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The Video Department

Patients don’t choose a dentist because of credentials alone. They choose one because something in the way a practice presents itself makes them feel safe before they ever walk through the door. For Etesse Holistic & Cosmetic Dentistry in Solana Beach, California, the challenge wasn’t visibility — it was translation. Their practice had built something genuinely rare: a holistic philosophy, a deeply patient-centered approach, and a clinical environment that treated the whole person, not just the tooth. What they needed was a way to communicate that before the first appointment.

That’s where VID came in — through our white label partnership with ViziSites, a specialized agency serving dental and veterinary practices across the country with brand-level creative built for web distribution and beyond.

Etesse Holistic & Cosmetic Dentistry isn’t a conventional dental practice. They approach oral health as part of total body wellness — a philosophy that shows up in how they treat patients, what services they offer, and the kind of experience they’ve cultivated over years of practice. For patients who’ve spent years dreading dental visits, that ethos matters. It’s the difference between a transactional appointment and a practice someone actually trusts.

Our production for Etesse was designed to make that philosophy visible. Brand video and photography that didn’t try to look like every other dental website — but instead showed the warmth, the precision, and the patient-first environment that defines how the practice actually operates. The visual and narrative language we brought to this production was built to do one thing: convert a hesitant visitor into a confident patient.

Through the ViziSites x VID framework, every deliverable was built for deployment — formatted and optimized for website use, optimized for the environments where prospective patients make their decisions. Still photography that communicates competence without feeling clinical. Video content that earns trust before a word of copy lands.

The result is a content library that gives Etesse a web presence that matches the quality of the care they deliver — and a first impression worthy of the practice they’ve built.

"We have worked with VID on multiple projects and have been very impressed with their process! They are very thorough in pre-production communications and calls to ensure the shoot day goes off without a hitch, and post-production processing happens in a timely manner. They've been very responsive & accurate with edits when we've needed them, although their editing team has great attention to detail as well, so our edits have not been many. Definitely recommend!"

Cassandra Parsons
COO, ViziSites

"Ahhh it turned out great!! We love the brand video for our client, North Atlanta Family Dentistry."

Cassandra Parsons
COO, ViziSites

“We’ve loved working with you guys, you are who you say you are. Our clients have loved the work you’ve been doing. It’s next level! Really happy with the relationship and partnership we have going on.”

Jesse Davis
CEO, ViziSites

"We have been partnered with multiple media companies over the years and so far VID has outdone them all! We’ve used them on over 20 projects so far and already have more in the works. Their pre-production process ensures a smooth shoot day, and they are consistently on time with the deliverables post-production. Anytime we have feedback or changes from the shoot, they are quick to offer a resolution or make edits. They’re also great for getting shot list ideas once they know the business and really helping craft the creative vision. Lots of talented people on this team, and a great value!!"

Cassandra Parsons
COO, ViziSites

VID PROJECT

The Video That Delivers.
One or Ten, Same Finish Line.

However many videos it takes, VID Project runs as a single engagement — one price, one timeline, and a fixed finish date, so it never becomes an open-ended commitment.

Start a VID Project →

Private fixed quote · Typical projects: 2–6 weeks