Most B2B marketing teams know video works. The evidence is in their own behavior — they watch video to evaluate vendors, they share video in Slack threads, they cite video content in buying conversations. The problem is not conviction. It is the absence of a documented strategy that connects video production to a specific commercial outcome.
Without a strategy, video is expensive activity. With one, it is a compounding asset.
The Video Strategy Workshop is a structured, single-session engagement designed for B2B marketing teams that are ready to stop producing video reactively and build the documented foundation that makes every subsequent video intentional, measurable, and pipeline-connected.
The workshop is not a course on video marketing theory. It is a working session — built around your specific business, your specific ICP, and your specific pipeline — that produces a documented video strategy your team can execute from the day the session ends.
In a single focused session, you will define the commercial objective that every piece of video content is built to serve. You will document the ICP at the depth of specificity that scripting requires — not a demographic, but a specific person in a specific situation with a specific problem and a specific internal vocabulary for describing it. You will select the three to five video formats that serve your buyer journey from awareness through decision, mapped to the specific channels where your ICP is actually spending their attention. You will build the 90-Day Content Roadmap that specifies what to produce, in what order, and against what pipeline KPIs. And you will leave the session with a documented Messaging Framework — the foundation from which every video script your team writes from this point forward is built.
The result is not a slide deck about video strategy. It is the documented strategic infrastructure that makes the next video your team produces significantly more effective than the last one — and that makes every video after that more effective still.
If so, then you've come to the right place.
We'll teach you how to create professional-looking video marketing for all platforms, so you can get your message out there in a way that is easy for your audience to understand and connect with.
What is the Video Strategy Workshop and how is it different from a course?
The Video Strategy Workshop is a working session, not a passive learning experience. A course teaches concepts you apply later, on your own timeline, without accountability to a specific outcome. The workshop produces a documented video strategy for your specific business — your ICP, your format stack, your content roadmap, your messaging framework — in a single focused session. You leave with a strategy document your team can execute immediately, not a set of notes you need to translate into a plan before anything can happen.
Who should attend the workshop?
The workshop is built for B2B marketing leaders, heads of content, and founders who own the video production decision for their organization. It is most valuable when the person attending has the authority to implement the strategy that the workshop produces — because a video strategy that requires three levels of internal approval before it can be acted on is a strategy that stalls. If your team has more than one stakeholder whose alignment is required before a content strategy can be executed, consider bringing them into the session.
Do I need to have existing video content or a production team to benefit from the workshop?
No. The workshop is specifically designed for teams that are either starting a video program from scratch or resetting an existing one that has not been producing pipeline-connected results. You do not need existing video assets, an in-house production team, or a documented content history to benefit. What you need is a clear understanding of your ICP, your offer, and the commercial outcomes your marketing is accountable for — the workshop builds the video strategy from those inputs.
What do I receive at the end of the workshop?
Every workshop participant receives a complete Video Strategy Document covering six components: a documented ICP profile at scripting depth, a Format Stack of three to five video formats mapped to the buyer journey and distribution channels, a 90-Day Content Roadmap specifying what to produce in what sequence, a Messaging Framework covering problem statement, differentiator, proof architecture, and transformation promise, a Channel Blueprint mapping each format to its platform and publishing cadence, and a performance measurement framework connecting content output to pipeline KPIs. The document is yours permanently — formatted for immediate implementation by your team or by any production partner you work with.
