Help buyers understand your product, trust your company, and take the next step.
VID helps B2B marketing teams produce customer stories, product demos, brand videos, and ongoing content—with a dedicated team that handles planning, production, and editing.
Your Video Department, Installed.
Trusted by marketing teams
Your buyers need to see what you do, why it matters, and how it works for companies like theirs.
But turning technical expertise into compelling video takes more than a camera. It takes clear messaging, thoughtful interviews, purposeful visuals, and a production process your team can manage.
VID brings those pieces together.
We help you turn product knowledge, customer results, and internal expertise into videos your marketing and sales teams can actually use.
Show buyers who you help, what you believe, and why your company is worth their attention.
Use brand videos across your homepage, company presentations, campaigns, and sales conversations.
Let customers explain the problem they faced, why they chose you, and what changed.
We help shape the story, guide the interview, and turn customer experience into proof your team can share.
Make complex products easier to understand.
Combine product footage, screen recordings, interviews, graphics, and animation to explain how your solution works and where it fits.
Turn your team’s expertise into useful content.
Produce interviews, educational videos, and executive perspectives that answer buyer questions and give your company a recognizable voice.
Give your strongest ideas more opportunities to reach the right people.
Create short videos from interviews, customer stories, webinars, and longer recordings—formatted for the channels where you publish.
Build a repeatable format for teaching your market.
Produce tutorials, industry conversations, product education, and recurring series that help buyers learn before they speak with sales.
Make important explanations easier to share and repeat.
Create videos for sales outreach, proposal follow-up, onboarding, customer education, and internal training.
Support product launches, paid campaigns, conferences, and webinars with a coordinated set of video assets.
Plan the core message once, then produce the versions your campaign needs.
A customer interview can become a case study, a homepage proof clip, several LinkedIn videos, and a sales follow-up asset.
A product recording can become a demo, an explainer, and a collection of short answers to buyer questions.
We plan those uses before production begins, so your team gets a purposeful set of assets from the footage you capture.
We clarify your audience, message, business objective, and where the videos will be used.
You get a production plan with agreed deliverables, responsibilities, and next steps.
We develop the creative approach, interview questions, scripts where needed, and production logistics.
Your team knows what to prepare and who needs to participate.
Depending on the project, production may include an on-site shoot, studio session, guided remote recording, product capture, or existing footage.
We guide the people on camera and capture the material the story needs.
We bring the story together through editing, graphics, sound, captions, and agreed platform versions.
A coordinated review process helps your team give feedback and move toward approval.
Receive approved videos in the agreed formats for your website, campaigns, social channels, or sales team.
For ongoing engagements, we use performance feedback to inform the next production cycle.
For a defined video need.
Produce a customer story, product demo, brand video, campaign, or a coordinated collection of assets.
VID Project gives you a fixed scope, clear deliverables, and a production team to take the work from planning through delivery.
Best for: Launches, specific campaigns, customer proof, and one-time production needs.
For marketing teams that need video consistently.
Install a recurring video production system with a dedicated team, shared workflow, and ongoing production.
Month 1 includes Install: we establish the strategy, priorities, and process that support your ongoing video program.
Best for: Teams with recurring content needs across marketing, sales, and customer education.
Not sure which path fits? Start with a video strategy call. We’ll help you identify the right scope and approach.
Know who is managing the work, what your team needs to provide, and what happens next.
Keep your message and visual identity connected across customer stories, product videos, and recurring content.
Give technical experts a guided way to explain what matters to buyers.
Choose the right capture approach for your locations, participants, and project requirements.
Plan each video around its audience, channel, and role in your marketing or sales process.
Explore examples of customer stories, brand videos, product education, and recurring content.
Look for the work that matches your audience and production needs. Then let’s talk about how a similar approach could support your business.
Every story comes from a real client engagement: a challenge the team faced, the video system or work VID delivered, and the outcome that followed. Explore the results. Watch the work. See what a Video Department can make possible.
A content and video system built and run inside a fast-growing course platform's marketing team.
A single video system built inside an enterprise support platform's marketing team.
Consistent, repeatable video production built for sustained channel growth.
A YouTube-first video system built to drive awareness and customer acquisition for a biomedical device brand.
A consistent YouTube growth system built for a fast-scaling creative brand.
A performance creative system built to drive conversions at scale across paid channels.
What marketing teams and business owners say once video has an accountable team behind it.
“YouTube drove more sales than ever in February. 16.38% of new customers reported finding us on YouTube — 30% of all non-word-of-mouth acquisition.”
“I cannot say enough good things about Dallin and his team at VID. They have their internal systems down for creating quality video content at scale and in a cost-effective way. We will continue to use VID for our own internal video production needs and also continue to refer clients to them.”
“This video is great and exactly what we're looking for! You guys are the best. We literally wasted about 6 months and thousands of dollars using other service providers.”
“Thank you for all your work on our opening video! It played very very well in the room and got a big applause!”
“We've quickly grown our company with VID's video ad. It has over 11 million views and growing with over 3,500 engagements.”
“The summit broke records with almost 70,000 registered. Conversion rates were above 60% and an impressive number of users signed up for Teachable on the spot.”
“The We Don't Always Agree podcast has been nominated for two NAACP Image Awards for Outstanding Podcast: Lifestyle & Self Help and Society & Culture.”
A video podcast featuring Sterling K. Brown and Ryan Michelle Bathe.
“The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and VID. They are amazing! And help me look great and grow my business.”
“Using VID's TikTok UGC video ads we were able to quickly increase app downloads and become a top ranking brand in the iOS app store.”
“VID team, thank you for the strong work on the NERIS sizzle reel. It is now embedded on the redesigned NERIS homepage and will sit there for the next six months. Appreciation you all for the care and follow-through you brought to this. The reel is a real asset to the project, and I look forward to working together again.”
“5.3 million views, 811 comments, 228 shares, and thousands of impressions. So happy with the performance and results.”
“Sales are good! We should hit 200K by the end of month, so as soon as we launch this evergreen webinar and start ads I think this thing is really gonna take off!”
VID supports companies that need to communicate complex products, services, and expertise—including SaaS, technology, healthcare, financial services, education, and professional services.
Whether you’re a marketing leader building a video program or a content team preparing your next production, we help turn the brief into work you can publish.
B2B video production is the process of creating videos for companies that sell to other businesses. Common formats include customer testimonials, product demos, explainer videos, brand stories, thought leadership, and sales enablement content.
Pricing depends on the scope, shoot requirements, number of deliverables, editing complexity, and production schedule.
VID Project is scoped around a defined need. VID Operate provides an ongoing engagement for recurring production. A strategy call helps us recommend the right approach and provide accurate pricing.
Yes. VID Project is designed for a specific video or collection of assets. You can start with a focused production and consider ongoing support as your needs develop.
Yes. VID Operate combines an initial Install with recurring video production. It is designed for marketing teams that need a consistent process and ongoing output.
Yes. Depending on the engagement, we help develop messaging, creative concepts, interview questions, outlines, and scripts. We work with your team to keep the content accurate and aligned with your brand.
Yes. Guided remote recording can work well for distributed teams, customer interviews, and expert-led content. We recommend the capture method based on the story, quality requirements, and available participants.
Yes. We can plan a shoot to capture material for several deliverables, such as a main video, shorter edits, and topic-specific clips. Those assets are agreed as part of the production scope.
Timing depends on preparation, participant availability, filming logistics, editing requirements, and feedback. We establish the production schedule before work begins.
Distribution support depends on your engagement. We clarify publishing responsibilities, channel planning, and any distribution services during scoping.
Tell us what you need to explain, who you need to reach, and where video fits into your marketing.
We’ll help you choose a focused project or an ongoing production system.
Download The Video Department Playbook to learn how to connect strategy, production, distribution, and measurement.
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