Short-form and UGC video produced to drive social acquisition and paid campaign performance for Zendesk.
This is a short-form and UGC video produced by VID for Zendesk — authentic, platform-native content built to perform in paid and organic social environments where the first three seconds determine whether a prospective buyer stops scrolling or keeps going. Short-form UGC is the highest-converting ad format available in most consumer and B2B social channels.
VID sourced, directed, and delivered this short-form content through a structured Performance Creative System — managing creator selection, content briefing, production direction, and platform-optimized editing to ensure every asset performs to the quality and authenticity standard that paid social algorithms and audiences both reward. Every asset was built for a specific conversion objective.
Short-form and UGC content at this level is a scalable acquisition system for Zendesk. Each video serves the paid or organic pipeline continuously — reaching new audiences, building social proof, and converting prospective buyers from awareness to action at a cost per acquisition that traditional production formats cannot match.
Social acquisition pipeline improved through performance UGC and short-form video system.
Let's make sure it actually gets produced. Tell us what your team is trying to grow, where production is getting stuck, and what you need to publish consistently. We will recommend the clearest next step—Sprint, Supply, or Install.
Every B2B marketing team needs consistent video. Most can't produce it. VID is the outsourced video department that plans, produces, and publishes your video every week and month — so your team ships consistently, sales gets what they need, and video actually drives pipeline.
