VID Install

VID Install is not a production project. It is an infrastructure engagement — a 30-day process that builds every layer of a documented, repeatable video production system inside your organisation and hands it over to your team fully operational on Day 30.

By Day 30, your team has three live revenue assets — a brand story, a product explainer, and a customer testimonial — all filmed, edited, published, and tracked against pipeline outcomes from Day 1. They have a working script library that lets any team member produce a finished script in under 30 minutes. A repeatable production workflow documented in their existing PM system with named owners at every step. A live performance dashboard connecting every video asset to their sales pipeline automatically. A 90-day content roadmap every format, every topic, every publish date mapped out before we leave. And a team trained to film independently — confirmed by our Day 45 Adoption Guarantee.

The VidOS™ framework is built across four layers in sequence: Strategic Infrastructure, Creative Architecture, Production Deployment, and System Activation. Strategy → Architecture → Deployment → Activation. Each layer builds directly on the one before it. By Week 4, the chaos is gone — and everything it leaves behind is documented, owned, and operational.

VID Install is backed by two written guarantees. The Day 30 Delivery Guarantee: every agreed deliverable complete by Day 30 — or VID works free until it is. The Day 45 Adoption Guarantee: two weeks after handoff, VID returns to confirm your team is running the system independently. If anything is not working, we rebuild and retrain at no charge. We declare victory when your team runs without us — not when we hand over the documentation.

Why A System, Not A Service

Every video agency, production company, and content vendor you have worked with before has delivered the same thing: content. A brand video. A product explainer. A series of social clips. The content was produced. The project ended. And the next time a video was needed, the process started over — because no capability was transferred.

This is the fundamental difference between a vendor relationship and an infrastructure deployment.

A vendor makes content for your company. VID installs the infrastructure that lets your company make content for itself — to a documented standard, on a predictable cadence, with or without VID in the room.

The VID Install is not a project with a deliverable. It is an infrastructure deployment with an operating state. The deliverable is not three videos. The deliverable is a running system — the Messaging Framework, the Format Stack, the production workflow, the performance tracking, the filing standard, the publishing standard, and a trained team that knows how to operate all of it.

The difference in outcome is durable. Three videos from a vendor exist for as long as the content is relevant and stop existing when it is not. A running video system produces content continuously, improves as performance data accumulates, survives personnel changes because the process is documented, and scales as the business scales because the infrastructure scales.

The Install is also the condition for the Operator engagement. VID does not operate video systems inside companies that have not been installed. The Operator model — ongoing monthly production across one or more channel systems — only works when the infrastructure is in place to receive the production. The Install builds that infrastructure. The Operator maintains and extends it.

The VID Install is a 30-day infrastructure deployment that installs all four layers of the Video Operating System inside your marketing team — plus produces the three foundational video assets that anchor your content library from Day 1.

The Four VidOS™ Layers:

Layer 1 — StrategyYour video strategy is documented before any production begins. This layer establishes the ICP at scripting depth, the problem statement in buyer language, the differentiator as a provable mechanism, the proof architecture, and the transformation promise. The output is a documented Messaging Framework that every script VID and your team produces is written from — eliminating the interpretation gap that makes content inconsistent when multiple people or vendors contribute to it.

Also established in Layer 1: your Format Stack — the documented library of video formats your company produces, each with its defined purpose in the buyer journey, its production standard, its distribution home, and its success metric. Your team stops asking "what kind of video should we make?" The Stack answers that question for every content need.

Layer 2 — OperationsYour production workflow is built and installed in your existing project management system — Notion, Asana, ClickUp, or equivalent. Every production task from brief to publish is documented as a workflow your team can execute without VID's involvement after Day 30.

This layer includes: the brief template that produces consistent script inputs without requiring a strategy session for every piece of content, the production calendar structure that keeps output on a weekly cadence, the quality review checklist that maintains standard without requiring senior team involvement on every asset, the asset naming convention and storage structure that makes your video library searchable and usable by sales, and the approval workflow that gets content from production to publish without the back-and-forth that delays most teams.

Layer 3 — PerformanceYour video library is connected to your revenue outcomes. This layer installs the tracking framework that answers the question every CMO is asked: what is video actually doing for pipeline?

Tracking is established for the formats that most directly influence pipeline — pre-call video watch events, pricing page VSL completion, outbound sequence click-through on video assets, LinkedIn video engagement correlated to CRM account activity. The output is a monthly video performance report that shows leadership what video is producing in pipeline terms — not in views, not in engagement rate, in deal influence.

This layer also establishes the creative testing framework for any paid distribution channels — the documented process for developing hook variants, reading performance data, and rotating creative based on what the data says rather than what someone feels.

Layer 4 — DeploymentYour team is trained on the system and confirmed running independently before the engagement closes. Every team member who will touch video production — brief writing, scripting, filming, editing, publishing, performance review — is trained on their role in the workflow during a structured team training session in Week 3.

The deployment layer also establishes the filming standard — the documented setup, lighting, framing, and audio approach your team uses for every on-camera asset, so production quality is consistent regardless of who operates the equipment. And it establishes the publishing standard — the caption structure, thumbnail approach, hashtag strategy, and platform specification for each distribution channel in your Format Stack.

The Three Foundational Video Assets:

Every VID Install includes production of the three video assets that your content library needs most urgently and that the Messaging Framework makes possible immediately.

Asset 1 — Brand Story VideoThe 60 to 90 second on-camera answer to the first question every prospect asks. Scripted from the Messaging Framework. Filmed during the Install engagement. Delivered before Day 30. Lives on the homepage, in sales outreach sequences, and on LinkedIn.

Asset 2 — Product Explainer VideoThe 2 to 4 minute structured walkthrough of what your product or service does — scripted around the specific objections and questions buyers raise before agreeing to a discovery call. Not a feature list. A buyer journey narrative. Scripted from the Messaging Framework. Delivered before Day 30.

Asset 3 — Testimonial or VSLFor companies with strong customer proof ready to capture: a 2 to 4 minute on-camera customer testimonial structured around the six-question framework that surfaces specific, pipeline-relevant outcomes. For companies whose highest-priority conversion asset is a pricing page VSL: a 6 to 12 minute structured sales narrative scripted against the Messaging Framework and built for the moment of highest buyer intent.

The choice between Testimonial and VSL is confirmed during the Week 1 strategy session based on which asset has the highest immediate pipeline impact for the specific business.

How It Works:

The Install is a 30-day deployment structured across four weeks with defined milestones at each stage. Every milestone is documented in a shared project management workspace that both VID and the client team can see throughout the engagement.

Week 1 — Strategy and Messaging Framework

Day 1 begins with the Video Project Alignment Session — a 60-minute structured onboarding call that confirms the engagement scope, the three foundational asset decisions, the team members who will be trained, and the project management workspace setup.

The Brand Narrative Strategy session follows in Week 1 — a two to three hour working session that produces the Messaging Framework. For clients who completed the Brand Narrative Strategy as a standalone engagement before the Install, this session is a 60-minute review and confirmation of the existing Framework. For clients beginning strategy fresh in the Install, the full session is conducted and the Framework document is delivered by the end of Week 1.

The Format Stack is confirmed in Week 1 — the specific video formats the company will produce, their purpose in the buyer journey, their production standard, and their distribution home. Three to five formats are typically established in the initial Format Stack, with a documented process for adding formats as the content library matures.

Week 2 — Production and Workflow Build

Week 2 runs two parallel workstreams simultaneously.

The first workstream is production of the three foundational video assets. Scripting begins on Day 8, with scripts for all three assets developed from the Messaging Framework and delivered for client review by Day 10. Script approval is the critical path milestone of the engagement — VID has a 48-hour turnaround from script approval to production schedule confirmation.

Filming occurs in Week 2 for on-site engagements (one full production day for all three assets) and in a coordinated remote session for virtual engagements (two to three half-day sessions using the client's equipment with VID's virtual direction). Editing begins immediately after filming and runs into Week 3.

The second workstream is workflow build. VID's operations team builds the production workflow inside the client's existing project management system — creating the brief template, the production calendar, the review checklist, the asset storage structure, the naming convention, and the approval workflow. The workflow is built to the client's existing tools and processes, not imposed as a new system on top of them. By the end of Week 2, the workflow exists in the project management system and is ready for the team training in Week 3.

Week 3 — Team Training and Performance Infrastructure

The team training session is conducted in Week 3 — a two to three hour structured training for every team member who will operate any part of the video workflow. The training covers: how to write a brief from the Format Stack, how to use the script template, the filming standard (setup, framing, lighting, audio), the editing standard, the publishing standard for each platform in the Format Stack, how to use the production calendar, and how to interpret the monthly performance report.

The training is recorded and added to the client's internal video library as a permanent onboarding resource for future team members.

Performance tracking is activated in Week 3. The tracking framework is installed, connected to the CRM, and validated with a test event before the foundational assets go live. The monthly performance report template is shared with the client and the first reporting cadence is confirmed.

Week 4 — Asset Delivery, Launch, and Handover

The three foundational assets are delivered in final form in Week 4. Each asset is delivered with: the master file, platform-optimised exports for each intended distribution channel, a brief caption and distribution guide for each placement, and a thumbnail for each asset requiring one.

The handover session is conducted on or before Day 30 — a 60-minute structured review confirming that every system component is in place, every team member has completed training, every workflow is running in the project management system, and every tracking connection is active.

The handover session closes with a signed confirmation from both VID and the client that the system is running. This confirmation triggers the Day 30 payment.

Day 31 to Day 45 — Adoption Confirmation Period

After the formal engagement closes, VID monitors the system for 15 days to confirm independent operation. If at any point between Day 31 and Day 45 the client's team cannot operate the system independently — for any reason — VID returns to rebuild or retrain at no additional cost until the system runs without VID's involvement.

This is the Adoption Guarantee. Not a satisfaction clause. A specific, defined commitment: the team runs the system independently by Day 45 or VID works free until they do.

The Double Guarantee

Every VID Install is covered by two documented guarantees — not standard satisfaction language, but specific commitments with specific consequences if VID does not deliver.

• ‍The Delivery Guarantee: Every milestone in the Install engagement is delivered on the documented timeline — or VID works on the remaining engagement at no additional charge until every milestone is complete. The milestone schedule is agreed on Day 1. If VID misses any milestone for any reason within VID's control, the remaining work proceeds free. No renegotiation. No excuses. Free.‍
• The Adoption Guarantee: Your team is operating the video system independently by Day 45 — or VID rebuilds and retrains at no cost until they are. Independence means: your team can write a brief, move it through the production workflow, produce content to the documented quality standard, publish it to the correct platform, and report on its performance — without VID's involvement in any step. If any part of that capability is not present at Day 45, VID returns and closes the gap. Free.

These guarantees exist because VID believes that an infrastructure deployment should be evaluated on whether the infrastructure runs — not on whether the process was pleasant or the assets look good. If the system is not running independently at Day 45, VID has not done the job regardless of what else was delivered.

Every quarter, your marketing team faces the same video problem. Someone needs to produce something. A vendor is briefed. A project is scoped. A timeline is agreed. Something gets made. And then it is over.

The next time a video is needed, the process starts again from scratch. Different brief. Different vendor interpretation. Different quality output. Different timeline. And the same question from leadership: why is video always such an ordeal?

The answer is not that your team is bad at video. The answer is that your team has never had a system for video. Every vendor you have hired made you content. None of them built you the infrastructure to make it yourself — predictably, consistently, and without starting over every time.

That is what VID Install does.

In 30 days, VID installs the complete Video Operating System inside your company. Not a project. Not a retainer. An operating system — documented, trained, and running before the engagement ends. Your team knows what formats to produce, how to produce them, what quality looks like, how to script them, where they live, how they get distributed, and how they connect to pipeline. The capability is yours. It runs without VID in the room.

The question that names the problem the Install solves: if your best video person left tomorrow, would production continue next week? After a VID Install, the answer is yes — because the system is documented, not person-dependent.

A complete, running Video Operating System owned permanently by your organisation from Day 30 forward. Three live revenue assets tracked against pipeline. A trained team producing independently. A documented workflow that survives team transitions. A performance dashboard connecting video to revenue automatically. And a 90-day content roadmap so the next quarter of video does not start from scratch.

The Revenue Impact

The revenue impact of a VID Install is measured across three dimensions — conversion improvement on existing traffic, sales cycle compression, and operational cost reduction.

Conversion improvement on existing traffic.

The three foundational assets produced during Install — Brand Story, Product Explainer, and Testimonial or VSL — are deployed to the highest-traffic, highest-intent pages and sequences your marketing system currently operates. The conversion rate improvement from adding correctly scripted, professionally produced video to the homepage, the product page, the pricing page, and the outbound email sequence is measurable within 30 to 60 days of deployment. The traffic source does not change. The offer does not change. The message does — and the conversion follows.

Sales cycle compression.

A prospect who has watched the Brand Story video before the first call, the Product Explainer before the demo, and the Testimonial after the proposal arrives at each stage better informed and more committed than one who encountered none of these assets. The average discovery call is shorter. The average proposal-to-close cycle is faster. The average deal requires fewer follow-up touchpoints. These improvements multiply across every sales rep in the team — which is where the cumulative revenue impact compounds.

Operational cost reduction.

The most underestimated financial benefit of the Install is what it replaces. A marketing team without a video system spends an average of four to eight hours per week managing production chaos — chasing vendors, re-briefing, reviewing, and re-doing. A VID Install replaces that operational overhead with a documented system that runs in approximately 30 to 60 minutes per week of marketing team time. At a marketing manager's fully loaded cost, the operational savings from the Install frequently cover the engagement fee within the first six months.

The pipeline attribution activated in Layer 3.

Most organizations cannot currently answer the question of how much revenue video influences. After a VID Install, that question has a documented answer — because the tracking infrastructure connects video consumption events to CRM pipeline stages. CMOs who can demonstrate video's influence on pipeline in revenue terms are significantly more successful at maintaining and expanding the video budget through annual planning cycles than those who cannot.

The VID Install is the right engagement for:

• B2B companies with $5M to $500M in revenue whose marketing team is producing video reactively — whenever a specific need arises, with whoever is available, to whatever standard the current vendor delivers — and whose leadership is asking why video is never consistent.
• CMOs and VPs of Marketing who are being asked by their leadership team why video output is not keeping pace with the company's growth — and who do not have a good answer because the real answer is that there is no system.
• Marketing teams where video capability depends entirely on one specific person — and where the answer to "if that person left tomorrow, would production continue next week?" is "probably not." The Install makes capability system-dependent, not person-dependent.
• Companies preparing for a significant content push — a product launch, a rebrand, a new market entry, a fundraising round — who need the video infrastructure in place before the push begins rather than scrambling to build it during.
• Teams that have worked with multiple video vendors over the past two years and produced content that is inconsistent in message, quality, and performance — and who want to solve the structural problem rather than hire another vendor.
• Organizations evaluating whether to hire a full-time video production employee. The Install is frequently the answer that the hire was supposed to be — and at a fraction of the annual fully loaded cost of a senior video hire, with none of the management overhead.

Qualifying conditions:

VID requires that clients have a minimum marketing team of three people before beginning an Install engagement. The Install trains a team, not an individual — and the workflow is built for a team to operate. Organisations with smaller marketing functions are directed to the VidOS Blueprint or a VidOS Sprint as the appropriate starting point.

This engagement is not right for:

Bootstrapped companies under $2M in revenue without a marketing team. Organisations looking for a one-off video production project. Teams where leadership will not allow internal training or process implementation. Companies in the middle of a major organisational restructure where the team that would be trained is not yet stable.

What exactly is the Video Operating System (VidOS™)?

VidOS™ is VID's proprietary framework for video infrastructure. It has four documented layers — Strategy, Operations, Performance, and Deployment — each addressing a specific component of what makes video production predictable, consistent, and pipeline-connected. The Install deploys all four layers inside your company in 30 days. The Operator engagement then operates the system on an ongoing monthly basis. The VidOS Blueprint is a self-guided course for teams who want to implement the framework independently.

How is the Install different from hiring a video production agency on retainer?

A retainer agency makes content for your company continuously. The agency is the capability. When the retainer ends, the capability ends with it. A VID Install transfers capability to your company — the documented system, the trained team, and the infrastructure that produces content whether VID is engaged or not. The Install is a one-time infrastructure investment. An agency retainer is an ongoing service dependency. Most clients who complete an Install do engage VID's Operator service for ongoing production — but they engage it as an extension of their own running system, not as a replacement for one that does not exist.

What is the difference between a Sprint and an Install?

A VID Sprint produces one high-impact video asset in two to four weeks. It includes a strategy session scoped to that specific asset, scripting, production, and delivery. The Sprint does not install infrastructure — it produces a single output. Most Sprint clients return for Install within 90 days, after the quality of the Sprint output demonstrates what the system would produce running continuously. The Sprint and the Install are sequential steps on the same path, not alternatives to each other.

Can we do the Install virtually, or does VID need to be on-site?

Both options are available and fully effective. The virtual Install ($12,500) delivers the complete system — all four VidOS™ layers, all three foundational assets, and full team training — without requiring VID's physical presence. Filming for the foundational assets is conducted via virtual direction with the client's own equipment, supplemented by a VID filming kit shipped to the client's location if needed. The on-site Install ($15,000) brings a VID director and producer to the client's location for a structured production day that captures all three foundational assets in a single highly efficient session. On-site is recommended when the client's filming environment would benefit from professional lighting and camera setup, or when the executive team performs better with an in-room director.

What if we already have some of the VidOS layers partially in place?

The Install assessment in the Video Project Alignment Session reviews what already exists before the deployment plan is finalised. If a Messaging Framework from a previous Brand Narrative Strategy engagement is already in place, the strategy layer is confirmed and adapted rather than rebuilt from scratch — accelerating the engagement. If a production workflow exists in your project management system, VID adapts the VidOS workflow to the existing structure rather than replacing it. The Install builds what is missing and confirms what is present. It does not replace work that is already done well.

What does VID need from our team during the Install?

The Install requires the following from the client team: attendance at the Brand Narrative Strategy session (two to three hours in Week 1), script review and approval within 48 hours of delivery (Week 2), availability for filming (one full day for on-site, or two to three half-day sessions for virtual — Week 2), attendance at the team training session (two to three hours in Week 3), and participation in the handover session (one hour on or before Day 30). Total client time commitment: approximately eight to twelve hours across 30 days.

What happens if the Install timeline slips?

The Delivery Guarantee is the specific answer to this question. Every milestone in the Install is documented on Day 1. If VID misses any milestone for any reason within VID's control, the remaining engagement work proceeds at no charge until every milestone is complete. The timeline commitment is not aspirational — it is guaranteed. VID limits concurrent Install engagements to three for exactly this reason: to ensure the senior team involvement and production capacity that makes the timeline guarantee honorable.

What happens after the Install closes?

On Day 31, your team operates the system independently. VID monitors for the 15-day adoption confirmation period (Day 31 to Day 45). If the system runs without VID's involvement — which it does in the vast majority of cases — the engagement is complete and your team operates the infrastructure from that point forward.

Most clients who complete the Install proceed to the VidOS Operator engagement within 30 to 90 days — engaging VID to operate one or more of the seven channel systems (YouTube Growth, LinkedIn Authority, Short-Form Distribution, Video Podcast, Performance Creative, Sales Enablement, or Enterprise Internal Video) on an ongoing monthly basis. The Operator engagement builds on the installed infrastructure rather than replacing or duplicating it.

For clients who operate the system entirely independently after the Install, VID is available for a la carte production engagements, quarterly Framework reviews, and annual system audits — none of which require any ongoing commitment.

How do we know the system is working?

The performance tracking installed in Layer 3 answers this question with data. The monthly performance report, delivered in the first week of each month from Month 2 onward, shows video consumption events, pipeline influence data from the CRM connection, and the conversion metrics for each foundational asset. By Month 3 of independent operation, every client has a documented record of what the system has produced — in traffic, in pipeline influence, and in conversion improvement — that allows leadership to evaluate the infrastructure investment against measurable outcomes.

What is your cancellation or refund policy for the Install?

The Install is a fixed-scope, fixed-fee engagement. The 50% deposit paid on signing covers the strategy and pre-production work completed in Weeks 1 and 2. The 50% balance is paid on Day 30 upon delivery of the complete system. If the engagement is cancelled after signing but before Day 30 for reasons within the client's control, the deposit is non-refundable and the balance is not due. If VID fails to deliver any component of the documented scope — which is covered by the Delivery Guarantee — the affected work is completed at no charge rather than refunded, as the infrastructure value exists in the running system rather than in any individual deliverable.

What is the difference between Virtual and On-Site Install?

Virtual Install deploys every layer of the system remotely — strategy sessions over video call, real-time filming direction for your team, and all post-production managed through your configured tech stack. On-Site Install deploys a full production crew to your location for production day, adds studio design planning, and includes executive on-camera coaching in person. Both formats produce the same system, the same deliverables, and carry the same Day 30 and Day 45 guarantees. Virtual is $12,500. On-Site is $15,000.

Why only 6 slots per month?

Install is a hands-on, dedicated engagement. Three simultaneous clients is the maximum we can run at the standard our guarantees require. This is a structural cap — not a sales tactic. When the three slots are filled, the next availability is the following month.

What if we already have some video infrastructure in place?

Most teams coming to Install have some pieces — a channel, some existing assets, a loose process. The Install Week 1 ecosystem audit maps exactly what exists and what is missing. We build around what works and replace what does not. The 30-day timeline accounts for teams at various starting points.

What happens if we miss a milestone during the engagement?

If delays are caused by anything on VID's side, the Delivery Guarantee applies and we work free until every item is complete. If delays are caused by your team's availability, we reschedule and adjust the timeline accordingly. The goal is a complete, working system — we structure everything around that outcome.

VID Install — The Video System Your Marketing Team Has Never Had

Your marketing team has produced video before. Multiple times. You have briefed vendors, approved scripts, signed off on edits, and published content. The videos existed. They may have been good.

And then the vendor relationship ended, or the priority shifted, or the person who managed it left — and the next time a video was needed, the process started over. New brief. New vendor. New interpretation. New quality level. New timeline.

This is not a vendor quality problem. It is a structural problem. Every vendor you have worked with has made content for your company. None of them have built the infrastructure for your company to make it without them.

That infrastructure is what VID installs.

What the VID Install delivers in 30 days:

A documented Messaging Framework — the ICP at scripting depth, the problem statement in buyer language, the differentiator as a provable mechanism, the proof architecture, and the transformation promise. The strategic foundation that every script is written from, eliminating the interpretation gap that makes content inconsistent when multiple people and vendors contribute.

A Format Stack — the documented library of video formats your company produces, each with its defined purpose in the buyer journey, its production standard, its distribution home, and its success metric. Your team stops asking "what kind of video should we make?" The Stack answers that question for every content need.

A production workflow built in your existing project management system — every task from brief to publish documented, assigned, and running before Day 30. Your team executes the workflow. VID is not required in the loop.

A performance tracking framework connected to your CRM — video consumption events linked to pipeline stages, and a monthly reporting template that shows leadership what video is doing for revenue, not just reach.

A filming and publishing standard — the documented setup, quality benchmark, caption structure, platform specification, and thumbnail approach that makes every piece of content consistent regardless of who produces it.

A trained team — every team member who touches the video workflow trained on their specific role before the engagement closes. The system runs because it is understood, not because VID is present.

Three foundational video assets produced and delivered before Day 30:

Brand Story Video — the 60 to 90 second on-camera answer to the first question every prospect asks. Built on the Messaging Framework. Ready for the homepage, the sales sequence, and LinkedIn.

Product Explainer — the 2 to 4 minute structured walkthrough of what your product does, scripted around the questions buyers ask before agreeing to a demo. Not a feature list. A buyer journey narrative.

Testimonial Video or VSL — the social proof asset for companies with strong customer stories ready to capture, or the pricing page conversion asset for companies whose highest-priority need is a decision-stage video.

The question that determines whether your team needs this:

If your best video person left tomorrow — would production continue next week?

In most B2B marketing teams, the honest answer is no. Because video capability lives in a person, not a system. When the person is unavailable, production stops. When they leave, everything starts over.

After a VID Install, the answer is yes. Because the system is documented in your project management tool, the workflow is assigned to roles not individuals, the quality standard is written down not carried in someone's head, and every team member who touches production has been trained on their part of it.

The capability belongs to your company. Not to VID. Not to any individual on your team. To the company — which means it survives personnel changes, outlasts any individual's tenure, and scales as the team scales.

The economics:

VID Install: $12,500 virtual, $15,000 on-site. One-time investment. 50% on signing, 50% on Day 30.

Three video assets are included. At VID's standard production pricing, those three assets alone represent $8,000 to $12,000 in standalone production value. The infrastructure — the Messaging Framework, the Format Stack, the workflow, the tracking, the training — is the additional investment above that production value.

The alternative to the Install is continuing the current model: periodic vendor engagement, inconsistent output, no capability transfer, and the same operational problem recurring every quarter. The cost of the current model, measured in marketing manager time, vendor fees, and the pipeline that video should be generating but is not, typically exceeds the Install investment within two quarters.

Available for three companies per month:

VID limits the Install to six concurrent client deployments to maintain the quality and direct senior involvement the engagement requires. If all three slots for the current month are filled, VID will schedule the engagement for the following available month. Enquire to confirm current availability.