How to Build a Video Department Without Hiring an Entire Creative Team
A free live workshop for B2B marketing teams that want consistent video that drives leads.
A department is a set of functions, not a headcount. Here’s the 7-part system.
Teams Already Running This System.
“We’ve quickly grown our company with VID’s YouTube video ad. It has over 18 million views and growing with over 3,500 engagements.”
“The We Don’t Always Agree podcast has been nominated for two NAACP Image Awards for Outstanding Podcast: Lifestyle & Self Help and Society & Culture.”
A video podcast featuring Sterling K. Brown and Ryan Michelle Bathe.
“Seamless, easy. So easy. It felt like I’d been working with you guys forever, and this was actually our first video. It’s really nice to work with somebody that works at a fast pace. You put everybody at ease. You guys did the right research and made it so easy to be in front of the camera. Definitely we’ll be using VID going forward.”
Stop Starting Over With Video.
Without a system, every video is a new project — planned, produced, and distributed from scratch, every time.
- Every new video starts as a blank page
- Ideas live in Slack, scripts live in ChatGPT
- No one owns distribution once it’s produced
- Performance data never makes it back to strategy
- The team burns out managing process, not making video
- Every new need sounds like another hire
- One outcome drives every decision
- One audience, one primary channel
- Repeatable formats, not reinvented monthly
- Distribution built into the plan
- Performance tells you what’s next
- Functions covered by a lean team, not a big payroll
You don’t need more video. You need a department that runs it every week.
The Seven Parts of a Video Department.
The exact framework VID uses to run video departments for B2B companies.
What You’ll Leave With.
Your First Video System
One outcome, one audience, one channel — chosen on purpose.
Clear Ownership
Who covers each function, so a small team isn’t doing everything.
A 90-Day Path
Install, operate, optimize — what to do first, next, and after that.
Build It Live. Keep It on One Page.
Every attendee gets The Video Department Blueprint™ — a one-page plan to map your first version, then keep it visible as the system runs.
- The 7-part system on one printable page
- Fields for ownership and bottlenecks
- Fill it in live, during the Workshop
One page should answer the questions your team keeps asking.
Save My Seat →No Cost. No Catch. Just the Methodology.
The Workshop runs the same way every week, so it gets more useful the more you show up.
No Cost to Attend
Free every week. No credit card, no catch.
Minutes, Live
One focused hour, live, with time for questions.
Same Time, Every Week
Live online, every week — join whenever it fits.
Is This Workshop for You?
- B2B marketing leaders who want video that drives leads
- Teams with no video staff — or a very small one
- Anyone tired of starting over with every video
- Founders and CMOs ready to pick one outcome, one audience, one channel
- Anyone expecting a services pitch — there isn’t one
- Teams that want one-off videos, not a system
- Video producers looking for editing tips
The Same System Behind Real Results.
Real examples from real companies, running this system today.
A repeatable YouTube system built around one audience and one format, run consistently over time.
Same framework, different vertical — one outcome, one channel, measured every week.
Distribution built into the plan from day one, instead of bolted on after production wraps.
Repeatable formats compounding over time — the same principle taught live in the Workshop.
Dallin Nead
Dad, athlete, and lifelong movie lover in Colorado. Dallin founded VID on one belief: every company is becoming a media company, and the ones worth following win. He created the VidOS™ framework behind the 7-part system — and he teaches every Workshop live.
Before You Register.
No. A video department is a set of functions — strategy, production, distribution, measurement — not a headcount. The Workshop shows how to cover them with the team you have.
Yes. Every Workshop is free to attend, live, every week. There’s no credit card required to register and no upsell during the session.
No. The Workshop teaches the complete methodology — Outcome → Audience → Channel → Formats → Production → Distribution → Measurement — with real examples throughout. If it makes sense to talk afterward, we’ll point you to a Video Strategy Call, but the session itself is education, not a pitch.
Register anyway — you’ll get the details for this week’s session, and since it runs every week, you can always join a future one live. We build the Workshop as a real live experience, so we recommend attending live if you can.
No. The Workshop is built for B2B marketing leaders, not video producers. If your team already has cameras, editors, or freelancers but no system tying it together, this is for you.
Yes — the framework works best when the people responsible for outcome, production, and distribution all hear it together. Have each person register individually so everyone gets the join link.
You’ll leave with the framework and a clear next step. If you want help applying it to your specific company, the next step is a 30-minute Video Strategy Call — no obligation.
See What a Real Video Department Looks Like.
Free, live, 60 minutes. Learn the system B2B teams use to turn video into a real department — not a folder of unused clips.
Help great companies become worth following.