio mix, colour grade, captions, and platform-optimised export in every required format.
Deliverables are provided without VID branding, without VID watermarks, and without any visible attribution to VID in the final asset. The work is yours to present, to invoice, and to build your client relationship around.
The production formats most commonly produced for agency partners:
Brand story and company overview videos for agency clients launching new brands, refreshing their positioning, or building a content library from scratch. Product explainers for SaaS and technology clients who need a clear, professionally produced walkthrough of what their product does and why it matters. Testimonial and case study videos for clients who need social proof content that handles objections at scale. Ad creative for performance marketing agencies whose clients need a consistent supply of tested creative without a separate production vendor relationship. Animation for clients whose products or services require visual explanation that live-action filming cannot achieve. Short-form content libraries for agencies managing social distribution for clients who need consistent weekly publishing without a dedicated production team.
Pricing and engagement structure:
White label production with VID is available on a per-project basis or through a monthly production partnership for agencies with consistent volume requirements. Per-project pricing mirrors VID's standard Sprint pricing — virtual production from $4,000, on-site from $9,000 — with agency partner rates available for agencies committing to consistent monthly volume.
Monthly production partnerships are structured around a defined monthly output — a set number of assets per month at an agreed quality standard and turnaround window — giving the agency a predictable production cost and a reliable delivery timeline for client commitments.
Who this is right for:
Marketing agencies that offer video as part of their service suite but do not have an in-house production team capable of delivering to the standard their clients expect. Creative agencies that occasionally need video production capability for client campaigns without maintaining a full production infrastructure. PR and communications agencies whose clients need video content for media placements, investor relations, or executive communications. Digital marketing agencies running paid social programs for clients who need consistent ad creative without a separate creative production vendor.
Who this is not right for:
Agencies looking for the lowest-cost production option. VID's white label production is priced at the professional quality level — the same standard VID holds for its direct client work. Agencies whose primary need is high-volume, low-cost content at minimal quality standard will find better options in freelance marketplaces. Agencies whose clients need production categories VID does not prioritise — wedding video, real estate photography, or consumer event documentation — are better served by specialists in those categories.
To enquire about white label production:
Contact VID's partnerships team directly at support@contentsupply.com with a brief description of your agency, the types of clients you serve, the video production volume you anticipate, and any immediate projects you would like to discuss. We will respond within two business days to confirm fit and discuss the right engagement structure for your agency's needs.
