Video Department as a Service
Your company needs video consistently. Your marketing team needs a system that makes it happen.
VID brings strategy, production, editing, and distribution together in one managed video department—so you can publish with purpose without coordinating every piece yourself.
Built for B2B marketing teams that need ongoing video without building an entire department internally.
Your Video Department
You have campaigns to launch, customers to educate, and expertise worth sharing. But getting video out the door can become another job.
Someone has to decide what to make. Find the right people. Schedule recording. Collect feedback. Manage edits. Publish the assets. Then start again.
When those responsibilities are scattered across your team and outside vendors, consistency gets harder.
VID gives your video program a team, a workflow, and a clear direction.
Video Department as a Service is an ongoing service that gives your company access to the people, processes, and production capabilities needed to run a video program.
It connects video strategy, planning, recording, editing, distribution, and measurement through a shared operating system.
At VID, that system is the VidOS™ Framework. Our ongoing managed service is VID Operate.
Together, they help your marketing team move from occasional video requests to a repeatable publishing rhythm.
The delivery model
Ongoing access to the people, processes, and production capabilities that run a video program.
The operating system
The shared system that connects strategy, planning, recording, editing, distribution, and measurement.
The ongoing managed service
VID’s recurring service for running your video department alongside your team.
You bring the expertise. We help turn it into video your audience has a reason to watch.
Start with what video needs to accomplish. Define the audience, message, primary channel, and formats that support your marketing priorities.
Turn the strategy into a practical content calendar, recording schedule, and production workflow. Give everyone clarity about what comes next.
Capture your company’s expertise through an agreed recording approach, which may include remote sessions, studio production, or on-site filming.
Turn recordings into polished, platform-ready videos with clear storytelling, branded graphics, captions, and a defined review process.
Plan where each video belongs and how it can support additional channels. Extend useful ideas into shorter clips and supporting assets where included in your scope.
Review performance against the goals of your video program. Use what you learn to improve topics, formats, and publishing decisions.
Production methods, deliverables, publishing responsibilities, and reporting are defined in your agreed scope.
Your audience needs different information at different stages of a buying decision. Your video department helps you plan for those needs.
Share expert perspectives, answer relevant questions, and create educational videos that introduce your company to the right people.
Show how your company thinks and works through leadership content, customer stories, interviews, and behind-the-scenes expertise.
Make products, services, and complex ideas easier to understand with demos, explainers, and focused educational content.
Give your sales team useful video assets to answer questions, address objections, and share proof throughout the buying process.
Help customers get more value through onboarding videos, tutorials, training, and product education.
Your plan establishes which of these priorities comes first.
We align on one primary outcome, one audience, and one primary channel. Then we identify the messages and repeatable formats that support them.
We establish your content plan, production process, brand standards, review responsibilities, and workspace.
Your team contributes expertise and feedback. VID manages the agreed production workflow and prepares the assets for their intended channels.
We review results and refine the next production cycle, building on what resonates with your audience.
VID Operate is our recurring service for companies that want video to become a consistent part of their marketing.
Your first month includes the installation work that gives the program direction and structure. From there, we run the agreed production rhythm with your team.
First month
$10,000 to start
Includes a $5,000 installation and your first $5,000 month of VID Operate.
Ongoing
From $5,000 per monthbeginning in Month 2
A 90-day initial commitment gives us time to establish the workflow, produce content, and learn from the first publishing cycles.
Your final scope defines video volume, formats, production needs, distribution support, and investment.
We work with B2B companies across technology, SaaS, healthcare, financial services, education, and other expertise-driven industries.
Video Department as a Service is a strong fit when:
Need a defined, one-time production? Explore VID Project for a fixed-scope engagement.
237%increase in views over 28 days
121,700views during that 28-day period
16.38%of new customers attributed to YouTube
61,000YouTube views in six months
75brand story videos produced
These examples reflect individual engagements with different scopes. Results vary by audience, offer, channel, and execution.
The best video comes from the people who know your company, customers, and subject matter.
Your team provides that expertise, helps establish priorities, and approves the work.
VID brings the production capabilities and operating process that turn those inputs into finished content.
Your team
VID
You get a shared workspace, clear next steps, and defined responsibilities—so video becomes easier to manage as part of your marketing.
It connects strategy, content planning, production, editing, distribution planning, and performance review in an ongoing service. Your VID Operate scope specifies the deliverables and responsibilities included in your engagement.
A production company often works around a specific shoot or deliverable. Video Department as a Service supports an ongoing program, including what to produce next, how to keep production moving, and how each cycle supports your marketing goals.
VID Operate is VID’s service for providing an ongoing managed video department. Video Department as a Service describes the delivery model; VID Operate is the offer.
No. Your company needs a point person who can coordinate access, gather feedback, and approve content. VID provides the agreed production team and workflow. If you already have internal video capabilities, we can discuss how VID would fit alongside them.
Your monthly deliverables depend on your agreed scope, including video length, format, production complexity, and recording needs. We establish that scope before the engagement begins.
On-site production can be included where appropriate. Remote recording and studio production are also available. We recommend an approach based on your team, content, location, and budget.
Distribution support varies by engagement. Your scope defines whether VID prepares assets and publishing recommendations, handles agreed publishing tasks, or works with your internal team to distribute the content.
Yes, when planned and included in your scope. A longer recording can provide material for shorter clips and other channel-specific assets.
VID Operate starts at $10,000 for the first month, including a $5,000 installation and the first $5,000 month of ongoing service. Service begins at $5,000 per month from Month 2, with a 90-day initial commitment. Investment varies by scope.
Yes. VID Project supports fixed-scope production needs. If your priority is one campaign, customer story, or defined set of assets, that may be the appropriate starting point.
Book a Video Strategy Call. We’ll discuss your goals, current video activity, team capacity, and production needs, then recommend the appropriate path.
Build a video program with a clear purpose, a repeatable workflow, and a team responsible for moving it forward.
Want to explore the system first? Download the Video Department Playbook or join the Video Department Workshop.
VID — The video department for B2B companies.
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