Why this podcast exists
Video isn't a project anymore.
For years, companies treated video like something they commissioned.
- A brand film.
- A campaign.
- A customer story.
- A batch of social videos.
Then they went back to business as usual.
That model doesn't fit how marketing works anymore.
Companies need video constantly—across
- social,
- YouTube,
- sales,
- customer education,
- paid media,
- employer brand,
- thought leadership,
- product marketing,
- and more.
The companies that win won't necessarily be the ones with the biggest production budgets.
They'll be the ones that build the strongest Video Departments.
That's what this podcast is about.
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