VID builds video infrastructure for Edtech marketing teams. Enrollment-driving content, student proof, and platform demos — all connected to pipeline.
Education marketing video fails because it is treated as a campaign activity rather than a continuous system. Every enrolment cycle produces a burst of content. And in between, when prospective students are researching and buyers are evaluating, there is nothing building the connection that drives conversion.
Edtech teams do not lack compelling stories. They lack the production infrastructure that tells them consistently to every buyer segment simultaneously.
The Edtech buying decision — whether individual or institutional — is made after significant independent research. Buyers compare platforms through demos, watch student testimonials, and assess instructor credibility long before they speak to sales.
Platforms that publish consistently are present at every stage of that research process. Platforms that publish in bursts are present only when they are actively campaigning. The compounding advantage goes to the consistent publisher.
Video is the format that does this most efficiently. A four-minute platform demo answers questions a ten-page brochure cannot. A two-minute student outcome story builds more trust than a written case study. The Edtech teams that recognise this and build the infrastructure to produce it weekly have a structural pipeline advantage.
Whether you need to attract and enroll new students, encourage donations, showcase new programs or departments, or serve any number of your objectives, then video can help.
The education industry is a diverse one. From primary to higher education, there are myriad ways to learn and advance your career. Luckily, there’s a wealth of educational video content out there that’s just waiting to be used in the classroom. Whether you’re looking for stock footage that captures the beauty of learning or need something more specific, like an animation explaining how a black hole works, you’re likely to find a video service solution with Video Supply.
Video is a powerful learning tool that engages students and helps them retain information better. Even if you’re not in an educational setting, videos can still be used to teach others about a topic or help them learn new skills. For example, you can use our footage to create tutorial and demonstration videos for your business website or even explainer videos for your YouTube channel or intranet.
The best educational videos don’t just inform your audience, they entertain them as well. In fact, the most successful educational videos out there are actually fun to watch and are so engaging that you forget you’re learning. Whether it's a college, an elementary school, a tutoring center, or a technology startup with a focus in education, video is a great way to communicate what you do best. With so many visual learners among your audience, educational videos are the best way to share all information and knowledge.
"A shoutout to Brenden, Kate and the entire London and U.S. teams for pulling this off spectacularly with bringing in such fabulous teams for our requirement and fulfilling our expectations to the T. It was a great show overall."
"The VID team slapped (Tinder) Spark Week (perhaps you had to be here, but that's a good thing!) Our CEO and all the folks were in awe of the videos and it made a huge impact on our ability to pull off a fun and successful week. THANK YOU THANK YOU THANK YOU!!!"
“We just showed the video during our end of year all hands and everyone LOVED it. Thank you so much for all your work. This video is amazing and we look forward to working with both of you again in the new year.”
$283,500 Sales, 2500+ Leads — "We had 1.2k people opt into the sticky note challenge video series. There were 1.3k people who ended up registered for our webinars (we 3x'd our usual opt-ins). This resulted in 63 sales for Accelerator that has a $4500 pay-in-full price."
For marketing teams with one specific need right now, these services are available as standalone engagements with defined scope and clear deliverables.
Need a larger or more complex project? We provide custom quotes for enterprise-level video projects and campaigns. Stack more than two services and you're almost certainly better served by VidOS Install.
Not sure? Apply anyway. We will tell you honestly if it is the right fit.
Every marketing team that struggles with video has the same problem — no system underneath the effort. VID installs yours in 30 days.
Not ready for the full system? Start with a single video →
VID helps marketing teams produce consistent, sales-aligned video. From one essential video asset to a fully installed video operating system. We build it, run it, or teach you how.
