VID Global Navigation
Skip to content
The Video Department
Book a Call
Get Your Video Plan

Video Production Retainer · VID Operate

A video production retainer that keeps your marketing moving.

Give your marketing team a dedicated video department—with ongoing planning, production, and editing built around your business priorities.

VID Operate turns recurring video needs into a clear monthly workflow, helping you create content for campaigns, customer education, sales, and social without restarting the production process every time.

Get My Video Plan Explore VID Operate

Starting at $5,000/month after installation. Initial 90-day commitment.

VID Operate Illustrative workflow
  1. 01

    Plan

    Priorities, audience, and briefs

  2. 02

    Record

    Remote, studio, or on-site

  3. 03

    Edit

    Finished videos and repurposed clips

  4. 04

    Review

    Feedback and approvals in one place

  5. 05

    Deliver

    Assets ready for your channels

Then repeat, monthlyIllustration only

The pattern

Your video needs keep growing. Your production process should keep up.

  • 01Customer story
  • 02Product launch
  • 03LinkedIn clips
  • 04YouTube episode
  • 05Campaign creative
One ongoing production workflowPlan → Record → Edit → Review → Deliver

Your team needs a customer story for sales. A product video for the next launch. Clips for LinkedIn. Another YouTube episode. Updated creative for a campaign.

When each request becomes a separate project, your team spends more time coordinating production than putting video to work.

A monthly video production retainer gives you an ongoing relationship, an agreed production scope, and a repeatable way to move from idea to finished asset.

With VID, that relationship becomes your video department.

The short answer

What is a video production retainer?

A video production retainer is an ongoing service agreement for recurring video work. Instead of commissioning every video separately, your company reserves production support for an agreed monthly scope.

Your retainer can include planning, filming, editing, and repurposing based on the content your business needs.

VID Operate is our video production retainer for B2B marketing teams. We install the workflow in Month 1, then manage an ongoing production rhythm with your team.

What you get

More than finished videos. A system for creating them consistently.

  • 01

    Planning tied to your priorities

    Turn business goals, campaign needs, and audience questions into a focused production plan. Know what you’re making, who it serves, and where it will be used.

  • 02

    A dedicated production relationship

    Work with a team that builds familiarity with your brand, messaging, and review process. Spend less time repeating context and more time moving work forward.

  • 03

    Production that fits your content

    Use remote recording, studio production, or on-site filming as agreed in your scope. Choose the approach that makes sense for your people, locations, and content.

  • 04

    Editing and repurposing

    Turn recordings into finished videos, then adapt useful moments into additional assets for the channels included in your plan.

  • 05

    A clear review workflow

    Keep briefs, feedback, approvals, and delivery organized so your team knows what needs attention and what comes next.

  • 06

    An ongoing production rhythm

    Review priorities together and adjust the upcoming plan as your business evolves. Build consistency without relying on last-minute requests.

Get My Video Plan

B2B video production, by format

One production relationship. Multiple ways to put video to work.

Your monthly scope can support a focused mix of content.

  • 01

    Customer stories and testimonials

    Help prospects understand the problems you solve through the experiences of real customers.

  • 02

    Product demos and explainers

    Show how your product works, explain key features, and make complex ideas easier to understand.

  • 03

    Thought leadership and executive content

    Turn your team’s expertise into useful videos that answer buyer questions and communicate your point of view.

  • 04

    YouTube videos and recurring series

    Build a repeatable format for educational content, interviews, and subject-matter expertise.

  • 05

    LinkedIn and short-form video

    Create platform-ready clips from interviews, presentations, and other planned recordings.

  • 06

    Sales enablement and campaign assets

    Support launches, outreach, follow-up, and buyer education with videos designed for specific uses.

Your proposal defines the content mix, production approach, deliverables, and monthly capacity.

The work

See what VID produces.

From executive content and customer stories to commercials, podcasts, campaigns, and YouTube — see what happens when a marketing team has a Video Department behind it.

Event video for RTB House Day Miami Executive Capture LinkedIn AuthorityExecutive capture Teachable's A Creator's Impact brand video Customer Story Customer StoryProof & testimonial The Creator's Mind trailer for Teachable Brand Film YouTube GrowthLong-form authority Travel North to Alaska with Princess Cruises brand video Product Film Product MarketingLaunch & explainer Brand video for Sylvanix Composite Decking Sales Enablement Sales EnablementObjection-handling Deadline Funnel brand video UGC Ad Performance CreativePaid ad testing
See More of the Work

The process

How your video production retainer works

  1. 01

    Define the plan

    Start with a Video Strategy Call. We review your goals, current content, production needs, and internal resources to determine the right scope.

  2. 02

    Install your video department

    Month 1 includes installation: establish priorities, production workflows, brand direction, and the review process your team will use.

  3. 03

    Create on a recurring schedule

    Move through a planned cycle of preparation, recording, editing, review, and delivery. Your team provides expertise and approvals; VID manages the agreed production work.

  4. 04

    Review and refine

    Use performance signals and feedback from marketing and sales to inform future content. Keep the production plan connected to what your business needs next.

Results & Testimonials

Video should support your business, not sit in a folder.

What marketing teams and business owners say once video has an accountable team behind it.

“YouTube drove more sales than ever in February. 16.38% of new customers reported finding us on YouTube — 30% of all non-word-of-mouth acquisition.”
Brennan Angel
Brennan AngelCMO, Jaquish Biomedical
“I cannot say enough good things about Dallin and his team at VID. They have their internal systems down for creating quality video content at scale and in a cost-effective way. We will continue to use VID for our own internal video production needs and also continue to refer clients to them.”
Nate N.
Nate N.CEO, Audience Bloom
“This video is great and exactly what we're looking for! You guys are the best. We literally wasted about 6 months and thousands of dollars using other service providers.”
Niko
NikoCMO, Fidelcrest
“Thank you for all your work on our opening video! It played very very well in the room and got a big applause!”
Mary Iannone
Mary IannoneInternal Comms, Match Group
“We've quickly grown our company with VID's video ad. It has over 11 million views and growing with over 3,500 engagements.”
Josh Ratta
Josh RattaCEO, Create Studio
“The summit broke records with almost 70,000 registered. Conversion rates were above 60% and an impressive number of users signed up for Teachable on the spot.”
Jess C.
Jess C.Brand Lead, Teachable
“The We Don't Always Agree podcast has been nominated for two NAACP Image Awards for Outstanding Podcast: Lifestyle & Self Help and Society & Culture.”

A video podcast featuring Sterling K. Brown and Ryan Michelle Bathe.

Anthony Frasier
Anthony FrasierCEO, ABF Creative
“The results were incredible! 3200 sales on $37 product with our ads. So $118,400 in sales. Shout out to Dallin and VID. They are amazing! And help me look great and grow my business.”
Julie Chenell
Julie ChenellCEO, Funnel Gorgeous
“Using VID's TikTok UGC video ads we were able to quickly increase app downloads and become a top ranking brand in the iOS app store.”
Amanda Chen
Amanda ChenMarketing Manager, Tiya
“VID team, thank you for the strong work on the NERIS sizzle reel. It is now embedded on the redesigned NERIS homepage and will sit there for the next six months. Appreciation you all for the care and follow-through you brought to this. The reel is a real asset to the project, and I look forward to working together again.”
Dustin Andres
Dustin AndresMarketing Director, FSRI
“5.3 million views, 811 comments, 228 shares, and thousands of impressions. So happy with the performance and results.”
Maxx Blank
Maxx BlankCMO, Madison Braids
“Sales are good! We should hit 200K by the end of month, so as soon as we launch this evergreen webinar and start ads I think this thing is really gonna take off!”
Logan Gross
Logan GrossCo-Founder, Intergov Solutions

Read more reviews

Is it a fit?

Built for marketing teams with recurring video needs.

VID Operate is a strong fit when:

  • You need new video content every month.
  • Your team has expertise to share but limited production capacity.
  • You want a consistent partner across campaigns and content formats.
  • Your current process depends on scattered freelancers or last-minute projects.
  • You can provide access to speakers, subject-matter experts, and timely approvals.

An ongoing retainer works best when video has a recurring role in your marketing.

For a single campaign, one-time shoot, or defined set of assets, explore VID Project.

Compare your options

Choose the production model that fits your needs.

Comparison of video production models
Production modelBest suited forHow the work is organized
One-time video projectA specific launch, campaign, or finished assetDefined scope, timeline, and project price
Freelance production supportIndividual tasks your internal team can manageYou coordinate planning, contributors, and handoffs
In-house video teamContinuous needs that justify internal staffingYour company hires and manages production roles
VID Operate retainerRecurring video needs that require ongoing supportAn agreed monthly scope with a dedicated production relationship

Install once. Operate monthly.

Video production retainer pricing

Starting investment$10,000

Includes the $5,000 installation and your first $5,000 month of VID Operate.

Ongoing productionfrom $5,000/month

Beginning in Month 2, continue with the agreed monthly production scope.

Initial commitment90 days

Establish the workflow, complete production cycles, and build a consistent working rhythm.

Your final proposal specifies deliverables, filming requirements, review rounds, responsibilities, and any additional costs.

Get My Video Plan

Questions

Frequently asked questions

A retainer includes recurring video services within an agreed scope. With VID Operate, that can include planning, production, editing, repurposing, and workflow management. Your proposal specifies what is included.

VID Operate starts at $10,000 for Month 1, including a $5,000 installation and the first $5,000 month of ongoing service. Monthly service starts at $5,000 beginning in Month 2. Pricing depends on the production requirements and scope.

Your monthly deliverables are defined in your proposal. The right volume depends on video length, editing complexity, filming needs, and the mix of original videos and repurposed assets.

Yes. Your agreed scope can include a mix of longer videos and short-form assets. We plan that mix around your priorities and production capacity.

Your scope can include remote, studio, or on-site production. We determine the appropriate approach during planning and document filming arrangements and associated costs in your proposal.

Posting, channel management, paid media, and distribution are included only when expressly listed in your scope. We clarify those responsibilities before work begins.

VID Operate uses an agreed scope and production capacity. That gives both teams clear expectations for deliverables, scheduling, and reviews.

Yes. VID can serve as the video department alongside your internal team or existing agency, with clear responsibilities for messaging, production, feedback, and approvals.

VID Operate begins with a 90-day commitment. Renewal and cancellation terms are defined in your agreement.

VID Project is designed for fixed-scope work. Start with a Video Strategy Call, and we’ll help you choose the appropriate path.

Your video department, installed.

Give your team a reliable way to keep creating.

Build a video program that supports your marketing month after month—with clear priorities, a consistent workflow, and a dedicated production partner.

Get My Video Plan

Prefer to explore first? Download the Video Department Playbook Join the Video Department Workshop

VID Footer — Global Component Prototype